[Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and. Of course, every business needs to generate profits; but. B2B Marketing.
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and. Of course, every business needs to generate profits; but. B2B Marketing.
    [Generation] B2B Marketing Trends for 2016
    The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and. Of course, every business needs to generate profits; but. B2B Marketing.
    [Generation] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
    [Generation] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
    [Generation] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    Revenue generation may be too far down the line for most marketers to attribute to specific content, but intermediary goals—increased brand awareness, web traffic, and lead capture—should be within reach. I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. My hard work had paid off.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Generation] April Social Media News: AR on Facebook, Ads on Snapchat & More
    Snapchat has started using a Snap to Store measurement tool that lets advertisers see how much foot traffic to physical locations was generated by Snapchat ad views. April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Generation] 5 Ways to Use Earned Media to Increase SEO
    Let’s say, for example, that you recently published an article that generated a high number of shares. You need people to start talking about your brand to generate more traffic. Trust is one of the hardest things for marketers to earn. Even with a great product, a solid brand, and a group of loyal customers, businesses need much more in order to grow. They need sales forces comprising their most talented assets: influencers.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Generation] 9 Link Building Email Outreach Templates That Actually Work
    1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite. Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.
    [Generation] 7 Tips to Boost Your Email Nurturing Results Immediately
    Read more on how to put your customers first in lead generation. People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI.
    [Generation] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
    [Generation] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    Revenue generation: You want to increase the number of people buying your product or expressing interest in buying your product. You can’t expect a video to generate leads, for instance, if it doesn’t link to a demo request page or includes a lead form. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing.
  • VIDYARD  |  THURSDAY, APRIL 27, 2017
    [Generation] Prime Minister Justin Trudeau Showcases Canadian Innovation in Technology at Vidyard
    “We have a generation of entrepreneurs that realize innovation can be a driver to improve lives. Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau who visited to our headquarters to showcase Canadian innovation technology. KITCHENER, Ontario Canada (April 25, 2017) – Vidyard, the leading video platform for business, welcomed Justin Trudeau to their offices for a tour of our space, a demo of our technology, and a fireside chat with our team.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Generation] Solving the 9 Most Common Marketing Problems With Interactive Content
    Website Lead Generation. With 78% of B2B marketers indicating that lead generation is the biggest challenge they are currently facing, it’s no surprise that marketing teams of all sizes are trying to find ways to increase lead generation through a core brand asset – the company website. . . Every day, marketers face new challenges that are unique to their companies and customers.
    [Generation] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media StrategiesSearch engine advertising – or PPC – is not typically associated with account-based marketing.
    [Generation] Google Ads Continue to Have Problems, and Brands Are Hitting Pause
    If your video ads are generating a strong ROI, you’re giving up a lot by abstaining from this marketing campaign. Despite filters you set up to avoid such a circumstance, your recent video ads have popped up in the wrong place: right before video content created by a competitor. Not only does your company have a policy against directly pitting their ads against competing content, but the filters set up for Google ads were supposed to avoid exactly this situation.
    [Generation] The case for customer reactivation
    times cheaper to sell to a pre-existing inquirer than to generate a new lead ( Aberdeen Group research). As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.
    [Generation] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Bad data will sink you : With traditional demand generation, the cost of bad data is paid in the form of a sender score—something that by itself will not blow up your business. Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.
    [Generation] B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers
    As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. The post B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers appeared first on Marketing Insider Group. Demand Generation B2B B2B Marketing content consumption content syndication demand generation lead generation research targeting strategy
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Generation] Want Better Marketing Automation Results? Think Outside the Inbox
    There are plenty of studies that show it generates excellent returns. Namely, how lead generation, lead nurturing, and loyalty fit within marketing automation. Marketing automation – Is it lead nurturing or lead generation? Longer answer: Lead generation and nurturing are nearly tied as priorities for marketing automation, at least according to recent research from Ascend2 and Dun & Bradstreet. When most of us think of marketing automation, we think of email.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Generation] Why Agencies That Conduct Market Research Grow Faster
    Here are just a few ideas on how you can use your research to enhance your reputation, generate leads and bring in more clients: Tweak or redefine your positioning to differentiate your firm from competitors. You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again.
