[Hubspot, SERP] Are Google's Featured Snippets Eating Your Blog Traffic?
    The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Here's how much the raw traffic on those posts decreased.
    [Hubspot, SERP] A Quick-Start Guide to Paid Content Promotion
    How to work it: To benefit from native advertising’s traffic-boosting effect, select the content and the sites where you place it carefully. What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, No brand can exist in a vacuum.
    [Hubspot, SERP] How to Get More Targeted Leads (a B2B Playbook)
    There are literally hundreds of different channels you could be tapping for traffic, including SEO, guest posting, influencer marketing, co-marketing, and a variety of other earned, owned and paid media channels. . One of the most common mistakes marketers make is creating content for the sake of creating content, or targeting keywords for the sole purpose of increasing organic traffic. . . Drive targeted referral traffic. .
    [Hubspot, SERP] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    According to Hubspot , leads nurtured with targeted content produce a 20% increase in sales opportunities. . . A perfect example is Hubspot’s website grader since users interested in assessing site quality will likely want automation. Hubspot knows free users are more likely to try other products and eventually purchase their core product. . CISCO predicts that by 2020, 80% of all web traffic will be video. . .
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Hubspot, SERP] The New Type of Landing Page That Increased Our Contacts by 69%
    Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Our theory was that, because Google has much more high-quality and optimized content to crawl on the landing page, organic traffic will still flow to the page. Plus, if you can increase organic traffic significantly to the landing page, while also retaining the high conversion rates of the original landing page design -- jackpot. Welcome back.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Hubspot, SERP] What Happens When You Make Gated Content Free?
    question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. And so, we designed an experiment to answer the question: Will the combination of more organic traffic + smarter conversion assets on HTML pages lead to net better organic conversions? Organic Traffic.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Hubspot, SERP] 7 Reasons Why No One is Watching Your Video Content
    Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” But here’s the thing -- repurposing that Facebook video for other channels can help to drive both engagement and traffic. You did it. You finally produced and posted your first series of marketing videos.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Hubspot, SERP] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    All you need to do is enter your existing traffic, conversion rate, and average order value and then you can see how improvements to your conversion rate will impact your overall sales. I would recommend that people see what data they already have internally and see how they can use it to get traffic. . . . The work has been very effective and he his SERPS ranking has improved dramatically.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Hubspot, SERP] How to Get Started With Paid Search [Free Guide]
    Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. You can use paid search to maximize your coverage on the search engine's result page (SERP). So now we have that natural search ad, the paid one, and, if you scroll down the page, you'll find yet another organic search listing for HubSpot via SlideShare.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Hubspot, SERP] 9 Link Building Email Outreach Templates That Actually Work
    Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. And if you read the article, you'll notice it contains a link pointing back to our website here at HubSpot. Inbound links drive traffic to your website.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Hubspot, SERP] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Hubspot, SERP] The Beginner's Guide to Small Business Marketing Online
    Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. How do I get more traffic to my website? When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory.
    [Hubspot, SERP] 4 Smart Ways to Keep Up With Google in 2017
    1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. Video marketing is an engaging content format that can diversify traffic. This multi-channel strategy allows them to generate traffic from different sources.
    [Hubspot, SERP] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. The beauty of this model is that you can spend a lot more time optimizing your pillar content for conversions and your cluster content for traffic.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot, SERP] How Much Content Does Your Marketing Team Actually Need?
    There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). More content means more website traffic. If rising to the top of the SERPs is your most important objective, high-quality, less frequent content will be more beneficial. If increasing website traffic is your most important objective, a high-volume approach may be a smart move. Content mapping template from HubSpot.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot, SERP] How to Generate Leads From the Most Popular Pages on Your Website
    But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. So, how do you figure out which pages on your website get the most traffic? Which Pages Get the Most Traffic? Which pages get the most traffic will vary from website to website.
    [Hubspot, SERP] The Modern Nonprofit's Guide to SEO
    Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. A credit union may want to look into whether repositioning its credit card content and offers with more relevant keywords could bring in more qualified traffic.
