Stevens & Tate

JANUARY 25, 2021

Therefore, begin by entering a broad or all-encompassing keyword and then drill down. You can also click Rising to see the top keywords. Today’s results are not compared with popular trends; rather, with the prior keywords you entered, meaning results vary according to various factors like timeframe. 6. Use Long-Tail Phrases.

Trends 73

Trends SEO Google Long Tail Marketing 73

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. You need to take those topics and use them to generate keywords to incorporate into your content.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. You need to take those topics and use them to generate keywords to incorporate into your content.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. The Variables.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

ClearVoice

SEPTEMBER 29, 2022

In this blog post, we will go over the steps you need to take to compete for those top spots. Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Keywords are the terms or phrases that people type into Google Search to find what they’re looking for. Target attainable keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Contently

JANUARY 16, 2020

YouTube is the second-largest search engine in the world, one spot behind its parent company, Google. And like all things SEO, it begins with the all mighty keyword. Identify your target keywords. Identifying your target keywords is step one in the content development process. And really, they’re intertwined.

Youtube 196

Youtube SEO Keywords Tagging 196

Hubspot

MARCH 19, 2020

If there's a lot of competition in your space and you're gunning for the top spot in your target audience's mind, your primary goal for content marketing is probably SEO. SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Navigate the Channel

NOVEMBER 21, 2023

They can evoke emotions, share values, and create memorable experiences that resonate with viewers long after they’ve watched the video. When typing, users tend to input concise keywords or phrases. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Features 165

Features Google B2B Marketing Top of Funnel 165

Vision6

JANUARY 19, 2021

A little goes a long way. Notice weak spots in your competitors’ customer communications and be better. What keywords and themes set this content apart? Track titles, keywords, meta-descriptions, and CTAs. By targeting the same keywords, you’ll make yourself more noticeable within your shared market segment.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. From an SEO standpoint , it’s not just about spotting high-volume keywords. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Martech

NOVEMBER 10, 2022

This tool also uses NLP to suggest the most suitable keywords to use in your content. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research.

Marketing Automation Services 100

Marketing Automation Services Automation Top of Funnel Work Management 100

Animalz blog

MARCH 8, 2023

There is a sweet spot where extra time and energy generate meaningfully better results, where the juice really is worth the squeeze. Basic information was long ago covered. Targeting long-tail keywords. Beyond that threshold, better quality usually generates better results, but at a diminishing rate.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

accelerate agency

NOVEMBER 3, 2020

Understanding your customer will help you define what content to create and which keywords to target. Now, you need to start finding more specific topics based around keywords people search for that will interest them. How to Choose Your Keywords. Keyword research is a crucial part of content marketing and SEO.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Use keywords to anchor links to both internal and external pages.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

seo.co

FEBRUARY 19, 2021

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. Write enough content posts that people find valuable , optimized for the right keywords, with plenty of inbound links, and you’re sure to rank.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Enter keyword research.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Perform Detailed Keyword Research. Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Identify priority keywords. Keep a close watch on these keywords and adjust as necessary.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Unbounce

FEBRUARY 7, 2019

In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. Well, in some cases, your ideal keywords are already dominated by other sites that have entrenched SEO efforts and backlink profiles. a healthy keyword density. But that’s not guaranteed to happen.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

QuanticMind

JULY 27, 2020

If you selected all of your campaigns or keywords, then the report will only show you data for those terms. This becomes important when you’re looking at large numbers of keywords. For example, brand and non-brand, or top head terms versus long-tail terms, or category/product terms, etc. Overlap Rate. Position Above Rate.

Impressions 65

Impressions Long Tail Marketing Keywords Adwords 65

EMagine B2B Blog

MAY 21, 2018

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. Ranking in the #1 spot for a pointed search query can not only bring organic traffic to your site, but also raise your authority with Google as a whole. Focus on featured snippets.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

A Better Jones

AUGUST 13, 2019

While you’re researching, start jotting down every relevant keyword you come across. Time to evaluate the potential of those keywords - plug your robust list into such a tool as Ubersuggest (free!) A higher score for keyword difficulty means it will be tougher to compete with that word, whereas a low score means it should be easier.

SEO 53

SEO Long Tail Marketing Content Keywords 53

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. Perform Keyword Research.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. So if your answer to the target keyword is much longer, don’t count on it as position zero candidate. . Google even timestamps the portion of the video that applies to the searched keyword. Probably not in a long time. Why Aim for Position Zero? A definition.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

AUGUST 18, 2015

While there are many ways to effectively identify opportunities prior to writing content, I typically start by analyzing search results for the various keyword sets. Are there a lot of homepages appearing for a specific keyword? Once a page has begun to gain some traction in search for a specific keyword, don’t stop feeding it.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Method and Metric

APRIL 22, 2020

By the end of this webinar, you’ll have the tools and knowledge to: Gain a better understanding of SEO and how it can fit into your marketing efforts Prioritize the low-hanging fruit + things you can control Use the right tools to make smarter decisions Build a long-term plan to grow your audience + revenue. Keyword + search intent.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Content Standard

JANUARY 4, 2019

In the same way that advertising has long been regarded as a necessary tool for brand awareness, content marketing has become widely accepted as an essential part of the marketing landscape. Some key places for examination might include: Keyword Research.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111