Expert insights. Personalized for you.
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work. MORE
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. MORE
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content. MORE
It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google wants to provide its users with the best possible search results and Google understands that in order to do so, it should share what it is looking for with website owners. MORE
How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + Best Practices for 301 Redirects With SEO. They can also make or break your search engine optimization (SEO) strategy. How Do 301 Redirects Affect SEO? So how do 301 redirects affect SEO? MORE
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics. MORE
Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. MORE
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. It does understand synonyms, is a thesaurus, and can make leaps in logic; however, Google cares more about speed than cleverness. MORE
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. The post Are Nofollow Links A Google Ranking Factor? But is it a ranking factor? appeared first on Search Engine Journal. MORE
Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. And How Exactly Do They Help with SEO? Linking out externally helps show Google that you’re different and better. No one besides Google knows. MORE
Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals. MORE
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years. MORE
No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. Google has something like it, called the Campaign URL Builder that you can link to your Custom Campaigns in Google Analytics. MORE
As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR. MORE
Google ranking factors. Just as trends in web design change and evolve over time, so do SEO best practices. Google is constantly evaluating which factors indicate a high-quality website for their users. Keyword best practices have changed, but they remain an important SEO factor. MORE
First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. We are talking about 21 smart Google SEO tips for 2021. This is so old-school SEO. MORE
The best SEO tactics are genuine efforts to create value. However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Avoid the following black hat SEO tactics at all costs. MORE
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. What’s In Your SEO Toolbox? MORE
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years. MORE
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms. MORE
If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. But what happened to PageRank? What is Google PageRank? The PageRank Toolbar. MORE
Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. On-Page SEO vs Off-Page SEO. Local SEO. MORE
Did you think PageRank was dead? PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. If so, you were wrong. MORE
Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. Here are the topics we’ll cover: What has Google been saying about E-A-T? What has Google been saying about E-A-T? MORE
A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. MORE
A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. Fortunately, Google has a tool that can help you – the Disavow Links tool. Negative SEO. MORE
One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin. MORE
I know that every month you bounce between the "SEO is dead" posts and the "SEO is changing forever" posts. This time, SEO really is changing in a fundamental way, because the Panda update has changed, and is continuing to change the search ranking algorithm in the biggest way since PageRank. If you want to see how machine learning is turning SEO on its ear, check out my latest post on Search Engine Guide, " Google's Panda ranking algorithm changes SEO forever.". MORE
Follow these tried and true link building strategies for improving your SEO rankings , part of our series of 101 methods for improving your SEO. Note: We specialize in white label SEO and white label link building. In these cases, use Google’s Disavow tool. MORE
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly. MORE
Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. Google’s Data Highlighter. Everyone wants high PageRank links coming in from out there — even in 2017. MORE
Therefore, your SEO goals and strategies need to evolve as well, from improving your UX to optimizing for voice searches. Read on to learn the SEO priorities you should focus on in 2021 and beyond. Search intent should be the bedrock of your SEO strategy. MORE
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye. MORE
If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want. MORE
While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Check for indexation by Google. MORE
Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. MORE
Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. 6 Underrated Content Marketing Assets for B2B SEO. MORE
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links. MORE
Posted by Cyrus-Shepard Links matter for SEO. Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. Topic-sensitive PageRank. MORE
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. PageRank. MORE
Halloween has become the IT holiday for SEOs. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). FRIGHT: Negative SEO for Ransom. Should that be nоt enough, we will dо nеgаtivе SEO аgаinst you wеbsidе. Negаtivе SEO is hаrd tо detесt (until it is to lаtе) and imроssible to mitigate.Gооglе will just drоp your wеbsite into SEO оbliviоn. Google released the real-time Penguin 4.0 Google Alerts. MORE
SEMrush
JUNE 17, 2020
Did you think PageRank was dead? PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. If so, you were wrong.
Hubspot
JUNE 9, 2021
If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. But what happened to PageRank? What is Google PageRank? The PageRank Toolbar.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
APRIL 14, 2015
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. It seems to me that Google’s tired of our draft work.
Moz
FEBRUARY 6, 2020
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links.
Search Engine Journal
JANUARY 9, 2022
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. The post Are Nofollow Links A Google Ranking Factor? But is it a ranking factor? appeared first on Search Engine Journal.
Biznology
DECEMBER 9, 2014
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.
Biznology
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. It does understand synonyms, is a thesaurus, and can make leaps in logic; however, Google cares more about speed than cleverness.
