Five Ways to Use Colors to Create Effective Landing Pages


Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Guest post by Natasha Lane.

The 5 Essential Elements of a Winning Landing Page


That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. In contrast, landing pages keep your audience focused on a specific campaign (and make ’em much more likely to convert).


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The Top Landing Page Mistakes You’re Still Making in 2021 (and How to Fix ‘Em)


Let’s get to the point: There are some things that you just shouldn’t do with your landing page. Landing pages are made of a bunch of elements that each play a part in the page’s success. Common Landing Page Faux Pas (and How to Make ’Em Right).

How the Pros Would Optimize Your Landing Page


Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. It’s the same with landing pages.

The 5 Essential Elements of a Winning Landing Page


That’s why we built this list of the must-have elements for a high-converting landing page. The Five Essential Elements of a Landing Page. In contrast, landing pages keep your audience focused on a specific campaign (and make ’em much more likely to convert).

How To Create B2B Landing Pages That Actually Convert


Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. …and writing landing page copy that motivates prospects to (a.)

8 Genius Ebook Landing Pages That Get Readers Downloading


We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Keep Lead Gen Forms Short and Simple.

Marketers and Landing Pages: Behind the Scenes for 2020


We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. New to landing pages? Takeaway #2: Marketers are doing a whole lot with their landing pages.

11 Outstanding product landing page examples that convert


What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include.

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick


For years, Mats has been helping roofing companies generate online leads and become authorities in their local markets. Since then, he has seen his business grow five times larger with the help of Unbounce landing pages and our AI-powered optimization tool, Smart Traffic.

(Guide) How to Choose & Customize a Landing Page Template


Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?”

15 Free Professionally-Designed Landing Page Templates


When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. Landing Form. Lead-Gen Landing Page.

Revamp Your B2B Landing Page: 5 Things to Consider


Today, we’re going to talk about what might be the most important page on your website. No, it’s not your home page, or your contact page, or that snazzy blog post that got lots of clicks. It’s your landing page. .

Mobile Landing Page Examples That Seriously Set the Bar


We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. Ready to boost your page speed?

How To Create a Twitter Landing Page (With 7 Examples)


If the page doesn’t load quickly and show them exactly what they want to see, they’ll bounce. Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. What is a Twitter Landing Page? Click to see the full page.

8 Event Landing Page Examples that Drive Interest and Ticket Sales


While building excitement for future events easier said than done, building an awesome event landing page can help you do just that. Why do you need event landing pages? Maybe you’re still wondering, “Should I bother with event landing pages?”

LinkedIn Lead Gen Forms: Pros And Cons For B2B Marketers

KoMarketing Associates

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface.

How to Build A Lead Generation Landing Page (With Examples)

Unbound B2B

Lead generation provides value towards your customer relationships and sales cycle. In fact, 50% of B2B marketers devote their content marketing efforts to lead generation content. Lead generation content, well… generates leads. Your leads are your future buyers.

12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimizationWith examples!

Converting with Extra Copy: 5 Long-Form Landing Page Examples


We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Moreover, your company may have offers better suited to a longer page with more convincing to do. Such remains the question facing every copywriter: “How long should my landing page be?”.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Create forms from customizable templates, embed on any web page, accept online payment, and get real-time data reports. Landing Page Builders.

How to Create Video Landing Pages That Convert


Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page?

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.


You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. You need to rethink how those PPC landing pages are organized , who they’re targeting , and what customers need from them at different points in time. PPC landing pages arguably have the biggest impact on campaign ROI—just not for the reasons you think. Dozens and dozens of landing pages. You’re probably rocking one landing page.

Unbounce: The Landing Page Builder We Love

This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page? They’re crucial to most conversion strategies – from lead gen to eCommerce. Designing and optimizing a landing page shouldn’t have to take an inordinate amount of time.

Six Easy Lead Gen Tips for Sales

Lake One

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. B2B Marketing Lead Generation

8 High-Converting Lead Generation Landing Page Examples to Inspire Yours


Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Lead Generation

?What?s a good conversion rate for my landing page?? [New AI-Backed Research]


Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry?

Oracle Eloqua Update: Fast-Track Lead Gen


In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”. Eloqua is responsible for sending marketing advertisements to mobile devices, email, video, and search results pages.

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages


You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work?

Evergreen SaaS Landing Pages You Should Have Running at All Times [Examples]


It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. There are tons of evergreen landing page campaign possibilities, but we’ve rounded up five that we think every SaaS marketer should have in their arsenal.

Lead Capture: How undermining value impacts conversion

B2B Lead Generation

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Goal: To increase the total number of leads captured. Primary Research Question: Which page will obtain the most form submissions?

10 Creative Lead Gen Examples Sourced from Marketing Legends


Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Lead Generation

How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year


Because when you start to scale up, everyone looks to the marketers on your team to deliver more leads, more demo requests, more trial starts, more paying customers, more, more, more. (OK, The Solution: Three Ways Thinkific Uses Landing Pages to Fuel Rapid Growth.

Video for account-based marketing


An interesting study from Corporate Visions ( Customer Retention and Renewal Messaging: Mission Critical, But Missing in Action ) cautions that lead-gen messaging that’s effective for landing an account is all wrong for keeping it. Your top-of-the-funnel lead-gen videos will be too promotional. Given a wealth of customer information (and a bigger budget) you could build a landing page tailored to this customer persona and equip it with a chatbot.

B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Show Agenda Why are landing pages such a hot topic?

The Top Four Landing Page Builders to Help Boost Conversions


Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. However, like any other marketing initiative, there is more to building a landing page than simply creating a page and throwing some salesy content on it with a pretty picture.

How to Add (and Price) Landing Page Services to Your Agency Offering


By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity. Why Landing Page Services Are Your Next Win. The Benefits of Landing Pages. What to Offer with Landing Page Services.