Digital B2B Marketing

JUNE 20, 2013

A lead gen form. But that hasn’t stopped marketers from using them underground in subway stations and in in-flight magazines. On a recent flight I counted a dozen ads with QR codes in the in-flight magazine. In the conference example above, the QR code was a barrier, not an improvement. Even a FB page!

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

BOP Design

MAY 7, 2018

Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing. Top Lead Gen Source: Word of Mouth / Referrals. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?”

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

SnapApp

JANUARY 23, 2014

Recently, Harte Hanks created a data driven experience in their Email campaigns through a calculator app which allows users to answer questions leading them to a revenue estimation result. Before receiving results the user is prompted to complete a lead gen form; this is a great way to generate leads. Here’s how.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift This article was originally shared by Newswire.

Account Based Marketing 52

Account Based Marketing ABM B2B B2B Marketing 52

Smashmouth Marketing

NOVEMBER 2, 2010

If you don't see the name of your favorite Lead Gen Experts, drop us a comment. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Content Marketing Institute

JULY 24, 2018

. $50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine. Take blog articles and produce a quarterly print magazine, advises @markiemasters. However, it pays off in all digital marketing fields – brand awareness, link generation, content marketing, lead gen, etc.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Sales Engine

JANUARY 25, 2016

So how do you go beyond lead generation to domination? That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Lead-gen math looks at how many times you must interrupt your prospects in the hope of making a connection with those few who are actually in the market. Media math is different.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Marketing Insider Group

FEBRUARY 5, 2013

I’m a monthly columnist at Entrepreneur magazine, and the co-founder of ClickZ , which was one of the first sources of interactive marketing news and commentary. Paperback 2012. Translated into nine languages, including Turkish, Chinese, Korean, Italian, Portugeuse.). I spent my early career as a business writer and editor.

Planning 100

Planning Branding Brand Identity Content 100

SnapApp

SEPTEMBER 20, 2013

A full page ad was created for the event’s magazine in order to drive traffic to the EMC SnapApp. Of the 77% who completed the 5 questions, 65% of those attendees completed the lead gen form. Interactive content was a big piece of this puzzle. App Drives Booth Traffic, Sign-Ups. Prize-worthy Conversion Rates.

Lead Gen 48

Lead Gen Click Rate Conversion Rate Opt-in 48

markempa

JULY 16, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Your response time says more about you then you realize.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

FEBRUARY 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Mac is also an expert that I cite in my upcoming book.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Buffer

AUGUST 22, 2019

They browse ideas, visit merchant websites and eventually buy products and services; and People seeking inspiration use Pinterest in ways that mirror how they use magazines and catalogs. For example, one company found that changing the phrase “Request a quote” to “Request pricing” resulted 161.66% increase in clicks to its lead gen form.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

markempa

SEPTEMBER 29, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 22, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JUNE 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JULY 10, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Adobe Experience Cloud Blog

MARCH 8, 2010

The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success. jill_rowley : Magazines and newspapers need to hire interneters, not better editors. re: lead gen) # s20c via @funnelholic. The Basics of Sales 2.0.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Hubspot

MAY 19, 2014

But if you''re creating high-quality, in-depth content, "paywalling" it -- creating a landing page with a form behind which that content lives -- can be an extremely effective way to increase your lead gen. The Content Strategist was already our primary lead driver, but this simple tactic made it an even more lead-gen powerful channel.

Generation 28

Generation Marketing Websites Landing Pages Marketing Qualified Leads 28

markempa

JANUARY 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media. 7 Ineffective Ways to Generate Leads From Social Media. Image Credit: Widjaya Ivan.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

OCTOBER 25, 2012

An article on The Awl about the history of Seventeen magazine -- which was actually the inspiration for this blog post -- highlighted the magazine's target persona back in 1950. Let's take a look at some companies that totally "get" their buyer personas! Let's start with a little bit of history, shall we?

Buyer Personas 28

Buyer Personas Paid Search Agency Companies Multi-Channel 28

Hubspot

JULY 16, 2012

And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. 11) Smashing Magazine. Smashing Magazine provides a good example of using social proof to collect email addresses and expand its contact database. In fact, some businesses are doing this exceptionally well! 1) The Combine.

Privacy 28

Privacy Opt-out Branding Brand Identity 28

Adobe Experience Cloud Blog

JUNE 15, 2009

Door-to-door magazine and encyclopedia sales, retail sales in high school, more commissioned sales jobs in college. Having done this, consistently scoring leads and tracking them to their eventual disposition will provides heaps more insight than the vast majority of companies have today. Sign up today! How I got into sales was easy.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

JULY 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

FEBRUARY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

WebMarketCentral

NOVEMBER 19, 2008

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

markempa

MARCH 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Directive Agency

AUGUST 21, 2019

Early Beginnings : Started with a background in lead gen via paid advertisement in the medical device space. PPC Management Role: Director of PPC at Directive , where he was the first and original PPC specialist. Years in PPC : 5. Claim to fame: Constantly trying to crack the code on CTAs that disrupt the search engine environment.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45