The B2B Research Blog

Using Regression Analysis in market research

The B2B Research Blog

Once again the first check was to make sure the generated model was accurate and reliable.

It’s official – in B2B, content is king

The B2B Research Blog

White papers excel when it comes to lead generation. Read our white paper on research-led content marketing here , or a case study on how Santa Fe used survey based insights to generate 1,000+ leads here. It’s official. Content is king. The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Last year less than half (43%) held this opinion.

Trending Sources

The month in #mrx

The B2B Research Blog

Millennials: Those born between 1980 and the mid-2000s have completely different expectations of the world than other generations. Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

SME marketing channel preferences revealed

The B2B Research Blog

million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. There are 1.3 Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation?

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B2B social media – a two horse race?

The B2B Research Blog

47% now name ‘lead generation’ as a primary goal for social media (up from 36% in 2013) – this is now the second most common goal behind only brand positioning (50% in 2014). Social media is time consuming. The average B2B marketing department spends 17% of their time on it.

How do we align sales and marketing?

The B2B Research Blog

Madness when we consider that sales and marketing share exactly the same goal – generating profitable revenue. . Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.

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B2B content marketing research

The B2B Research Blog

When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%). Content marketing works.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Green shoots? Highlights from the B2B Barometer survey

The B2B Research Blog

Three of these concern demand generationgenerating more leads (41% name as a priority), generating better quality leads (27%) and raising brand awareness (32%). . Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. .

How do we align sales and marketing?

The B2B Research Blog

Madness when we consider that sales and marketing share exactly the same goal – generating profitable revenue. Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.

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B2B content marketing research

The B2B Research Blog

When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%). Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

An interview with Jaakko Alanko: MD, Alanko Consulting

The B2B Research Blog

I mean how the enterprise views the world, how it operates and how it ensures that it leaves more for the generation behind us. Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the B2B brands he admires and shares his vision for the future of B2B marketing: the era of the enterprise brand.

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Five tips to win a marketing scholarship

The B2B Research Blog

Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace? Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Five tips to win a marketing scholarship

The B2B Research Blog

Why not create a symbiotic relationship where agencies give a bit of cash to contribute to talent development at the ‘grass roots’ level, and then reap the benefits when the next generation enters the workplace? Here are two facts. One, the average UK student will graduate with £32,000 of debt. Two, any services firm is only as good as their people. So, students need money and the research industry needs to attract the best talent. That got us thinking here at Circle.

Using Regression Analysis in market research

The B2B Research Blog

Once again the first check was to make sure the generated model was accurate and reliable. When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough.

The data asteroid is coming

The B2B Research Blog

How many leads were generated? Which executions generated the most engagement? They say that an asteroid impact wiped dinosaurs off the face of the earth. Could data be the B2B marketer’s asteroid? At a basic level, data can reveal the effectiveness of and ROI from marketing investments. What was the click-through rate? But this ‘what happened?’ data is just scratching the surface. Data can be used not just to observe what happens, but to shape what happens.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. The infographic below covers some of the most popular forms of B2B demand generation content, and some of the advantages and disadvantages of each.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.

Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

Demand generation is complex. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […].

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. The post Is B2B Lead Generation Really This Difficult?

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But any way you cut it, it’s still all about lead generation. There’s no shortage of lead generation tactics. So if you’d really like to make 2017 the year your website becomes a lead generation machine, take a look at the suggestions below. If you’re doing lead generation, you’re using forms. The good news is that if you create even a couple of landing pages, you’re going to see a significant jump in how many leads you generate.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Over a series of three articles on B2B lead generation, we will look at types of programs or providers, how to measure the success of programs and things you can do to improve the results from your programs. Part 1: Lead Generation Alternatives to a Content Syndication Network.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. Create a separate demand generation blog. Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

10 B2B Lead Generation Strategies for 2017

Marketing Insider Group

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Before you can use marketing to generate revenue, you’ll need to bring about a similar shift in culture.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

Lead Generation Best Practices

Salesfusion

The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List.

Shiny Objects, Demand Generation and ABM

ANNUITAS

Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” As has always been the case with demand generation, it is a combination of inbound and outbound that is the most effective.

10 Great Examples of Lead Generation Websites

Tomorrow People

Lead GenerationHow to win leads and prospects online.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success.

How to Use Website Personalisation as Part of Your Lead Generation Strategy

Tomorrow People

Lead GenerationUse website personalisation to attract the right leads and increase engagement with a unique user journey.

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.

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Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

Lead GenerationIt's time to put your website to work for the business!