Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. They capture the subtle yet significant impressions your brand leaves. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer.

Branding 108

Branding Brand Identity Aggregators Marketing Analytics Tools 108

BenchmarkONE

JANUARY 20, 2022

Instagram is poised to lose its top spot as the number one platform for brands. There’s also a ton of opportunity for virality through both branded and non-branded content. Influencers will be instrumental in helping you do this, particularly when it comes to targeting smaller audiences within each channel. Psst… hear that?

Social Media 73

Social Media Trends Media Viral Marketing 73

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. They are digitally savvy, spotting inauthentic endorsements and partnerships a mile away. trillion impressions. As the creator economy grows, today’s landscape resembles a dance floor. They aren’t loyal to brands.

Trends 75

Trends Advertising Agencies Paid Search Agency Top of Funnel 75

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. Given the success of the spot, it’s hard to argue that it didn’t work out for Aviation’s cause spectacularly. ” Given this cocktail of elements, it’s no surprise the Aviation spot took off.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Sprout Social

SEPTEMBER 21, 2023

This first impression can give you a sense of the influencers’ vibe, tone and areas of expertise. Chances are you probably feel confident in knowing how to spot fake influencers. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. What about TikTok and YouTube?

Media 91

Media Viral Marketing Case Studies Youtube 91

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. This is largely due to its viral capabilities and the visibility it offers. Not to mention, many marketers and advertisers are gravitating to TikTok due to its ability to increase a company’s chances of going viral.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

OCTOBER 25, 2022

Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry. Every now and then a viral hot take will try to force hashtagging into an early grave. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Sprout Social

MARCH 8, 2021

The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then. In addition to the boost in blog traffic, we also saw a bump in social impressions and several media opportunities emerge as well.

Content 128

Content Trends Social Media Eye-Tracking 128

Tomorrow People

NOVEMBER 6, 2020

This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Or there might be a new viral trend your competitors are all hopping on. Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Zoominfo

MARCH 14, 2018

Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. You’re competing against your customers’ friends and family and viral videos and cute puppies. If you’re not, allow us to introduce you. 2. Jay Baer is a New York Times best-selling author of five books.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

ClearVoice

AUGUST 9, 2021

According to a study noted by The Guardian, the campaign reportedly generated over 18 million impressions for Coke and grew their Facebook page by over 870%. Those of us that are avid writers spot grammatical flaws almost instantly. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Oktopost

SEPTEMBER 24, 2019

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. Practice Transparency. Conclusion.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Tomorrow People

OCTOBER 31, 2012

Think of the guy who sports the crazy hairstyle — you can spot his spiky red ‘do in any crowd. It might have been love at first sight, but you still need to make the right impression on your first date. Humour is the best way to make your content go viral. Is your website distinctive, with something new and useful to say?

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

Tomorrow People

OCTOBER 31, 2012

Think of the guy who sports the crazy hairstyle — you can spot his spiky red ‘do in any crowd. It might have been love at first sight, but you still need to make the right impression on your first date. Humour is the best way to make your content go viral. Is your website distinctive, with something new and useful to say?

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

KoMarketing Associates

JUNE 12, 2018

If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it? Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Vidyard

NOVEMBER 6, 2018

This memorable sales team uses fun and creative videos to leave a lasting impression. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral within the accounts, with key contacts sharing with others in their organization.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Sprout Social

JULY 12, 2019

You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. When it comes to a viral tearjerker video, nothing strikes more of a chord than the uplifting reunion. The situation is clear: you must create engaging video content on social media. Posted by Denny's on Monday, May 13, 2019.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Webbiquity

MAY 21, 2015

But—what if you had to answer on the spot? She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Plus, she went to grade school in a one-room schoolhouse , making her ascent all the more impressive (or perhaps that just explains it?). What if you had to respond immediately , or within just a few minutes?

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. The content and humans she shares about are always spot on, and she keeps me laughing! LinkedIn Trainer for individuals and businesses.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

seo.co

FEBRUARY 15, 2022

To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas. Now that people know how to spot clickbait, if you’re going to use it, make sure the content is worth reading.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

BenchmarkONE

JANUARY 5, 2022

With that in mind, we’ve compiled an easy-to-understand guide you can read through to ensure your live streams are always amazing and hit the right spot for your audience. And once something gains traction on Twitter, it can easily go viral and get you a lot more views and engagement than you expected. How Live Streaming Works.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Outbrain

NOVEMBER 13, 2021

One of the impressive aspects of the series is its visual design, which pops out and sticks with you, an indelible part of the show’s character and identity. Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Outbrain

NOVEMBER 13, 2021

One of the impressive aspects of the series is its visual design, which pops out and sticks with you, an indelible part of the show’s character and identity. Going Viral. Going viral is not necessarily something you can plan for or predict. Even Netflix may have been taken by surprise with the viral success of Squid Game.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26

Sprout Social

SEPTEMBER 20, 2018

Again, paid ads serve as yet another avenue for brands to make an impression on their target audiences. If you have a particular piece of content that converts well or enters into viral territory, it might be perfect material for an ad. Metrics such as clicks and followers earned are both good starting points to spot top content.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Marketing Insider Group

MAY 6, 2015

Impressive, no doubt, but Kintigh knows that clicks and visits only tell half the story – if that. We can celebrate our viral hits and 2m monthly visitors, but then we need to move into the mindset of how we can retain this audience and get them to come back next month. We just wrapped up our best month ever in March with 2.2

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Metadata

JULY 21, 2022

Read on to learn why paid social ads should be part of your comprehensive social media strategy — especially if you find the sweet spot of the ideal audience, channel, type of ad, and offer. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Because the two work better together.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're Already Viral. This is your memejacking sweet spot, since memes can start to feel old after everyone and their mother has hijacked it.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Adobe Experience Cloud Blog

JANUARY 11, 2016

Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral. With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot. Who could’ve foreseen that a white and gold, wait no…black and blue, dress would become viral?

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Moz

JUNE 23, 2020

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Content Standard

DECEMBER 11, 2015

So far, Two Bellmen has logged an impressive five million views on YouTube and bred a follow-up, Two Bellmen Two , now shooting on location at the JW Marquis Hotel Dubai. While not immediately apparent, the cute and quirky film is actually a video marketing spot from retailer WREN, which subsequently earned a big boost in Web traffic.

Mobile Advertising 40

Mobile Advertising Content Youtube Viral Marketing 40

Hubspot

FEBRUARY 27, 2017

February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. Developed by CP+B Miami , the spot is a follow-up to Letgo's launch campaign , which won a Bronze Lion at Cannes in 2015. We even included a particularly clever banner ad. 10 of the Best Ads from February. 1) Snuggle.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Banners 28

Vidyard

NOVEMBER 6, 2018

This memorable sales team uses fun and creative videos to leave a lasting impression. First, they went viral within the accounts, with key contacts sharing with others in their organization. We see video as an opportunity to virtually introduce ourselves and build a strong first impression early on.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65