Valasys

OCTOBER 22, 2019

To optimize the sales conversions, the prospects need to be delivered with specific pieces of content resonating with the areas of interest the prospects – at specific stages of buying cycles. To optimize sales conversions, marketers need to optimize the influx of quality leads.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The post Top Facebook Ad ideas for B2B SaaS Businesses appeared first on Valasys Media.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Valasys Media is a well-renowned name providing B2B marketers with an array of services to help them accomplish their revenue goals and other core business bottom-lines. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 29, 2019

With the help of voice searches, the marketers can analyze which stages of the sales funnel the prospects and customers are in their respective buying cycles. Furthermore, the marketers can also understand the magnitude of the urgency of the prospects while seeking for a product or service.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. in revenue for each $1 invested in influencer marketing endeavor.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. According to a report by Social Media Today, “82% of marketers reported an increase in open rates through email personalization, while 75% consider it to improve the Click-Through Rates (CTRs).

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, businesses not just need to optimize their digital touch-points including social media, websites and mobile applications, but also need to have a physical presence for seamless customer experience across omnichannel. The post 21 Steps to be Successful in B2B eCommerce appeared first on Valasys Media.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case. However, the biggest challenge for modern B2B marketers is to ensure that emails are delivered to the recipients’ inboxes.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. to entice users to expedite their buying cycles & make a quicker buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) They won’t listen to you unless you speak their language and appeal to their psychographic profile.

Psychographics 100

Psychographics Campaigns Planning RSS 100

Valasys

JULY 9, 2019

Furthermore, the first & third party intent data can be integrated with the demographic, firmographic, technographic, psychographic, fit-data as well as with the past buying habits & research mannerisms of the specific accounts, to derive more precise insights about the real-time problems being faced by the organizations.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast. Lead Nurturing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

Inbound Marketing, ever since its inception, has projected itself as an amazingly helpful substitute for traditional marketing endeavors such as Tv & print-media ads, cold calling & spammy emails. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45