    [Generation] Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World
    With an attribution solution built for ABM measurement, combined with accurate measurement in creating referrals on other new business deals, customer marketing has the opportunity to demonstrate significant revenue generation. When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts.
    [Generation] The Difference Between Distributed Marketing & Multi-Level Marketing
    Representatives are compensated for sales they generate, but they’re also encouraged to recruit others to earn a share of future sales as well. Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme. Despite their differences, the two have been known to intersect. Let’s take a closer look.
    [Generation] Congratulations to the 2017 Markie Award Winners!
    These Marketers have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results. Last night was. well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas. Let's get right to the winners. And look for a highlight video a little further down.
    [Generation] Marketing Automation and B2B Lead Generation Services
    But can marketing automation work with today’s modern B2B lead generation services and strategies? So, can marketing automation processes work with other B2B lead generation services? B2B lead generation is the process of reaching out to targeted and qualified leads to entice them to connect with the website or sales team of a company. In short, B2B lead generation services and marketing automation work very well together. Lead Generation
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Generation] When it Comes to Choosing Data Vendors, Buyer Beware
    Before I frighten you away from third-party data and you decide to generate leads on your own, I have to warn you that lead generation is fraught with its own set of problems. Remember that the number of vendors who generate their own data is a tiny fraction of those that hang out a shingle and sell it.
    [Generation] All Good Communication Starts with Integration
    Demand Generation CRM marketing automation Sales Alignment sales and marketing alignmentWhy a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […].
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Generation] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    Get the most out of your marketing automation by generating high-quality TOFU leads. This principle holds true for the leads you generate as well. Manage your B2B lead generation efforts to ensure that leads who best fit your ideal prospect personas are evaluated, qualified, and routed to Sales or enter your lead nurturing process. (Back by Popular Demand).
    [Generation] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Opening the keynote, Chandar announced the launch of Marketo University, and the release of free training courses for the next generation of marketers. Additionally, Chandar shared Marketo’s continued commitment to mentoring the next generation of marketers at Marketing Nation Summit.
  • KAPOST  |  TUESDAY, APRIL 25, 2017
    [Generation] The Business Value of Content Marketing [Webinar]
    Her passion is implementing best-in-class lead generation techniques and researching, developing, and writing about the next greatest content strategy. There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization.
  • THE ROI GUY  |  TUESDAY, APRIL 25, 2017
    [Generation] Gartner: The Importance of Value, not just Benefits
    This value might manifest itself in context differently for the business unit delivering revenue-generating client applications (delivering faster sales growth) versus those applications supporting back office applications (getting to process effectiveness and productivity more quickly).
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Generation] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    Content is still crucial, but instead of using it to generate leads, ABM uses content as a way to engage accounts that you’ve already determined are a great fit for your solution. For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” ” That we need to create more content to drive inbound leads. but wait, not that much content.
  • VIDYARD  |  TUESDAY, APRIL 25, 2017
    [Generation] Justin Trudeau Talks Innovation in Canadian Technology at Vidyard
    “We have a generation of entrepreneurs that realize innovation can be a driver to improve lives. Today, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team. Led by our CEO Michael Litt, the discussion started off light, asking whether Trudeau prefers Tim Horton’s or Starbucks (turns out he doesn’t even drink coffee!),
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Generation] 5 Signs the Gap Between Sales and Marketing is Closing
    White papers are a powerful content marketing tool used by marketing and sales to attract high-quality leads and thus involve a significant collaboration between both teams, so that the lead generation campaign remains aligned. According to the LinkedIn Technology Marketing Community, lead generation is considered the top priority of content marketing (60%). The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.”
    [Generation] The Rise of the APAC Modern CMO
    With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. I’m always asked by marketers and CMOs across APAC “what is the key for a successful marketing strategy?” ” My response: Put your customer first and create a seamless journey. The aim is to convert them into brand advocates.
    [Generation] The #1 Mistake that Prospective Marketing Automation Buyers Make
    Revenue Generation Blog Marketing Marketing Automation SalesWe won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company. Jeopardizing your current and future employment opportunities because you are missing out on providing your organization a basic necessity. Giving your competition a bigger head start in marketing.
