Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Overcoming fear is essential to moving forward.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. '” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Content should educate and inform rather than interrupt and sell. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Today there are millions (maybe billions?) of PDFs living on the Internet. Image source. The Limitations of PDFs.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

JULY 12, 2022

Account-based marketing is an approach to marketing where the sales and marketing teams work together to define, identify, engage, and sell to a highly targeted set of client accounts. In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

KoMarketing Associates

SEPTEMBER 18, 2018

Data shows that more than half of high-tech B2B sales will come from digital by 2020. B2B tech sales are increasingly originating from digital channels, such as: Email. B2B tech sales are increasingly originating from digital channels, such as: Email. Microsites. Whitepapers. Case Studies. Social Media. Source ).

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. Podcast fans listen to 40% more shows than last year ( source ).

B2B 176

B2B RSS Microsite Skype 176

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Content is like singing a song. Amplification (done well) is like singing that song into a microphone.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Content Marketing Institute

OCTOBER 8, 2018

I’m not talking about tactics (e.g., Video promotion tactics include email shots and promotion via social media activity. how much of the video is watched), play rate, shares, clicks, and conversions are more valuable metrics to track to better inform your video marketing strategy. Increase the quality of leads passed to sales.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. The landing page serves as the functional top of the marketing funnel. “You’re not informing.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Use the theme to ask sales qualifying questions without being pushy. . . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. The planning process clarifies your target audience. During planning, you can get crucial buy-in for your strategies and tactics from your company’s appropriate team members. Microsites (44%). Sales Calls (22%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The best you can usually hope for is that the information will be accurate and relevant, even if not objective or complete. The more common phrase is “sales, service and marketing.”

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Sharpspring

JANUARY 10, 2019

This moves them further down the sales funnel and makes it a whole lot easier to convert them into active leads. The other real benefit here is the amount of valuable information you can gather about individual leads using interactive content. There are a variety of tools out there you can use to create your interactive content.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Convince & Convert

OCTOBER 22, 2013

Our process at Moz isn’t much different than most companies. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. How can you manage risk in your content marketing? I acted as the project manager. Find ways to help them craft a story.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. June 8, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Marketing Insider Group

JULY 1, 2020

All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. image source.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. As a result, nurturing can shorten the sales cycle and establish meaningful customer relationships across the entire account. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Qvidian created The Sales Execution Model Assessment as part of a broad thought leadership campaign around their Sales Execution Model.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. It’s specific and to the point. Interviews.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. It’s specific and to the point. Interviews.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168