Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

NOVEMBER 15, 2019

Leveraging demographic insights & insights based on the firmographics, technographics, psychographics as well as those based on the “fit-data” helps marketers think more critically about whom they can sell their products to. Learn more : The Philosophy of Social Listening.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JUNE 8, 2020

The post 6 Remarkable Benefits of Strategic Content Mapping appeared first on Valasys Media. A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Valasys

OCTOBER 31, 2019

Furthermore, another study from Gartner found that despite the proliferation of digital media, 77% of the B2B buyers still feel that making a purchase is time-consuming & even agonizing. Learn more on: How to Assimilate Competitive Benchmarking in Social Media. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

OCTOBER 23, 2019

Data from LinkedIn shows that 79% of B2B marketers consider the platform to be an effective source for gaining leads and 92% of businesses leverage this social media platform more than any other form of social media advertising. Furthermore, these marketers report that 80% of their total leads come exclusively from LinkedIn.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Is it paid advertising, social media growth, website visitors? Preferred Media, Social Channels, and Information Sources. Psychographics. Demographics.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. 5) Strengthen Your B2B Social Media Strategy: According to a report by Edison Research , approximately 223 million U.S

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Psychographic : personality traits, opinions, values, special interests. Based on that, you can segment those leads accordingly. Geotargeting.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

OCTOBER 22, 2019

To optimize sales conversions, marketers need to optimize the influx of quality leads. Nurture Leads into Sales : Marketing automation & CRM tools can help optimize sales conversions. A vital part of lead nurturing is feeding prospects with stackable content.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

MARCH 9, 2020

Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Martech Advisor

OCTOBER 21, 2019

The developments in the field of social media , artificial intelligence , conversational commerce, and adtech have changed the way marketing is done. Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns. based on the stage of the buyer’s journey.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. The post Top Facebook Ad ideas for B2B SaaS Businesses appeared first on Valasys Media.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 24, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Valasys Media is a well-renounced name, allowing B2B customers to achieve their business bottom-lines by providing them with hyper-tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. How has social media evolved and what does it mean for your content?”. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. A clear audience.

Lead Nurturing 112

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 112

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign. 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. These methods may include various forms of display ads - search ads, banner/pop-up ads as well as rich media ads that we come across online. We’ve got your back. Then, the company targets them in an organic manner.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. There’s a lost transcending the B2B marketing realm in 2020 & the expert services by Valasys Media will help you dominate the year.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

JANUARY 9, 2014

The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads. But once you''ve secured those leads, what do you do with them ? For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. All leads in the United States.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

AUGUST 13, 2019

Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. . The “buyer personas” are the semi-fictional representation of the ideal customers & are the cornerstones of the inbound marketing process.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Unbound B2B

JANUARY 10, 2023

Fast results An outsourcing partner can use their competence to keep your sales pipeline swamped with qualified leads , freeing up your sales team’s time. Instead of wasting time looking for new leads, your staff can devote their full attention to converting quality leads into customers.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Opt Intelligence

JUNE 5, 2019

The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. Yes, it’s best to convert a lead to a customer as soon as possible. But it pays to continue to nurture not just leads, but current customers and prospects as well. Build a Media Plan. Schedule Emails.

Lead Nurturing 41

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Scoring 41

Valasys

AUGUST 29, 2019

We, at Valasys Media, provide custom-made B2B services to our clients that ensure that they can deliver seamless experiences to their customers through seamless touch-points across omnichannel & thus can optimize their sales revenues.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. It is capable of generating social media shares & inbound links.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 27, 2019

Step 2: Along with the explicit preferences, the marketers should also focus on collecting the implicit preferences of their prospects such as their behavioral insights & other psychographic motivations.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. We, at Valasys Media, utilize our wealth of experience in helping our clients optimize their ABM endeavors.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40