Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Plan media solicitations last. Slice and dice for additional ROI.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SWZD

SEPTEMBER 18, 2019

Content is king for demand marketers” she said, and “when you have good content there are many ways to have it discovered: SEO, SEM, content syndication, blogs.” She said LinkedIn and in particular the LinkedIn Navigator tool has been effective for paid media when you are clear on the target audience and the message.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. by SEM ClubHouse. by SEM Nook. Daniel Flamberg.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

markempa

MAY 9, 2017

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. I’m on twitter at @mackfogelson most every day, happy to chat there.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) and measure it religiously. Free content will get you farther.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

AUGUST 7, 2013

If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. At NASDAQ, DeMaria focused most of his energy on Tumblr, Facebook, and Twitter, but also used LinkedIn and tinkered with Instagram. How do you cut through the clutter?

Social Media 28

Social Media Media SEM Social Networks 28

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 24, 2008

Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off. #7: version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. . #4: . #8: Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. ” — PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

AUGUST 9, 2016

Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” ” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

MKT1

JANUARY 5, 2023

If your ratio of external to internal marketers is off , it’s like a team with no coach or an orchestra with no conductor (or as someone said on Linkedin , it’s like trying to eat spaghetti without a bowl). Ask for their LinkedIn profiles. To avoid this: Know the exact team of people working with you.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. However, even after existing content is optimized and promoted online, there is almost always a need for ongoing content creation in order to be competitive.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 12, 2012

Do they use the web for personal reasons and have accounts on popular social networking sites like Facebook, LinkedIn, and Twitter? You've been growing like crazy, and your company of 1,000+ has serious marketing demands ranging from analyst relations to events to SEM. Where can you find these utility players?

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Webbiquity

MAY 11, 2017

Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. Business cards can be connected directly with LinkedIn profiles. B2B PR Sense Blog. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 22: The 32 Best Twitter Marketing Tools. #23: 22: The 32 Best Twitter Marketing Tools. #23:

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Hubspot

AUGUST 9, 2018

And, of course, you can always find open internships through LinkedIn , Glassdoor , and Indeed. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEM specialists make between $34,000 and $65,000 with the median salary being $46,000. Skills and Aptitudes. Email Marketer. Content Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What was Linkedin Thinking? July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Therefore, a marketing director should ideate, prepare and distribute different press releases, even working with a PR agency to reach reputable media houses and journalists. Nowadays, recruiters look at people's LinkedIn profiles before selecting a candidate.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Martech Advisor

JANUARY 28, 2020

It immensely helps if you build relationships with journalists and publications to get an opportunity to be featured on their websites in the form of a thought leadership piece, PR coverage, or interview. Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Excelsior Research

APRIL 22, 2022

SEO and SEM Search engine marketing and search engine optimization are two of the most important things in the world of digital marketing. PR (Public Relations) The most ignored yet the most important strategy is of Public Relations. Share on twitter. Share on linkedin. Fun fact, it’s even cost effective.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Effectiveness 52

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Showcase reviews: PR Daily (Automate). Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), At its current rate, Twitter will process almost 10 billion tweets in 2010. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

MARCH 4, 2022

Search Engine Marketing (SEM). They offer personalized search engine marketing (SEM) services to generate quality business leads. Their social media experts boost the audience reach on major platforms like Facebook, Twitter, and LinkedIn. PR is one of the most effective strategies businesses use to reach target audiences.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

accelerate agency

FEBRUARY 26, 2023

But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter. LinkedIn LinkedIn is a useful way to target certain audiences, such as those who have specific job titles or work for particular companies.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52