Stevens & Tate

SEPTEMBER 24, 2022

Attraction Marketing Strategy and Story. Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. Be careful though, as storybranding and storytelling are two different animals. Get Found and Be Seen.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

NuSpark Consulting

APRIL 13, 2012

So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Social Media. Well, as you know, everywhere you look there’s a new social media tool to help post, monitor and track social media efforts. Standard Rate and Data.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Tailoring your social media accounts to different audiences is key.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

AUGUST 13, 2013

Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” You obviously need good storytellers. An improv class?

Social Media 48

Social Media Media Broadcasting Class 48

Content Standard

SEPTEMBER 3, 2015

The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. What Is Inbound Marketing?

Inbound Marketing 40

Inbound Marketing ROI Content Marketing Advertising Agencies 40

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. Digital media enables us to talk, see, and learn from others around the globe. Like Asia, this continent is comprised of many different markets and languages. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. WordPress is my foundational platform for storytelling. Eliana Vuijsje, Marketing Director at Adaptive Shield. LinkedIn.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Content Standard

DECEMBER 4, 2015

Target knows the value of social media influence during the holidays: The retailer has boosted its social media marketing budget by 30 percent to capitalize on the season, according to Retail Dive. Bringing the Holiday Spirit to Social Media.

Social Media 40

Social Media Marketing Budget Paid Search Agency Social Marketing 40

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

MARCH 11, 2015

It’s no wonder marketers are constantly asking questions like, “What is content marketing, what is inbound marketing, what is brand journalism, and what are the differences between them?” Content marketing is brilliant storytelling. What Is Inbound Marketing?

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Marketing Qualified Leads (MQL). Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Let’s Look Back.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. As a speaker, she’s taught marketers around the globe to think like journalists and tell better brand stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

nDash

NOVEMBER 2, 2021

Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Contact Mark for his ability to lure your prospects to the inbound-marketing funnel with creativity. Jen has significant experience working in marketing for the hospitality and tourism industries. Amy Sherman. Lolly Spindler.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Martech Advisor

AUGUST 16, 2019

Marketers are living in the golden age of social media data and insights. Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. . It’s their top inbound marketing priority.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Zoominfo

DECEMBER 19, 2018

The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign. 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

NOVEMBER 24, 2016

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Vidyard

NOVEMBER 6, 2018

Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Stevens & Tate

APRIL 18, 2019

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. For instance, you could set up a social media page and that would be considered inbound marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Thought Leadership 40

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

MAY 14, 2019

Brand Marketing. Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outgrow

DECEMBER 3, 2020

The success stories and compelling campaigns that these agencies bring to the table will boost your content marketing results for sure! Flexsin is one of the largest content marketing agencies in Australia. It strives to serve digital marketing, content marketing, SEO, and social media.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Excelsior Research

JUNE 1, 2021

It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Key tactics include inbound marketing, social media engagement, optimization and more.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

nDash

FEBRUARY 17, 2019

There is also the Brand & Marketing track that includes sessions on content, brand, creativity, innovation to inspire your next marketing steps. Here are a few sessions you won’t want to miss: Is Social Media the New Fast Food? Can Content Media Catch-Up with Digital? Realigning ROI and Community.

Conference 94

Conference Planning Content Marketing Content 94

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

OCTOBER 5, 2021

Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JANUARY 30, 2014

From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Valasys

FEBRUARY 28, 2020

In an era of Inbound Marketing, where marketing techniques are massively relying on the intent data & other psychographic insights of the customers, brands need to understand the ways to build customer loyalty with content marketing: 1. Employ Storytelling : Buying is more of an implicit decision.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Webbiquity

MARCH 10, 2016

Please, don’t make it “our company group” though; focus the group on an intriguing topic within your industry, like inbound marketing or enterprise request management. Take a look at this post for more on harnessing social media to your advantage. Tell stories. Buyers have to be a bit more rational.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 100

Tactics B2B Marketing Planning B2B 100

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. pic.twitter.com/hTPf39pvYp.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

ClearVoice

FEBRUARY 16, 2020

UCLA Extension is a continuing education program that provides a curriculum approved by its parent school, UCLA, and currently offers a certificate in digital marketing. You’ll learn all about digital analytics, social media marketing, digital advertising and marketing strategy. DePaul University.

Course 101

Course Training Work Management Planning 101