How Search Engines Rank

MarketMuse

What happens when you type a query into Google? Search Engine BasicsImprove your content’s organic performance by learning what goes on behind the scene.

Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise.

15 Search Engine Alternatives to Google

seo.co

Why Should You Care About Google Alternatives? + 15 Search Engine Alternatives You Should Know. + CC Search. + Google is the king of search. As a result, most search marketers only focus their efforts on getting praise—and ranking boosts —from Google.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Can Pro-Privacy Search Engines Replace Google? via @sejournal, @collectivemeasures

Search Engine Journal

Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search Engine Journal.

20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Search Engine Journal

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google. The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Analytics.

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. As it turns out, building a beautiful website and getting your site to the top of search engines are two very different skills.

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? Perhaps you’ve noticed that plenty of your web pages have been indexed by Google, Bing, and Yahoo!, but you’re not sure why your pages aren’t turning up in search results?

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs. Complexity kills in the search engine process.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Search Engine Journal

Which search engine is better at finding the information you want, fast? We compare the features of DuckDuckGo and Google. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Don’t be fooled about what it takes to achieve a high rank on search pages.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Though Google is a global giant, it’s banned in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. Baidu Search Term Report Tool.

Is it worth advertising on search engines other than Google?

Align.me

Google is, without a doubt, the most used search platform in the world. It sees about 7 billion searches every day, and has become such an integral part of everyday life that it’s transformed from a noun to a verb. Google it”.

What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. If your site’s pages aren’t being indexed properly, they may not show up in search engine results at all. How search engine indexing works.

Google Reportedly Paying Apple $15B to Stay Default Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search Engine appeared first on Search Engine Journal.

Google Reportedly Paying Apple $15B to Stay Default Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search Engine appeared first on Search Engine Journal.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Old habits die hard and Google tends to say one thing and mean entirely another.

How to combine SEO and web design to create more effective pages for your persona and search engines

RockContent

This becomes clear as we understand the importance of creating attractive pages for both people and search engines, and better understand the design errors that affect your optimization. Most of the traffic usually comes from organic searches.

Copywriting for SEO: How to Optimize Your Writing for Search Engines

seo.co

But how do you come up with persuasive blog and content copy that’s also highly optimized for search ? Use keyword research tools to help you find keywords that have 1) low competition, and 2) a good amount of search. Target for Search Intent.

Get Search Engine Optimized- Fast

Writing on the Web

How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Add this to Google Bookmarks.

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Search Engine Journal

Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.

Designing for Search Engine Optimization

Bluetext

Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet. Cellphones’ bountiful data has empowered Google to enhance its search engine. Optimizing for Local Search.

What You Need to Know About Search Engine Algorithms (and Why It Matters)

Navigate the Channel

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. Keep reading to learn more about search engine algorithms and why it matters to your digital marketing.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. But there’s a new form of search engine optimisation (SEO) on the scene: the topic cluster model. This internal linking structure can then influence search engine optimisation results to boost your ranking higher.

Search Engine Marketing and Optimization

QuanticMind

We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). This eBook – SEM Optimization Techniques: Are You Overpaying Google? If the keyword doesn’t have an appropriate bid, it won’t appear in top searches and won’t get clicked.

71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Search Engine Journal

Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more. The post 71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin appeared first on Search Engine Journal.

SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines

Hinge Marketing

If you’ve ever asked yourself “Why is our firm’s website not appearing in search engine results?”, What is an XML Sitemap and Why is it Critical for Search Engine Optimization? How to Submit Your XML Sitemap to Google via Google Webmaster Tools.

Ex-Google Employees Build New Search Engine Down The Road From Google via @RebekahDunne

Search Engine Journal

A new search platform gains $40 million Series B funding. Founded by ex-Google employees with headquarters down the road from the tech giant. The post Ex-Google Employees Build New Search Engine Down The Road From Google via @RebekahDunne appeared first on Search Engine Journal.

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience.

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27

Search Engine Journal

Google and Microsoft Bing satisfy the informational needs of millions each day. The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27 appeared first on Search Engine Journal.

Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year

Biznology

Search just ain’t what it used to be. Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. Here’s why: Fewer search results.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. From Forbes to the N.Y.Times to Dilbert , there is an inference that SEO is only about gaming a system (in most cases, a Google algorithm), often sacrificing quality and the experience of “real” visitors online. The Evolution of Search and Social. The Death of SEO.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent) had invested in search engine marketing.

The Latest And Greatest Tips And Techniques For Search Engine Optimization In 2020

Square 2 Marketing

Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and visible on Google. Search Engine Optimization keyword research organic search results

Search Engine Advertising in China Starts With Knowing the Market

KoMarketing Associates

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. However, the tools used to execute search engine campaigns are different. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords.