SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Ledger Bennett

MARCH 25, 2020

When users search a specific keyword (or group of keywords) related to your business, your site is more likely to be one of the first they see in Google search results. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Marketing Insider Group

MARCH 7, 2021

Here I have listed some of my favorite content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using, which keywords you should be using, and which topics are resonating for your audience around those keywords. Analytics, Keyword Discovery & SEO.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Hubspot

SEPTEMBER 24, 2013

But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MARCH 29, 2013

Share educational content with relevant LinkedIn Groups. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. We did this with the long-tail keyword phrase, " how to retweet."

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

JANUARY 26, 2017

In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. 2) Evolve your keyword targeting strategy. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 23, 2011

Create content around keywords people are searching for. The warning is, content should be topic-driven, not keyword-driven. That being said, you absolutely should perform keyword research when determining topics and writing content. All that keyword research should be applied beyond topic generation.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 3, 2022

Search ranking: This metric tells you where specific pages land in the search results for important keywords. Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. Search for Keyword Gaps and Fill Them .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. For checking which ones do well on YouTube search, you need to first figure out the most popular keywords. For this, you can use Long Tail Pro or Keywordtool.io. Guest post by Mitt Ray.

Youtube 237

Youtube Video Marketing Generation Budget Programs 237

Hubspot

JULY 29, 2010

Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

DECEMBER 12, 2011

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 21, 2020

Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Set your blog URL structure to include the keyword or category name along with the article title. Image source: HubSpot.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Unless you're just getting started, hopefully you've already conducted some initial keyword research to inform your SEO strategy. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Connect with HubSpot :

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

FEBRUARY 17, 2011

In other words there is more to social media than Facebook and Twitter and LinkedIn. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. What keywords are prominent within your onsite content? Take PPC, for instance.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! tons of cool stuff! EST or 2 p.m.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Other than ones run by Indium or HubSpot!)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 10, 2011

This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards. Those who constantly include links in their comments hope to generate more inbound links in an effort to rank higher in search engines for specific keywords.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

SmartBug Media

JULY 6, 2020

Optimizing your website for search engines ensures its visibility when a user types in a keyword or phrase related to your manufacturing business. Once you’ve identified keyword opportunities, optimize your webpages (including image alt tags), blog posts, and content offers to include those keywords. Start Generating Leads.

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Marketing Insider Group

APRIL 27, 2015

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Signing up offers unlimited reporting on all your links, keywords and competitors.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Valasys

AUGUST 6, 2019

Focus on the Long-tail keywords: According to a study published by Apruve.com, more than 70% of all the search traffic originates from long-tail-keywords & audiences who use long-tail-keywords to research often have a greater buying intent.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

FEBRUARY 7, 2013

on a Sunday to hear you talk about long tail keyword research techniques , know what I mean? Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. I mean, no matter how awesome your webinar, people aren't too keen on waking up at 7 a.m.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. What keywords are prominent within your onsite content? SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. What keywords are prominent within your onsite content? SEO’s popularity is on the rise, meaning that the search volume for your target keywords is going up.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. Facebook , LinkedIn and. When titling your webinar landing page, do some SEO research to see which keywords you want to rank for. Use that same title for subsequent blog posts and SlideShares, and you'll end up with a slew of assets to back up that keyword ranking.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

The Lead Agency

MARCH 27, 2018

LinkedIn continues to dominate the Australian business-to-business marketing space as the leading B2B social platform. Using simple URLs, keywords and videos and images are all steps that can make a huge difference to your search ranking. According to Hubspot, personalised content performs 42 % better than non-personalised content.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

SnapApp

FEBRUARY 5, 2019

According to Nicolas Straut: “By targeting and ranking for less-competitive, long-tail keywords, we’ve drawn high-intent customers to our site and converted them with both quizzes and CTAs within highly-informative content.”. Use A/B Testing to Optimize Your Landing Pages. Use Technology to Score Leads Automatically.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

seo.co

JANUARY 3, 2021

Take HubSpot, for example. Proper keyword research. While the days of keyword stuffing are behind us, SEO is still very much rooted in keywords. Best practices involve the use of long-tail, semantic friendly keywords that can be used naturally within your content. Content creation.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. You may be interacting with a potential lead for months over email, LinkedIn, Twitter, and phone calls before they ever reach out to actual schedule a demo or get in touch.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. Source: HubSpot , The 2011 State of Inbound Marketing). An industrial blog will help to establish you/your company’s expertise with free content.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Valasys

DECEMBER 6, 2019

According to HubSpot, 61% of the marketers say generating traffic & leads is their top challenge. Protip: Marketers looking to make the best of Quora lead generation should try using Quora for addressing the long tail, conversational & how-to-queries. Learn more: How to Generate More MQLs from B2B SEO Program.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Hubspot

NOVEMBER 10, 2015

I went to Google Keyword Planner and started looking up some statistics. W e use HubSpot , which makes adding must-have features like this super easy. Step 2) Do Keyword Research. Keyword research is done to discover how your target personas are doing their research online. How to Do Keyword Research.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28