Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. Content Marketing. Content is a vital component of every digital marketing strategy. Content is a vital component of every digital marketing strategy. And every business wants more revenue to grow and expand. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. It’s one of the oldest debates in lead generation: quantity vs. quality. Meta saw 16.6%

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. Deal with the loss of third-party cookies. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Oktopost

FEBRUARY 19, 2024

With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Brandpoint

JUNE 6, 2023

as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days.” How did you get started in social media management, and what led you to Liquid I.V.? back in 2017.

Social Media 118

Social Media Media Work Management Communities 118

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. How has it been for you? More robust lead management with leads object updates.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

SocialPilot

FEBRUARY 6, 2024

It’s more than randomly picking any individual with a big follower count. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. What is an Influencer Marketing Strategy?

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started.

Linkedin 113

Linkedin Paid Content Tips B2B Thought Leadership 113

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС). Customer lifetime value (LTV).

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

SocialPilot

DECEMBER 6, 2023

But would it still be interesting if it brought you close to content or profiles opposite your interests? Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. But how do social media algorithms work? Absolutely no!

Social Media 82

Social Media Paid Content Media Lead Ranking 82

Optinmonster

DECEMBER 28, 2023

Here’s how the data looks for people who prefer social media: About 27% of people visit social media right when they wake up. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. Let’s get started! There are about 4.95 billion active social media users. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Post content and engage regularly. Let’s get started!

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

SocialPilot

FEBRUARY 6, 2024

It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure. Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Personalized customer experience: With ABM, companies can create tailored content that resonates with the specific needs of each account, leading to stronger relationships with customers.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Free tools with paid versions make it easier to scale at reduced risk by allowing you to test how well they integrate with your tech stack. Best Free Social Media Analytics Tools in 2022. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Stevens & Tate

MARCH 31, 2024

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. In this update lies an effort to minimize the presence of “unhelpful” content in search results. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59