Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue.

Trade Show 120

Trade Show ROI RFP Work Management 120

Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. I’m not trying to scare anyone.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . You’re using online events in the same manner as a live event, namely, for lead generation. It’s because they work.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. Goal: Generate 50 leads through pre-event meetings and sign-up forms at the event Total Cost: $8,500.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Trade shows and other events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Hinge Marketing

DECEMBER 16, 2020

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies?

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Ranking 52

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. co-exhibiting at trade shows and conferences.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Generate More Leads from Trade Shows and Events. Read more: Leads Generation for Trade Shows & Corporate Events.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Trade Press Services

APRIL 29, 2024

A strategic professional network helps individuals build new skills and knowledge, generate referrals, and develop strategic business partnerships. Become a guest, panelist, or speaker on webinars and podcasts. This makes webinars and podcasts especially valuable for sharing thought leadership.

B2B Thought Leadership 55

B2B Thought Leadership Thought Leadership Webinar Metrics Digital Transformation 55

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

6sense

OCTOBER 1, 2021

They prefer the wink at the trade show booth or the telling statement in the sales call to the obfuscation of the internet. . Discover More in the Webinar. How do inbound efforts and demand generation efforts best fit into ABM strategies? The Design of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? B2B Lead Generation Strategy [Webinar Questions] 1. Is it lead generation? No problem!

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar!

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Sharpspring

SEPTEMBER 29, 2020

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement. Email Marketing.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Valasys

APRIL 22, 2024

The ability to generate quality leads is paramount for sustainable growth and success. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Ranking 40

DealSignal

FEBRUARY 18, 2024

Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. Monitor metrics such as engagement rates, conversion rates, and revenue generated from target accounts. This also helps your prospects get to know who you are better than a written message would. These are big asks.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar!

Lead Generation 52

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 52

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. To register for this upcoming webinar, please click here.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy?

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Sage Marketing

SEPTEMBER 2, 2020

One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. over the last five months, we were able to implement B2B lead generation strategies that generated a higher goal conversion rate than the previous year during the same period.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Ranking 162

Lead Ranking Lead Scoring Cost per Lead CPL 162