Square 2 Marketing

MAY 3, 2021

If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon. A lot has been written about marketing operations , sales operations and even the newest child in the ops family, revenue operations. You need to know what tools hook up to other tools and technology.

Paid Search Agency 96

Paid Search Agency Automation Tools Generation 96

Vision Edge Marketing

SEPTEMBER 26, 2017

Marketing Operations (Marketing Ops) is a well-established function. Before we can answer what is different about the Marketing Ops of the BIC, we must first define the term Marketing Ops. The purpose of the function is to facilitate the running of Marketing and serve as the hub for operational excellence.

Resource Management 152

Resource Management Planning Enterprise Management Budget Programs 152

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Marketing ops shouldn’t perform procurement. Or is it just something sales should worry about? Let me know: kdavis@thirddoormedia.com. Editorial Director. The reasons?

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Lake One

JUNE 7, 2022

With the introduction of Operations Hub, HubSpot has opened up a whole new world of solutions to previously unsolvable problems within their application. If you weren’t already aware, Operations Hub is HubSpot’s newest addition to their “Suite of Hubs.” This simply wasn’t possible before without Ops Hub.

Hubspot 52

Hubspot API Marketing Automation Services Curation 52

Martech

NOVEMBER 11, 2021

Here are some helpful ways marketing ops can prove the value of their webinars to sales teams and their organizations as a whole. It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

SmartBug Media

APRIL 23, 2024

Social Media Photo Ops Forget the standard backdrop—think outside the box and create interactive installations that encourage attendees to capture and share photos on social media. Live Polling and Data Visualization Become a data-driven hub with live audience response systems.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

AUGUST 5, 2021

Rowe Price found that the best way to set up the flow of their data was through a hub-and-spoke system, according to Frank Hong, Software Group Manager at the investment management company. The post What comes first, strategy or ops?: We had a lot of point-to-point integration between the systems. Dan Price , CEO, Gravity Payments.

Digital Asset Management 111

Digital Asset Management Enterprise Management Work Management Marketing Management 111

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Hubspot

SEPTEMBER 6, 2023

Having access to HubSpot and Sales Hub gave us the automation, visibility, and features we needed to focus on improving the way we were approaching and doing things. Sales Ops also held daily stand-ups with the team to review the implementation process and discuss any challenges that were popping up. Sales Hub changed that.

Effectiveness 79

Effectiveness Enterprise Management Peer-to-peer Work Management 79

LeanData

JULY 13, 2020

Here’s how you can implement revenue operations (Rev Ops) at your company and start reaping rewards. #1: Each division should be brought together to create one Rev Ops team. Next, implement processes to ensure collaboration between your Rev Ops divisions, including sales, marketing, and customer service. 1: People. 2: Processes.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

NOVEMBER 16, 2021

While HubSpot’s Ops Hub acts as a centralized repository for our various data sources, Zoominfo ensures that aggregated data is accurate and usable. As a HubSpot partner, we see a growing focus on cross-platform integration and really understanding data as it pertains to each individual client’s needs.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

Martech

AUGUST 12, 2021

Interestingly, this parallels similar epiphanies around customer data : if you want to leverage it, you need to wrangle internal processes and create a central management hub somewhere.). Like so many things in martech, your data science and data ops teams become your friend here.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

LeanData

OCTOBER 11, 2017

Why Ops-Stars? LeanData created Ops-Stars to fill an underserved niche. We launched Ops-Stars in 2016 because of a remarkable trend throughout the industry — The Rise of Operations. Traditionally, Ops has been a support role. Ops has stepped out of the shadows. Now, Ops-Stars is back on Nov. Good question.

Peer-to-peer 45

Peer-to-peer Planning Paid Search Agency Marketing Management 45

LeanData

OCTOBER 11, 2017

Why Ops-Stars? LeanData created Ops-Stars to fill an underserved niche. We launched Ops-Stars in 2016 because of a remarkable trend throughout the industry — The Rise of Operations. Traditionally, Ops has been a support role. Ops has stepped out of the shadows. Now, Ops-Stars is back on Nov. Good question.

Peer-to-peer 40

Peer-to-peer Planning Paid Search Agency Marketing Management 40

SmartBug Media

FEBRUARY 7, 2022

This automation is available only to HubSpot’s Enterprise customers with Ops Hub. Often we are trying to get data into HubSpot, but we shouldn’t forget that we can use HubSpot to push data into outside applications as well. Use Custom Code to Trigger Actions.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Lattice

DECEMBER 1, 2015

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# Little did they know, the model was well beyond their pay grade. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

LeanData

JUNE 22, 2016

When you have a data-driven approach, you need a central hub of information. This is definitely something that’s becoming more and more important,” said Peter Kazanjy , the founder of the sales ops community, Modern Sales Pros. “If A sales rep can say that they reached out to this person or made a touch on that account. It’s binary.

Ideal Customer Profiles 40

Ideal Customer Profiles CRM Verticals Paid Search Agency 40

LeanData

JUNE 22, 2016

When you have a data-driven approach, you need a central hub of information. This is definitely something that’s becoming more and more important,” said Peter Kazanjy , the founder of the sales ops community, Modern Sales Pros. “If A sales rep can say that they reached out to this person or made a touch on that account. It’s binary.

