Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Understand Why Transcending your Lead Generation Tactics is Important.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Metadata

JANUARY 27, 2022

Plenty of candidates can “talk the talk”—dropping buzzwords and impressive metrics as they move through the interview process. My top interview questions for demand generation managers. Our best candidates understand the funnel past marketing, all the way through Customer Success and renewals. Yes, it can be a bit of a process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

B2B Digital Marketer

MARCH 30, 2023

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. There, Jay’s youthful grill skills were so strong the store manager tried to convince Jay to skip college and enroll in Hamburger University.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Metadata

JULY 20, 2021

Word of mouth has become the #1 channel in B2B marketing. Think about the modern buying process. We have an innovative tech marketplace where businesses find, review, and manage the technology they need for growth. They impact your website traffic, brand loyalty, length of your sales cycle, and ultimately – your revenue.

Work Management 52

Work Management Marketing Management Peer-to-peer Customer Satisfaction 52

TrustRadius Marketing

SEPTEMBER 28, 2022

Adopt a customer-centric approach from the prospect stage to post-sales. These bots can also open tickets for your support team or forward customers to a human rep. Marketers have also realized the value of gamification for engagement, retention rates, and sales. . Manage Customer Relationships.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MAY 27, 2019

of the total sales closures are completed by a salesperson. Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. Source: SiriusDecisions). Benefits of Integrating ABM & Inbound Marketing.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 13, 2020

To increase the followers on your LinkedIn Business Page, it takes time, patience & excellently tested & optimized social media marketing tactics. This Helps propagate the vision of the company & also helps strengthen the omnichannel reputation management framework.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Loyalty program management.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. But none of those static data points underscore what’s happening within a prospective account now.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

DealSignal

DECEMBER 1, 2022

This has had a profound impact in terms of marketing strategy, and the way that companies gather, analyze, and use data has become a fundamental part of the process. So, how can high-quality data be used to generate leads and transform them into sales?

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Top Rank Marketing

OCTOBER 5, 2023

Lee: When we met, you shared a brilliant idea, about something that you implemented early on and you’ve continued at Sendoso, where you’ve been nurturing and managing a community of influential leaders in the industry in which you operate. Can you share more about that and what it does for you?

B2B Marketing 132

B2B Marketing B2B Ideal Customer Profiles Work Management 132

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. But none of those static data points underscore what’s happening within a prospective account now.

Top of Funnel 100

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 100

Navigate the Channel

JULY 6, 2023

It’s comforting to know that email, social media, traditional media, word of mouth and web (SEO and paid digital) continue to be effective marketing channels for both B2B and B2C. Intent Data Being able to reliably predict what buyers are interested in is the goal behind intent data.

Marketing AI 65

Marketing AI Advertising Channels B2B Marketing Intent Data 65

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. Isn’t B2B marketing tough? Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Inbox Insight

JULY 7, 2020

For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. Using bespoke analytics to track their content consumption, we are able to deep dive into factors surrounding how IT professionals buy, how decisions are made and how content can be leveraged to achieve better sales results.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Research 104

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s got a hold on the market team. This and A LOT MORE!

Account Based Marketing 100

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100

Inbox Insight

NOVEMBER 13, 2018

What do you want content to do, in the context of wider marketing and sales efforts? For example, this could be to: Drive more sales. For example: Educate the audience in order to reduce the cost of sales. B2B sales processes tend to be long and nonlinear with multiple touch points. Reduce the cost of acquisition.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

AUGUST 26, 2019

Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience. The digital footprints of the prospects can be used to manifest their buying behaviors & their intentions to make a prospective purchaser.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40