Marketing Insider Group

JULY 14, 2020

However, they have ramped up the release of educational content in the form of guides and webinars. For instance, HubSpot made their conversational marketing tool for free. The objective was to use automated conversations to qualify leads and help direct people to the sales team that are expressly interested in RapidMiner’s solution.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Televerde

MAY 30, 2022

Lead generation can be broken down into four categories: magnets, capturing, segmentation, and qualification. Unique content is one of the main drivers of traffic to a website. Limited time discounts and free trials can be powerful incentives that turn leads into customers. What Is Lead Generation? Image Source .

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Frictionless Lead Capture. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Keep form fields minimal and focus on capturing essential information. Mobile-First Design.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

MARCH 12, 2019

So this leaves you with three broad options: Bring in more valuable and relevant traffic. Optimize your lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. HubSpot Marketing.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Use this to your business’ benefits to help generate leads.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. Create lead capture content. For marketers, generating leads is the top priority. You can also try creating webinars.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

NetLine

DECEMBER 18, 2023

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. This is where lead magnets come in. Social Media.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. When using platforms like HubSpot, you can pull in nearly every property as a personalization token within your email. Landing Pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. This is where lead magnets come in. Social Media.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Circle Studio

NOVEMBER 8, 2018

While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Strategic-IC

DECEMBER 4, 2017

Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Trialta is a Gold HubSpot Partner Agency based in Germany. Related: 4.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Top level traffic, before and after.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Optinmonster

FEBRUARY 27, 2024

With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Optimize your content based on the findings to drive more traffic to your site. Constant Contact offers extensive online training, a huge resource library, and even webinars.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Optinmonster

MARCH 16, 2020

Lead Magnet Type. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader. Webinar Attendance. The email service providers we recommend are: Constant Contact.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Optinmonster

APRIL 22, 2024

With content marketing, you can improve brand awareness, generate high-quality leads, and make sales. Without good content, building trust and getting traffic to your website is really tough. So what is quality content, and how do you generate more leads with it? You can’t generate leads without traffic.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Single Grain

APRIL 1, 2020

There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Lack of an effective lead nurturing strategy. And when your lead-generation efficiency slows down, your sales take a hit. Here’s your step-by-step plan: Step 1.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Click the book images to be hyperlinked to Amazon.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Optinmonster

APRIL 27, 2023

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common? Then the business can send email marketing campaigns over time to nurture leads.

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Lead Capture Tools.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Hubspot

NOVEMBER 29, 2010

A landing page is a website page that allows you to capture a visitor's information through a lead form. Too many companies send their advertising, email, or social media traffic to their homepage. You've brought your targeted traffic to a page where they can take your desired action. Connect with HubSpot :

Landing Pages 28

Landing Pages Ad Exchange Adwords Conversion Rate 28

Hubspot

OCTOBER 19, 2011

Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. Connect with HubSpot : Don't worry though!

Landing Pages 28

Landing Pages Privacy Policies Privacy Lead Capture 28

Hubspot

DECEMBER 22, 2011

A/B testing may sound too technical to many marketers -- something you'd want to push off to your web designer or developer -- but by using modern tools like the ones HubSpot offers , even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis. Connect with HubSpot : Page Layout.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Hubspot

APRIL 27, 2012

First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.),

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Optinmonster

JANUARY 14, 2024

SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

NOVEMBER 2, 2011

Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. The title is a blog post's most effective tool for generating initial traffic to the post.

Landing Pages 28

Landing Pages Inbound Marketing Webinar Metrics Click Rate 28

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. So where do leads come from?

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 12, 2011

The way to generate leads from your website is by convincing your site visitors to complete a lead-capture form, and the best places to put these forms are on dedicated landing pages that promote a specific offer. These offers can be for various things -- webinars, ebooks, whitepapers, free trials, etc. Blog about it.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

AUGUST 22, 2012

Because the design no longer captures your visitors' attention. On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. ebooks vs. webinars) or certain subject matters. 4) Update CTAs on High-Trafficked Blog Posts & Web Pages.

Optimization 28

Optimization Conversion Marketing Websites Landing Pages 28

Hubspot

JANUARY 26, 2011

On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. ” These offers should be clearly visible on pages of your website to generate leads for email marketing purposes. Connect with HubSpot :

eCommerce 28

eCommerce Marketing Websites Conversion Webinar Metrics 28

Hubspot

APRIL 11, 2012

You'll notice some content asset types appear in more than one stage of the buying cycle -- webinars, for example. A webinar from the 'awareness' stage of the buying cycle would be educational about a general subject matter, while a webinar from the 'evaluation' stage would be centered around your specific solution.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28