Ideal Customer Profiles 40

Ideal Customer Profiles CRM Verticals Paid Search Agency 40

LeanData

JUNE 22, 2016

When you have a data-driven approach, you need a central hub of information. This is definitely something that’s becoming more and more important,” said Peter Kazanjy , the founder of the sales ops community, Modern Sales Pros. “If A sales rep can say that they reached out to this person or made a touch on that account. It’s binary.

Ideal Customer Profiles 40

Ideal Customer Profiles CRM Verticals Paid Search Agency 40

LeanData

JUNE 22, 2016

When you have a data-driven approach, you need a central hub of information. This is definitely something that’s becoming more and more important,” said Peter Kazanjy , the founder of the sales ops community, Modern Sales Pros. “If A sales rep can say that they reached out to this person or made a touch on that account. It’s binary.

Ideal Customer Profiles 40

Ideal Customer Profiles CRM Verticals Paid Search Agency 40

Content Standard

JANUARY 18, 2019

This can include industry and business publications, op-eds, or writing on a company blog. In addition to showcasing their voices through blogs and digital content hubs, innovative brand leaders are also extending their reach to other mediums including print and live events. Remember, thought leadership is marketing.

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

LeanData

JUNE 17, 2016

That’s why sales ops plays a role — arguably the key role — in designing a data-driven process where the goals of the team and the company are aligned. But it’s why sales ops pros spend a considerable amount of time thinking about finding that best way to structure territories for their company. So, how do you do that?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

LeanData

JUNE 17, 2016

That’s why sales ops plays a role — arguably the key role — in designing a data-driven process where the goals of the team and the company are aligned. But it’s why sales ops pros spend a considerable amount of time thinking about finding that best way to structure territories for their company. So, how do you do that?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

LeanData

JUNE 17, 2016

That’s why sales ops plays a role — arguably the key role — in designing a data-driven process where the goals of the team and the company are aligned. But it’s why sales ops pros spend a considerable amount of time thinking about finding that best way to structure territories for their company. So, how do you do that?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

LeanData

JUNE 17, 2016

That’s why sales ops plays a role — arguably the key role — in designing a data-driven process where the goals of the team and the company are aligned. But it’s why sales ops pros spend a considerable amount of time thinking about finding that best way to structure territories for their company. So, how do you do that?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

LeanData

JUNE 17, 2016

That’s why sales ops plays a role — arguably the key role — in designing a data-driven process where the goals of the team and the company are aligned. But it’s why sales ops pros spend a considerable amount of time thinking about finding that best way to structure territories for their company. So, how do you do that?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Ranking 40

Hubspot

JANUARY 9, 2020

Whenever any marketer on their team is let down by their software — be they an email marketer struggling to segment a list, or a marketing analyst trying in vain to generate a report — the ops leader feels their pain. And with the newly revamped Marketing Hub Enterprise, it does. Marketing Hub Enterprise: Always Easy.

Software 72

Software Marketing AI Paid Search Agency Marketing & Strategy 72

Content Standard

AUGUST 6, 2018

” It’s hard to imagine that all the executives and founders bylining op-eds and blog posts have the time, never mind the writing talent, to deliver that much content. On an owned channel, like an on-domain content hub, expert content will build the brand’s authority regardless of who authors it.

Marketing & Strategy 67

Marketing & Strategy Content Ethics Work Management 67

Outgrow

SEPTEMBER 23, 2022

And then one of the things you almost always find right, this is the current stage of data ops, is yes, it turns out the data is here and it’s available, and it’s in our warehouse, but the definitions are not quite perfectly aligned. And so they kind of almost become like a hub.” And this field combines things this way.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Content4Demand

NOVEMBER 10, 2020

For example, your direct mailer could include a CTA encouraging the buyer to schedule a meeting or a demo, and you provide a QR code the buyer can take a picture of with their phone that takes them to personalized hub you can track. Don’t forget to track the package so you know when they’ve received it and you can reach out to follow up.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

SnapApp

JULY 29, 2016

Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech landscape graphics. Impeding her progress by continually taunting “Look at how many there are!” and “Come this way!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Advertising Agencies 48

Parse.ly

JULY 21, 2022

Lattice shares HR and people management templates on their website, hoping to appear in Google search results and attract people ops managers searching for resources. 15Five ’s podcast HR Superstars serves as a hub for HR professionals to learn how other companies manage their employees and navigate trends in work culture.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Terminus

DECEMBER 13, 2019

Then, we could target the decision makers at those accounts with relevant, personalized ads which helped us double our clickthrough rate and get more demos.” – EASTON KOWALSKI | Marketing Ops Lead. With our VisitorID feature, they also gained valuable insight into both anonymous and known web.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Leadspace

FEBRUARY 19, 2018

Related: Marketing Ops: How to Prepare for an Email Nurturing Campaign. Quora is a user-based site that can act as a hub for B2B brands to find out what users think of their business, answer relevant questions, and plug relevant content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Content Standard

SEPTEMBER 14, 2018

Today, native ad opportunities and brandless (or brand-lite) content hubs are numerous, but so are the numbers of confused or skeptical viewers. As more brands downplayed the obvious, interruptive formatting of advertising, they perhaps overestimated the marketing literacy of their average audience member.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73