SendX

MAY 24, 2021

Because unfortunately, Simple Mail Transfer Protocol (SMTP) has no built-in protection of any kind. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain. DKIM stands for Domain Keys Identified Mail. So how to prevent email spoofing?

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

Because unfortunately, Simple Mail Transfer Protocol (SMTP) has no built-in protection of any kind. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain. DKIM stands for Domain Keys Identified Mail. So how to prevent email spoofing?

Phishing 195

Phishing Domain Deliverability Validation 195

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. List-Unsubscribe. List-Unsubscribe.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. What best practices should we put in place? How Quickly Should I Suspend or Delete Non-Responsive Leads?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. The mailing list is not segmented.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Versium

APRIL 1, 2019

When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

Zoominfo

NOVEMBER 17, 2020

Conduct regular audits of mailing lists to weed out non-compliant data. Spam is always a no-go. With their help, contact data within the ZoomInfo database is validated. Have an easily accessible privacy policy. Offer an opt-out (or opt-in for GDPR) option for contact information. Assemble a customer requests team.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Navigate the Channel

JULY 12, 2023

(In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. Twisted logic, yes, but a valid open rate metric? Not so much. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Only B2B

APRIL 14, 2021

If you are rearing an inactive contact list, get ready to face a high bounce rate. Point to Note – Always keep your data up-to-date and accurate, this will help you to better segregate your prospects and customer list for a personalized marketing campaign. Line-Up Your Marketing and Sales Team. Therefore, focus on data cleansing.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

JangoMail

APRIL 18, 2022

In this blog post, we’ve put together a list testing tools that will help you: ? SpamAssassin Score SpamAssassin is an anti-spam tool that helps filter unwanted email messages. A score over 5 is generally indicative of being considered spam. Many other imperative elements should also be given attention. Preview email rendering

Tools 52

Tools Deliverability Validation CAN-SPAM 52

Zoominfo

JANUARY 31, 2023

Log into your prospecting software and compile a list of companies to reach out to based on your ICP traits and targeted job titles. Building a TAM list Company A built out a search on ZoomInfo and found 3,958 companies that fit this market in five minutes. One asking to stop sending emails. The other asks what you’re offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

DealSignal

AUGUST 3, 2023

Contact data for these campaigns may be sourced from existing leads or contacts in your CRM systems, or acquired from 3rd party data providers, who can deliver net-new target audience lists, which expand your Total Addressable Market. Why Are Marketers Afraid To Run New Email Marketing Campaigns?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Litmus

MARCH 8, 2021

For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. All major email laws, including CASL in Canada and CAN-SPAM in the U.S., Half of U.S. Recital 171:?.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

ClickZ

JANUARY 5, 2021

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. I checked in with several of our in-house experts at Validity, and here are our top five predictions for email marketing in 2021: Inbox overload. Will this trend continue into 2021? Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint. Spam Complaint. Email addresses that report your email as spam are automatically unsubscribed.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Fast Email List Growth B). Low Email List Churn C). Your Email.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). MarTech’s Email Marketing Periodic Table – Compliance elements.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Hubspot

SEPTEMBER 9, 2020

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. They record if people frequently unsubscribe or report spam from certain email senders, and then assign you a Sender Score based on that monitoring. Checking your Sender Score is actually an easy process.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Circle Studio

JUNE 21, 2018

You should aim to grow your lists organically, as purchased and rented lists can often lead to a negative impact on your reputation and less than stellar results. Perform proper list maintenance. Furthermore, failure to purge your list of invalid addresses can land you in a spam trap. Focus on engaged subscribers.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

ConvertKit

SEPTEMBER 16, 2020

A complaint is when a subscriber marks a message as spam. An elevated complaint rate is a signal that the sender’s quality of mail isn’t good. We have a team dedicated to ensuring that the mail sent from ConvertKit is wanted by the recipients. Episode 10: List Validation 101 with Lauren Myer from Kickbox.

Deliverability 84

Deliverability Open Rate CAN-SPAM Domain 84

Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. List-Unsubscribe. There is a problem with the sender’s IP information.

Ideal Customer Profiles 71

Ideal Customer Profiles Domain Phishing Deliverability 71

Sharpspring

OCTOBER 27, 2020

The purchased list. It’s never a good idea for a legitimate marketer to purchase lists. Keep reading as I outline the very real dangers of purchased lists. If you are sending to purchased, rented, or scraped lists, the answer to this question is always going to be “no.” Don’t Fall (into a Spam Trap).

Purchase 52

Purchase Lead Ranking CAN-SPAM Deliverability 52

Porch Group Media

JANUARY 12, 2023

People move, businesses change names, people get new jobs, email conventions change, and the list goes on. These subscribers gave you their email addresses, but not because they intended to end up on your mailing list. SPAM Folder. Ending up in the spam folder is every email marketer’s worst fear. Lost Interest.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. If you do not have an SPF in place, your emails risk being rejected or spam folder. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Martech

FEBRUARY 14, 2023

You will need to keep an eye on the design, timing and data integrations to ensure they are firing correctly, with the right data, and not triggering bounces or spam complaints. This makes the suggested products more relevant than a cross-selling or upselling list based on past purchases. ” from the customer.

Eye-Tracking 133

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 133

SalesIntel

MAY 10, 2021

Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Email Service Provider (ESP) Will Put You on Temporary Block List. Being CAN-SPAM compliant? Relevant and helpful content?

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Nope, this has nothing to do with protecting you from the sun and everything to do with protecting you from spam.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66

Valasys

JANUARY 22, 2019

Other reasons for email delivery failure: Full mailbox Vacation or Auto-Reply Blocked email Spam folder. A small number of bounces are bound to happen within the duration of an email subscriber list. The most efficient way to reduce the bounce rate is by regularly cleaning your email list through an email validation service.

CAN-SPAM 53

CAN-SPAM Deliverability Opt-out Opt-in 53