KoMarketing Associates

FEBRUARY 6, 2018

Blogs and third-party publications which are often critical for link building outreach as well. PR and Marketing Communications. It’s becoming more common for SEO programs to work in collaboration with PR and marketing communications teams. Ongoing Client Communications. Interested in learning more?

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 16, 2014

But B2B SEOs can leverage this realization to make more informed online marketing decisions. Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

JULY 17, 2014

I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. If you have a PR team, they are already doing this. — With marketing tasks and departments blurring, the role of the SEO is evolving. Brand Monitoring.

SEO 120

SEO PR Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. And links are a critical part of rising in the search engine rankings.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Writing on the Web

JUNE 19, 2013

b) Download the Google Chrome PR plugin. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

OCTOBER 25, 2010

Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

RSS 100

RSS Promotion PR PageRank 100

Biznology

AUGUST 17, 2015

Support and strengthen other marketing. Because enterprise-level companies typically invest more in online marketing initiatives, they typically generate more link opportunities and subsequently have the most to gain from link building. Authority and Reputation Building. Tapping into new audiences.

Business 80

Business Link Building Acquisitions Paid Search Agency 80

KoMarketing Associates

SEPTEMBER 3, 2015

. …can I wait to pull the SEO contract trigger till the site is done or do I need to rebuild the site with the SEO provider as a partner in the generation… could I hire an independent after the fact and have as good performance from someone or group who did not build the website? How To Evaluate a Monthly SEO Package.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

MAY 1, 2014

If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

SEPTEMBER 14, 2017

First, you need to know that many sites will not provide external links to you, especially well-known news and forum sites. It is almost impossible to acquire links from news sites via PR efforts like you do in the US. It is true that links on these platforms are good for Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JUNE 20, 2019

So, how do we ramp up the effectiveness of B2B marketing? The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 24, 2014

As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. From: How Link Building Management Will Change for B2B Marketers. Identify Third Party Opportunities.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 7 Real Life Ways to Build Links.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media. Photo Credit: Search Engine People Blog.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 build awareness of and credibility for (a) message without relying solely on mainstream publications." David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Hinge Marketing

AUGUST 21, 2015

Think of it as a link building campaign combined with a PR campaign. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise. Develop an outreach strategy.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Biznology

JANUARY 6, 2014

What is the best way to build links to my site and get Google to rank me higher? Manual link building is a bit of a slippery slope. On one hand, there is are endless opportunities to analyze links and develop new relationships. For SEO’s, this is the primary reason to build links.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

markempa

MARCH 6, 2006

So dont pass marketing driven inquiries to your sales people until theyre more rigorously qualified as sales ready leads. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

accelerate agency

NOVEMBER 13, 2022

They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building. However, some agencies allow you to build a custom plan with an agreed monthly price.

Enterprise Management 59

Enterprise Management Marketing Budget Pricing Price 59

Hubspot

AUGUST 23, 2010

Marketing Takeaway: Marketers shouldn't be the only ones concerned with social media. 5 Steps to Dealing With the Relentless Pace of Marketing. Author: Todd Defren of PR-Squared. Market Research for Link Building – Who You Can Get Links From. Author: Paddy Moogan on SEOmozBlog.

Inbound Marketing 28

Inbound Marketing Social Marketing Work Management Marketing Management 28

accelerate agency

FEBRUARY 13, 2023

They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building. However, some agencies allow you to build a custom plan with an agreed monthly price.

Enterprise Management 52

Enterprise Management Marketing Budget Pricing Price 52

Online Marketing Institute

MAY 18, 2010

Some content types deserve focused keyword optimization and link building attention. muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] link] leeodden Tahire, that is true.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

JANUARY 19, 2022

Companies creating content exist in a competitive environment where every second counts: Links need to show up as quickly as possible after publishing. If you can naturally scale your link building , the faster the links appear, the better it is for companies looking to maximize traffic and visibility.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

JUNE 18, 2008

According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising. About 5% of online marketing spending is dedicated to SEO. Third, SEO and PR/marketing shouldn't work at cross purposes.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20