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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. What Is an SEO Copywriter?

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success.

SEO 161
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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google.

Analysis 255
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Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology. God bless Rosa, Eileen, and Madeline! Like this post?

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. But how exactly does fresh content impact your SEO ? Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel.

SEO 235
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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Here’s a nine-step guide to help sustain and build upon your SEO progress and past success.

SEO 245