    [Hubspot, SERP] 10 Stats That WIll Shape Your 2017 SEO Strategy
    According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. But even though most marketers recognize the value of search engine optimization for their businesses, the practice remains a struggle: for 65 percent of marketers, generating traffic and leads is the top-cited challenge.
    [Hubspot, SERP] Discover Where Your Competitors Are Beating You Online
    You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. These content types are key drivers in generating inbound traffic from your buyers. 8] HubSpot. [9]
    [Hubspot, SERP] 20 Online Marketing Tools That Boost Campaign Results
    SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. HubSpot Sidekick.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Hubspot, SERP] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. HubSpot Marketing customers: You can keep track of your conversions using the AdWords integration for HubSpot Ads.
    [Hubspot, SERP] How to Optimize Your Content for Google's Featured Snippet Box
    A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?
    [Hubspot, SERP] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.
    [Hubspot, SERP] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.
    [Hubspot, SERP] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The Anatomy of a Shareable, Linkable & Traffic-Friendly Post.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot, SERP] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. More traffic to these high-converting posts could result in more leads.
    [Hubspot, SERP] How To Get A Positive Return On Your Marketing Investment
    If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Hubspot, SERP] Why You Should Create More "Boring" Content
    Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content. I divided all the posts into various categories by length and checked their SERPs. I actually mapped out every single blog post I've published on a chart below to show how consistent, helpful content can build traffic over time.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot, SERP] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well. If it's a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)? As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish."
    [Hubspot, SERP] 48 Phenomenal SEO Guides, Tips & Tactics
    Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). ” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites.
    [Hubspot, SERP] 7 Ways to Speed Up Your Content Creation
    Successful content marketing teams don''t just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content''s written, it''ll work for you over time by accumulating traffic and generating leads. Use HubSpot''s blog topic generator to come up with topics quickly.).
    [Hubspot, SERP] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. If you include some of these terms within the body of your blog content you will start to attract more organic traffic based on these keywords.
    [Hubspot, SERP] 11 expectations to have from a great SEO proposal
    DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. So an analysis of competitor’s keywords, web traffic, and links should be present. HubSpot offer some sound advice. 54% of consumers find a website through natural search (source: Forrester ).
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot, SERP] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot, SERP] You???re Taking These Marketing Maxims Way Too Literally
    HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Hubspot, SERP] Is Author Rank Really Relevant?
    SERP results for the authorized will simply have a byline. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. Yes, clicks may fulfill some of your marketing goals: traffic, awareness, opt-ins, etc. But traffic also doesn’t matter as much as you think. Here ye, here ye.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Hubspot, SERP] What Is an Inbound Link? [FAQs]
    If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. Reason #2: Referral Traffic. but did you know that there are actually several different types of links you can have?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot, SERP] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs. I also feel that I could capture leads if we had steady blog traffic, but we don’t.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Hubspot, SERP] A Few Quick SEO Wins Your Google+ Page Needs
    This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot, SERP] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs).
    [Hubspot, SERP] How to Do Keyword Research: A Beginner's Guide
    So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". These are keyword phrases that you think are important to rank for in the SERPs (search engine results pages), because your target customer is probably performing searches for those terms.
    [Hubspot, SERP] 8 Excellent Reasons to Redesign Your Website
    Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices. If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. These days, your audience''s first impression of your business is based almost exclusively on your website.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Hubspot, SERP] The ABCs of Content Marketing: A Glossary of Terms
    Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Calls-to-action are a critical part of your content marketing, because they help convert all that site traffic you''re driving through content creation into actual contacts in your database.
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Hubspot, SERP] How to Breathe New Life Into Your Google Search Results With Rich Snippets
    They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. I''m the <span itemprop="title">Head of Prospect Marketing</span> at <span itemprop="affiliation">HubSpot</span>, an all-in-one marketing software company in Cambridge, MA.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot, SERP] The Top 8 Priorities for Any One-Man Marketing Team
    HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! In your sources report Identify which social networks are already sending you the most traffic, and then capitalize on them. When he showed it to me, beaming at how much traffic he got, I was really excited for him too.
    [Hubspot, SERP] Link-Building Best Practices for Targeting a UK Audience
    If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they'll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). Is your company based in the United Kingdom?
