Remove Intent Remove Intent Data Remove Intent Leads
article thumbnail

How ZoomInfo’s Data, Intent, and Unique Signals Empower Customers to Stay Ahead in 2025

Zoominfo

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024.

Intent 130
article thumbnail

How to Use B2B Third Party Intent Data to Convert More Leads

Only B2B

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. Its the best time to use your sales intelligence to turn a hot lead into a sale. What is Buyer Intent Data?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Best Buyer Intent Data Tools to Drive More Qualified Leads  

Only B2B

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Absolutely.

article thumbnail

How to Leverage Intent-Based Marketing to Target Right Leads

Only B2B

But what’s the best way to find high-quality leads? What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Intent-based marketing delivers this level of personalization.

article thumbnail

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

article thumbnail

How to Identify Ideal Customer Profiles (ICPs) Using B2B Intent Signals: A Step-by-Step Guide

Only B2B

A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. Lets go step by step on how to use intent signals to improve sales and marketing. What are Intent Signals?

article thumbnail

Using Data Enrichment & Account Intent Data to Spur Engagement

LeanData

The bottom line is better data empowers you to reach your growth objectives more efficiently, freeing up your scarce resources to fuel even greater scale. . Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. What is B2B data enrichment?