Marketing Insider Group
SEPTEMBER 7, 2021
Google ranking factors. Just as trends in web design change and evolve over time, so do SEO best practices. Google is constantly evaluating which factors indicate a high-quality website for their users. Keyword best practices have changed, but they remain an important SEO factor.
Biznology
JULY 14, 2011
I know that every month you bounce between the "SEO is dead" posts and the "SEO is changing forever" posts. This time, SEO really is changing in a fundamental way, because the Panda update has changed, and is continuing to change the search ranking algorithm in the biggest way since PageRank. If you want to see how machine learning is turning SEO on its ear, check out my latest post on Search Engine Guide, " Google's Panda ranking algorithm changes SEO forever.".
Biznology
MARCH 21, 2013
It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google wants to provide its users with the best possible search results and Google understands that in order to do so, it should share what it is looking for with website owners.
seo.co
NOVEMBER 4, 2021
Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.
|
Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains.
Webbiquity
MAY 10, 2018
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly.
Moz
JANUARY 7, 2021
First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. We are talking about 21 smart Google SEO tips for 2021. This is so old-school SEO.
Biznology
JULY 11, 2018
No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. Google has something like it, called the Campaign URL Builder that you can link to your Custom Campaigns in Google Analytics.
Single Grain
JULY 1, 2021
Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. And How Exactly Do They Help with SEO? Linking out externally helps show Google that you’re different and better. No one besides Google knows.
seo.co
JANUARY 1, 2021
How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + Best Practices for 301 Redirects With SEO. They can also make or break your search engine optimization (SEO) strategy. How Do 301 Redirects Affect SEO? So how do 301 redirects affect SEO?
Single Grain
JANUARY 24, 2020
A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps.
seo.co
OCTOBER 5, 2021
Follow these tried and true link building strategies for improving your SEO rankings , part of our series of 101 methods for improving your SEO. Note: We specialize in white label SEO and white label link building. In these cases, use Google’s Disavow tool.
RockContent
JANUARY 14, 2021
Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. Here are the topics we’ll cover: What has Google been saying about E-A-T? What has Google been saying about E-A-T?
Cody Ward
MAY 2, 2012
Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.
seo.co
JANUARY 18, 2021
The best SEO tactics are genuine efforts to create value. However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Avoid the following black hat SEO tactics at all costs.
seo.co
MARCH 11, 2021
A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. Fortunately, Google has a tool that can help you – the Disavow Links tool. Negative SEO.
seo.co
JANUARY 8, 2022
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years.
Webbiquity
APRIL 20, 2017
As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.
seo.co
JANUARY 14, 2021
Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy.
seo.co
JUNE 8, 2021
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years.
Biznology
JULY 11, 2017
Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. Google’s Data Highlighter. Everyone wants high PageRank links coming in from out there — even in 2017.
SugarCRM
OCTOBER 8, 2015
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.
nDash
MARCH 25, 2021
Therefore, your SEO goals and strategies need to evolve as well, from improving your UX to optimizing for voice searches. Read on to learn the SEO priorities you should focus on in 2021 and beyond. Search intent should be the bedrock of your SEO strategy.
Moz
MARCH 31, 2019
Posted by Cyrus-Shepard Links matter for SEO. Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. Topic-sensitive PageRank.
Webbiquity
MARCH 1, 2012
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. What’s In Your SEO Toolbox?
Hubspot
MAY 26, 2021
Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. On-Page SEO vs Off-Page SEO. Local SEO.
Moz
FEBRUARY 18, 2021
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. PageRank.
Writing on the Web
JUNE 19, 2013
One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin.
seo.co
FEBRUARY 1, 2021
While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Check for indexation by Google.
KoMarketing Associates
NOVEMBER 15, 2013
Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. 6 Underrated Content Marketing Assets for B2B SEO.
seo.co
JUNE 4, 2021
If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want.
KoMarketing Associates
OCTOBER 31, 2017
Halloween has become the IT holiday for SEOs. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). FRIGHT: Negative SEO for Ransom. Should that be nоt enough, we will dо nеgаtivе SEO аgаinst you wеbsidе. Negаtivе SEO is hаrd tо detесt (until it is to lаtе) and imроssible to mitigate.Gооglе will just drоp your wеbsite into SEO оbliviоn. Google released the real-time Penguin 4.0 Google Alerts.
Webbiquity
JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics.
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