    [Hubspot, SERP] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. If you aren't using software like HubSpot's Email tool , which uses drop-down tag options to make it easy not to mess up your personalization tags, double check that your tags are constructed correctly, and be sure to set up default tags just in case you don't have the information you're personalizing with for any given contact.
    [Hubspot, SERP] 6 Tips for Creating Content That Spreads Naturally
    If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. organic traffic and Google referrals.
    [Hubspot, SERP] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads. There aren’t many guarantees in life, and even fewer in marketing.
    [Hubspot, SERP] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
    SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." This is how Google knows that you're a valuable resource -- the people that find your content perform actions that indicate they're really happy to have found you in the SERPs.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Hubspot, SERP] 20 Common Social Media Marketing Myths BUSTED
    Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. By "get found" I mean it's only good for driving traffic -- it doesn't address the next stage of the funnel, where you have to convert and nurture those leads into customers.
    [Hubspot, SERP] 87 More Vital Social Media Marketing Facts and Stats for 2012
    91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). YouTube use accounts for 10% of all traffic on the Internet. HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
    [Hubspot, SERP] 10 Genius Ideas That Changed Marketing Forever
    A blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs.
    [Hubspot, SERP] Lessons From the Best Marketers of the 2012 Inc. 5000
    HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This refers to the kinds of marketing activities that will bring more traffic to your website that you can convert into leads, typically with a strong focus on things like SEO, content creation, and social media marketing.
    [Hubspot, SERP] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”
    [Hubspot, SERP] Answers to Your Top 7 Questions About the State of SEO in 2012
    SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. And more targeted traffic means higher conversions! Google is using it to help surface content from great authors in the SERPs.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot, SERP] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! While Quora might not be the right network for your business as a major traffic driver considering the lower usage volume, it could be a great place to build your company's authority and thought leadership, generating much higher quality leads (albeit at a lower volume) in the long run. People expect different type of content on each social media network.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Hubspot, SERP] How to Breathe New Life Into Your Marketing With Visual Content
    Take a cue from companies like GE and even us here at HubSpot. And HubSpot? So no matter your organization, you can find a way to leverage Pinterest for your business -- just be sure to include links on all of your pins that lead back to a product or landing page of some sort so all of that Pinterest traffic can actually turn into leads and transactions on your website! Visual content is awesome.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Hubspot, SERP] A Simple Guide for Setting Up Your First Google AdWords Campaign
    So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Hubspot, SERP] 10 Free Tools Every Business Blogger Should Bookmark
    I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. As a business blogger , most of the tools you need to do your job live right up there in your noggin.
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Hubspot, SERP] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. You bet your buttons it would be -- which is why we at HubSpot partnered with HootSuite to make that possible. Gather round, inbound marketers. I have a story for you. Actually, I have like 5 stories for you.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Hubspot, SERP] 6 SEO Tools to Analyze Your Site Like Google Does
    You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. On this page, for example, we would know that our meta description needs to be fixed so the correct information is being pulled into the SERPs, but the rest of our meta data is a-okay.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot, SERP] How B2B Marketers Can Succeed on the 6 Big Social Networks
    Use this to drive traffic back to your blog from LinkedIn! At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. 4) Drive traffic to your website. Let's use HubSpot as a case study.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Hubspot, SERP] How to Track, Analyze, and Improve Your SEO Strategy
    Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. Monitor what percentage of your website traffic comes from organic search every day, week, and month.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot, SERP] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Connect with HubSpot
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Hubspot, SERP] Your Topmost Misguided Myths About PPC. BUSTED
    The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. Myth #2: Traffic and Leads Must Be Dependent on PPC. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Hubspot, SERP] Deconstructing the Qualities of High Quality SEO Links
    As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. And so we don't offend anyone, we'll use HubSpot as an example. The HubSpot blog has a high mozRank , so links coming from the site are high authority inbound links.
    [Hubspot, SERP] Best Cool SEO Tools of 2011
    2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science.
    [Hubspot, SERP] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. In solid thought though slightly broken English, Himanshu Sharma details the three most important dimensions and ten most critical metrics to track within Google Analytics for SEO purposes, concluding that “These are the only 10 metrics you need to quickly and accurately track the performance of any traffic source or dimension.”
