Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? Link building tactics to avoid in 2017.

B2B Link Building Strategies That Really Work

KoMarketing Associates

The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. We are focused on the link when we should be focused on the user.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Create a digital PR strategy.

Underrated Link Building Tactics that Work Surprisingly Well

Spiralytics

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). Linkbuilding PR

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Paid links. Paid links.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. Frequently Asked Questions on Link Building.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. The Quick Link Building Hits.

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. We are face to face with an exciting time in PR -- with new developments constantly on the horizon. But all of us need to adapt in order to take full advantage of all the latest PR trends 2020 has to offer. PR Trends 2020 and Beyond.

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A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Why are links important to SEO? It's still a way that Google thinks about links. Are links still important to Google?

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. SEO strategies include such tactics as keyword research and link building. But what does SEO have to do with your PR strategy? Link Building.

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Link Earning: The Combination of SEO & PR (A MozCon Takeaway)

Fathom

Rand Fishkin of Moz said it best, “Link earning is going to replace link building.” I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”.

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Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday

Moz

In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom.

My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Why would Google suddenly be less interested in your links?

Link 166

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint.

Link 151

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed

ClearVoice

Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then in 2014, the next link-building drama unfolded around guest blogging.

Building links for big brands

Biznology

Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company.

Link 187

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. These benefits include: Building authority and reputation.

Link 191

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. Public relations puts a company in the spotlight, building brand awareness and credibility through press coverage and mentions. One of the strongest ways to build SEO is through link building.

PR 213

Four Predictions About the State of SEO in 2017

Webbiquity

Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high. When content is treated as an asset, it creates opportunities for your site to acquire natural links. Guest post by Nathan Elly.

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5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content.

Link 101

The SEO Journey – How long before you start seeing results?

Webbiquity

The website’s link profile, among many others. Website audit, discovery and research, keyword strategy building and general planning. Other SEO techniques include building one’s link profile and content marketing, which you can carry out along with technical changes.

SEO 244

How Long Does It Really Take to Rank on Google?

Single Grain

The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly.

How to Claim a Vanity URL for Your Google + Profile

Fathom

Online PR/Link-Building SEO Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

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Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

Trends 170

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

PR 231

Matt Cutts: Backlinks Will Become Less of a Factor in Google Rankings

Fathom

A few months ago, Cutts noted that Google has tested an internal version of Google that doesn’t use links as a signal, and “ the quality looks much much worse.”. Online PR / Link-Building SEO Are backlinks the major part of your SEO strategy?

Consumer Brand SEO Pulse: 3.5.15

Fathom

Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. If a searcher can find their answer at the top of the search results, there’s no need to click on your link. Is Link-Building Dead?

SEO 119

New Way to Promote Your Google Plus Page & Attract More Customers

Fathom

Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.

5 Steps To Increase Your Visibility on LinkedIn

Fathom

Online PR/Link-Building Social Media LinkedIn A common question we get here at Fathom is, “I have a LinkedIn page–now what?”

Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. Noted as the most popular PR Newswire webinar to date, there were close to 1200 attendees and at one point, the topic was even trending on Twitter!

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free. PR=10. PR=3 (a bit edgy).

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3 Ways to Improve Media Relationships With Social Networking

Fathom

Online PR/Link-Building Social Media media relationships Networking, according to businessdictionary.com, is “creating a group of associates and keeping it active through regular communication for mutual benefit.”

7 Steps to Becoming a Great Guest Blogger

Fathom

There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. Content Creation & Strategy Online PR/Link-Building guest blogging

5 Key Content Tips from Pubcon 2013

Fathom

3. Stop worrying about links. We’re all familiar with the hours spent daydreaming tactics to get links without getting penalized. Matt Cutts stated outright that if you’ve paid for a link (or any other “strategy”), you don’t deserve ranking credit.