The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. And for this month we are going to interview Yue Wang, Head of Advanced Network Research at Samsung Electronics.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. You can determine where to add your own two cents to a conversation as you stay on top of industry news. Image Source 2.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Paid Search Agency Advertising Agencies 174

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That’s up from 32% in 2019. Buzzsprout ].

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Or subscribe on Spotify , Apple Podcasts , or YouTube

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Marketing Insider Group

JULY 11, 2023

On LinkedIn, target people by job title, function, or industry. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Podcasts People make fun of podcasts because everybody seems to have one. Be a human and try to help people. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

MAY 3, 2021

Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Martech

OCTOBER 23, 2023

In their research, they investigate ways that businesses and customer behaviors are evolving. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. He hosts the CIO In The Know podcast. Shiva Corporation and Forrester Research.

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. The movie industry, like the microcontroller industry, and very likely your industry, is a competitive and constantly evolving landscape.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Hinge Marketing

MARCH 25, 2020

The research is still relevant, even in unpredictable times. Many industry leaders I’ve been speaking with over the past few weeks share a similar outlook. With that in mind, I’ve chosen a few highlights from our AEC focused industry study that may help you find some objectively solid ground in a choppy sea of shifting perspectives. .

Research 51

Research Planning Paid Search Agency Differentiation 51

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA.

Social Media 113

Social Media Budget Programs Facebook Research 113

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. They have access to a wealth of information and can conduct their own research to make informed decisions.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 19 Ahmad M. Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. Podcast Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. By-products reduce the time required for research since these materials are readily available internally. Spotify for podcasters is no different. Digital product development also generates by-products.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ClearVoice

SEPTEMBER 22, 2023

Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents. Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91