Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin 100

Linkedin Tactics Tips Work Management 100

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. This is a crucial stat in the validation stage because it means users are coming directly to your website. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SocialPilot

FEBRUARY 6, 2024

Global Spending on influencer marketing has increased to USD $34.08 billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 The global influencer market is valued at $21.1 Twitter Space.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

JANUARY 30, 2018

Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

APRIL 7, 2021

Is packed with shareable stats and quick-hitting insights (40%). And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year. This is another best practice pulled from… pretty much any marketing strategy ever.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 79% of marketing leadsnever convert into sales. Bonus Point: Tag Everything and Re-market in other Platforms.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. 78% of online audiences are already watching video on Facebook Live. Even LinkedIn is slowly rolling out live streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. 91% of B2B marketers utilize content marketing to reach customers.

Stats 261

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 261

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Ready to get started?

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Twitter is one solution. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Outgrow

DECEMBER 17, 2020

An analysis conducted by Visa shows that 1 out of 4 online purchases is now made via social media interaction. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn. Furthermore, brands’ interest in influencer marketing has increased after the COVID-19 outbreak. So let’s dig in!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Outgrow

AUGUST 25, 2022

Online Marketing Tips That You Need in 2022. We can all agree that the past two pandemic years have taught us the importance of being online. The online space and its scope are only growing and becoming more widespread as time is passing. Online marketing is here and it is here to stay. Let’s dive right in.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I also optimize it for search engines , and check stats. Share this on LinkedIn. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

KoMarketing Associates

DECEMBER 1, 2015

Additionally, four times as many online users would rather learn about products via video instead of text. With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts. 6 Questions to Answer When Launching a B2B Content Marketing Program.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Similarly, LinkedIn is primarily a professional networking site and is less focused on consumer goods and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. For B2B brands, LinkedIn remains the most effective platform.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Who wouldn’t want definitive answers to such questions? Just try it”.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Writing on the Web

JULY 27, 2010

I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. along with the bit.ly

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Buffer

JULY 29, 2019

The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. This way, you can tell how your headline and description and image all fit together when shared online. . One of these stats is viral lift , a measurement of the number of times a story is shared (and clicked) per view from the website or an ad.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hinge Marketing

JULY 1, 2016

If you’re still on the fence about using social media to increase your visibility, here are some stats from some of our recent research : 9% buyers check you out on social media. 2% of referral marketers in the 25-34 age range won’t refer a provider not on social media. You don’t have to travel to make connections. Consider this.

Paid Search Agency 49

Paid Search Agency Top of Funnel Companies Planning 49

KoMarketing Associates

JUNE 28, 2018

Get on LinkedIn groups if you can find some that are helpful. Really good audience research delivers the kinds of insights that let you make jumps your audience might not even think of. Just be careful – that level of insight doesn’t come from just a few hours of research. But it is worth the days and even weeks it can require.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hinge Marketing

AUGUST 14, 2015

Here are a few encouraging stats that will get you tweeting: • 85% of followers feel more connected with a business after following them. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. But the effort is worth it.

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Writing on the Web

NOVEMBER 4, 2010

Making sense of stats – so you’ll know what worked and what didn’t. Share this on LinkedIn. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Week Three: Walk Before You Run. Week Four: Getting and Keeping Their Attention. Share this on Facebook.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Chris Koch

JULY 10, 2009

Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Optinmonster

DECEMBER 4, 2019

So, is video marketing worth it? By what the stats show, yes. Not just because everyone else is doing it, but because video marketing is one of the most versatile marketing forms out there. Here are some benefits video marketing will have on your business. Use SEO to Improve Your Ranking.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

markempa

SEPTEMBER 30, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What we try to spend time on in this call is "space" shared between marketing and sales.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

The Effective Marketer

JULY 12, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Adobe Experience Cloud Blog

JANUARY 12, 2012

The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%. LinkedIn enjoyed a near 70% boost (more than 5.5 It’s up to B2B marketers to leverage the best out of the relationship. If you haven’t had enough mobile stats, we’ll finish with this one.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

KoMarketing Associates

DECEMBER 30, 2019

It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. It is unfortunate but a fair percentage of waste and fraud can be found in digital marketing; the advertising side in particular. 5 Essential Daily SEO Tasks for B2B Marketing in 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Martech Advisor

NOVEMBER 8, 2019

The Largest Online Market: The main benefit of advertising with a mobile ad network is the number of viewers you'll have access to. Mobile users are the fastest-growing viewer base online. It's a common option on social media platforms, especially article- and writing-heavy ones like Facebook and LinkedIn.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57