Marketing Insider Group

NOVEMBER 12, 2024

On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results! Consistent content updates can improve search rankings over time.

Lead Ranking 290

Lead Ranking Lead Scoring SEO Marketing & Strategy 290

Marketing Insider Group

FEBRUARY 4, 2025

Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Quick Takeaways Voice search optimization is reshaping the way users interact with content. User experience (UX) directly affects search visibility and engagement.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. Research search terms that align with your audience’s needs and integrate them naturally into your topics.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.

Search Marketing 351

Search Marketing Google Tips Optimization 351

Webbiquity

APRIL 15, 2025

With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Embrace AI-Powered Search Optimization Artificial intelligence (AI) is revolutionizing the way search engines operate. Optimize for long-tail keywords.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

OCTOBER 6, 2020

At the time, SEO specialists and marketers were stumped. Keywords still matter – a lot actually – but not in the way most marketers use them. Your job as a marketer is to create thorough content that answers the questions real people ask. Most marketers I see don’t approach them the right way, however.

Keywords 363

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 363

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

MARCH 15, 2023

How can SEO and content strategy work together for improved marketing? So let’s dig into how SEO should influence your content strategy and what actionable steps you can take now to start getting better traction with your content marketing. Utilizing these tailored long-tail keywords focuses your content toward your ICP.

Ideal Customer Profiles 344

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 344

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Mobile Friendliness.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes!

Long Tail Marketing 125

Long Tail Marketing Case Studies Case Study Studies 125

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Instagram Marketing. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement.

Marketing Automation Services 258

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 258

Marketing Insider Group

JUNE 21, 2021

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. In fact, I put just about everything I know into this ultimate guide to content marketing and this ultimate guide to employee activation. A well-written ultimate guide can showcase your industry expertise.

Thought Leadership 336

Thought Leadership Long Tail Marketing Statistics Marketing Management 336

Webbiquity

MARCH 9, 2020

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

SEO 296

SEO Marketing Budget Planning Marketing Proposals 296

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 335

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 335

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing. Quick Takeaways.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

Paid Content 279

Paid Content Google B2B Marketing Mobile Advertising 279

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Discover more about using the best inbound marketing methods. So what are you waiting for?

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Marketing Insider Group

MARCH 30, 2020

Think of Search Engine Optimization (SEO) like taking care of a plant. By monitoring and tending to the various needs of your brand’s digital presence, it will also have the opportunity to thrive by way of attracting new clients and boosting your organic search rankings. Sounds weird right? Stay with us. Length of content?

Paid Social Agency 348

Paid Social Agency Paid Search Agency SEO Lead Ranking 348

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Content plays the long game.

Domain 363

Domain Long Tail Marketing Content Keywords 363

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Marketing Insider Group

NOVEMBER 27, 2023

Marketing is at its best when it’s like a science experiment. Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out. But here’s the tricky part: Running a smart marketing test isn’t about trying out every new tip or trick.

Planning 319

Planning Lead Ranking Lead Scoring Paid Search Agency 319

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post.

Copywriting 340

Copywriting Rules SEO Lead Ranking 340

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 318

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 318

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Guest post by Dylan Berger. Create valuable, timely content.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Don’t worry — we’re here to help you out.

Trends 325

Trends Marketing AI Lead Ranking Lead Scoring 325

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Voice search is hot.

Lead Generation 274

Lead Generation Marketing Automation Services Trends Lead Ranking 274

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

SEO 311

SEO B2B Work Management Long Tail Marketing 311

Marketing Insider Group

NOVEMBER 13, 2023

At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results. Searching for a recipe?

Features 311

Features Marketing Agencies 2 Dwell Marketing Agencies 1 311

Walker Sands

DECEMBER 12, 2024

You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. With over 90% market share, it’s the first stop for anyone looking to solve a problem, learn about a topic, or research a company or product. Why is GEO Important in 2025 and Beyond?

Optimization 96

Optimization Lead Ranking Generation Paid Search Agency 96

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Social media has officially stepped up as a rival search powerhouse. In fact, 24% of US adults now turn to social media as their primary tool for online searches. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs.

Social Media 116

Social Media SEO Media Lead Ranking 116

Marketing Insider Group

JANUARY 16, 2020

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Learn how to maximize your digital marketing program with a digital audit in 2020. Search Engine Results Page (SERP) Rankings. Keyword Usage.

Paid Search Agency 239

Paid Search Agency B2B Marketing Companies SERP 239

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295