Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research. What is brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. How do influencers create value for brands?

Research 243

Research B2B Marketing B2B Budget Programs 243

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. The answer lies in brand research. What is brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. our ongoing study of buyer behavior in the consulting industry. About the Study. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential. After the Webinar: Don’t let those leads grow cold.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 98

Research Case Studies Case Study Skype 98

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. How does industry research fuel category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”.

Relevance 193

Relevance Research Opinions Content 193

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it.

Research 150

Research Service Planning B2B Thought Leadership 150

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Saksham Sharda: Hi, everyone. Yue Wang : Yeah, right.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Marketing Insider Group

OCTOBER 30, 2019

One of the biggest challenges in marketing today is increasing retention and lifetime value of existing customers. Developing a customer advocacy approach includes many facets, including data, measurement and research. Developing a customer advocacy approach includes many facets, including data, measurement and research.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Figure 2: Median Growth Rate by Industry. Insight #1: High Growth Technology and Software Firms Conduct More Research. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Valasys

APRIL 11, 2024

Addressing the Skills Gap The emerging AI not only leads the way for the employees to generate new opportunities, but also throws up some impending risks. A Big Data and Industry Expertise-Driven Strategy can be leveraged.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are today. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. How, where, and why do I begin this research? Some partners will syndicate your content and repackage it as a lead generation solution, others, will utilize it as an advertising method to promote website visits/ interactions.

Vendors 110

Vendors Research Top of Funnel Tips 110

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

JANUARY 9, 2020

Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants.

Research 118

Research Co-Registration Brand Identity Branding 118

B2B Marketing Directions

FEBRUARY 11, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. Overall, the survey findings indicate that the use of AI in marketing is still in the early stages.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Animalz blog

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily.

Research 68

Research Startups Comparison Storytelling 68

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. Analyzing and interpreting market data is also crucial for business growth. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69