    [Hubspot, SERP] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Traffic - The visitors to your site. Traffic Rank - The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa. Connect with HubSpot
    [Hubspot, SERP] 7 Sure-Fire Signs Your SEO Sucks
    Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot
    [Hubspot, SERP] 7 Silly Google+ Business Page Mistakes to Fix NOW
    If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Recommended links can be found on the 'About' section of a Google+ business page, and it allows you to drive traffic to your website and generate leads from landing pages. Connect with HubSpot
    [Hubspot, SERP] 4 Critical Ways Google+ Is Changing Search
    Google+ photos and bylines are beginning to appear next to content in search results, and searchers who click through via the photo or byline are sent to a SERP that delivers only content authored by the owner of that Google+ account that's related to the original search query. This brings more traffic to your Google+ profile, expanding your reach and getting more eyes on your content. Connect with HubSpot
    [Hubspot, SERP] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Their social media traffic ranged from 4% to 9% of total traffic. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No.
    [Hubspot, SERP] 11 Ways to Totally Screw Up Your Inbound Marketing
    If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Connect with HubSpot
    [Hubspot, SERP] Everything Marketers Need to Know About Google's Panda Updates
    Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. If a user enters HubSpot, for example, they then see the homepage followed by six links to pages on HubSpot.com that predict what the user might want to see. Connect with HubSpot
    [Hubspot, SERP] The Ultimate Guide for Mastering Long Tail Search
    When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. According to SEOmoz , long tail search comprises 70% of search traffic. Analyze how useful the long tail traffic is.
    [Hubspot, SERP] Confessions of a Content Marketer
    Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Inbound marketing takes that content and figures out how to convert the traffic it attracts into leads with killer calls-to-action and well optimized landing pages tailored to every piece of content. Connect with HubSpot
    [Hubspot, SERP] 7 SEO Twitter Tips to Rank Better in Search
    Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. While it’s true that your URL doesn’t actually pass on any SEO authority due to Twitter’s use of the “nofollow” tag, it’s still an important tool for directing the traffic your Twitter profile gets back to your site. Connect with HubSpot
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Hubspot, SERP] 6 Steps to Creating a Successful SEO Strategy
    Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search. Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity. It's about time your business started taking advantage of SEO to increase organic traffic. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot, SERP] 5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
    Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far. SERP Placement: Is traffic from the top slot the most valuable? You can use targeted PPC campaigns to enhance the traffic on keyword-relevant pages.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Hubspot, SERP] 5 Ways Inbound Marketing Drives B2B Ecommerce
    To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Drives more qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.” ” More clicks equals more traffic for your keywords and long-tail keywords. Connect with HubSpot
    [Hubspot, SERP] Links Shared on Facebook Lead to Higher Search Rankings
    Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). There has been plenty of debate about how influential traffic and links from social networks are in Google’s algorithm. From HubSpot's 101 Marketing Charts Report ).
    [Hubspot, SERP] Google Changes Algorithm to Punish Content Farms
    At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. This change is likely a direct shot to Demand Media, a company that recently went public and generates much of its revenue from traffic generated by low-quality articles written simply to target new keyword searches. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot, SERP] 3 Meta Description Mistakes You Might Be Making
    Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site. It has been measured that over a third of the traffic goes to the first search result and that traffic continues to decrease significantly as your place on the results page decreases. Connect with HubSpot
    [Hubspot, SERP] Keyword Strategies for eCommerce Search Engine Optimization
    Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Drives extremely qualified traffic to specific pages. Remember, it’s not just how much traffic you can get to your website – it’s what actions they take. Added together, all of the long-tail keywords your website ranks for can drive in large amounts of qualified traffic.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Hubspot, SERP] SEO Is Evolving: What Should Your Business Do Now?
    Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. This credibility leads to more traffic, more leads, and, most importantly, a better bottom line. Just like the inclusion of real-time results, it is now more difficult for organic listings to maintain prime spots on the SERPs. Submit your site now for optimization by HubSpot Experts! (2
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Hubspot, SERP] Inbound Marketing & Marketing Automation
    I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But there are also integrated tool suites, like Hubspot and Raven.