Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Find your country's and language's HTML meta tag here.

SEO 97

SEO Marketing Websites Optimization Domain 97

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 12, 2014

The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. But if you''re not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. How to Write Great Meta Descriptions.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. In just one search result, you can powerfully communicate your entire marketing pitch -- giving searchers every reason they need to click through to your site instead of a competitor sitting alongside you in the SERPs.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Step 2: Identify Your Landing Pages. This is how A/B (and C and D) testing works.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. It seems like just about everyone is rushing around this time of year. including search marketers ! Luckily, this is an easy fix!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. But don't discount the tremendous SEO value in Google+. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

FEBRUARY 25, 2014

If you haven''t optimized these sections of your site in the past, you have some work to do -- but make your life easier by starting on the pages that get the most traffic. Titles are shown in the browser tab and search results, and have a direct impact on searcher clickthrough rates (CTRs) and search rankings.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

DECEMBER 17, 2013

The more unique ways you can address a subject matter, the more likely it is you''ll bring in some highly targeted search traffic -- and increase the overall value of your site in the process. Most topics are pretty multi-faceted, and the questions people have will run the gamut. 3) Optimize your blog posts for topics. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. What Is Organic Traffic? What Is Direct Traffic? And that's just to name a few.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. times the amount of traffic as businesses that produced zero to four posts per month. To convert the traffic, make sure your website is inbound ready.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Which keywords are giving you the biggest gains in traffic and leads? 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I divided all the posts into various categories by length and checked their SERPs. That traffic is consistent over time and creates a base of visitors that you can rely on. Now Over to You.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

of total website traffic comes from organic search. ( Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. Voice Search Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 11, 2014

What if they kept on delivering traffic, conversions, and revenue? There are four reasons for this: Evergreen content gives you consistent traffic for a long time. Long-term traffic gives you long-term ROI. If you update your content frequently, the algorithm will favor your content in the SERPs. This really works.

ROI 28

ROI SERP Content CMS Development 28

Hubspot

APRIL 24, 2015

Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization) ? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Style Guide Alignment. Search Engine and Conversion Optimization.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Brandpoint

JUNE 24, 2021

A CRM tool such as Salesforce, Hubspot or Dynamics 365 is usually used in a sales setting to record the progress of an interaction with an individual lead as it moves through the funnel. According to HubSpot , CRO is “the process of creating an experience for your website visitors that’ll convert them into customers.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 13, 2013

In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) How are you measuring the success of your efforts on Instagram?

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. Remember, marketers: Haste makes waste! Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink, too. Best, Jack.

Link Building 75

Link Building Outreach Template Ad Building 75

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

FEBRUARY 25, 2016

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change?

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28