    [Generation] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Generate knowledge and awareness of your offerings to these audiences: Job Title. If a website visitor has not signed up as a lead or made a purchase or a Facebook fan has shown interest by liking your business page but has not entered your sales funnel yet, re-engage these users with fresh copy or an enticing new offer via a lead generation landing page or a lead generation form specific ad.
    [Generation] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Fact: Dynamically generated intelligence is fresh. Historically lists have been static and prone to decay; however, a new generation of sales data includes subscription services to dynamic information, rather than a static one-and-done list. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains.
    [Generation] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    T houghtful: In a give-to-get economy, we must be mindful of content that delivers value beyond demand generation. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.
    [Generation] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach. My weekly show is not built to generate the biggest and fastest-growing topline number. Each is betting more heavily on the individual influencer’s ability to generate depth of attention. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation] The Benefits of Retargeting for B2B
    She’s also a key player in content development for lead and pipeline cultivation, with a focus on growing inbound lead generation and increasing conversion rates. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.
    [Generation] 5 Key Website Tools to Improve Your Lead Generation
    Lead GenerationHow to get those quality leads and prospects flowing in.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation] 7 Steps to Documenting a Content Marketing Strategy That Works
    Are you preparing to use content so your marketing team can generate leads and attract new customers? Set some benchmarks you want to hit concerning traffic to your website, leads generated, or opportunities created through content, and set up a plan for tracking this using anything from your own modest spreadsheets to a robust software package. I already know what you’re thinking.
    [Generation] The 16 Best Sites for Free Stock Photos and Videos
    They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%. Can’t find an image that’s quite right to accompany your content on its own?
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Generation] Teenagers Can’t Get Enough Mobile Video
    But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Unlike previous generations that had to learn how to use new digital products later in life, advanced technology has been embedded in teenagers’ lives since birth. Older generations may take such behavior as antisocial and impolite, but teens don’t mean it that way.
    [Generation] 10 Steps To Energize Your Blog With Advocate-Generated Content
    Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Generation] How to Effectively Manage Your Contacts List
    They can bring in new business or help generate leads you could not have gotten yourself. We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Generation] 8 How-To Videos We Love (and Why)
    If you create a fascinating piece of content that goes viral, you'll generate interest in your brand that way. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Generation] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    The upside is that now all healthcare marketers have the opportunity to get ahead of trends that are likely to only get more intense as Generation Z comes of age. On March 29th, 2017, OhioHealth and Fathom healthcare marketing experts got together to discuss the millennial healthcare habits that matter most to you and what to do about them in our webinar ‘ Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy ’. Missed our webinar?
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Generation] The Value of ABM Goes Beyond Marketing
    We need a campaign for Q2 to generate #X leads/demands for product A. Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk. We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them. But in most of these conversations, the customer becomes the equivalent of a wanted poster.
    [Generation] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    If it’s always been your dream to be on stage at Marketing Nation Summit (I mean, for me, that comes just after my dream to fly), you can submit your name at the beginning of this session for a chance to join our panelists from AdRoll, Box, and next-generation UX analytics platform ContentSquare. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Generation] The Art of Creating Curated Content
    Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. This takes far less time than generating all the content from scratch and allows you to highlight the work of others who have already produced great content on the topic. Plus, you’ll generate content that resonates with your target audience, is reasonable to manage with your existing workload … and gets results.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Generation] Using Buyer Intent to Drive Your Marketing Efforts
    With buyer intent data, you can improve your marketing tactics in terms of content marketing, lead generation, copywriting, and keyword optimization to actively engage with prospects at the optimal time: Content Strategy. Work closely with your sales team to determine which keywords generate more leads further down the sales funnel. Lead Generation. With intent data, marketers don’t necessarily have to focus on generating a massive amount of leads.
    [Generation] When Leads Get Left Behind
    percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations. The results were even more alarming from a Demand Generation perspective. Less than 34 percent of survey-takers said sales always follows up on marketing-generated leads. (We For instance, 61 percent of sales leaders said their teams always work marketing-generated leads. Here’s a statistic that should grab the attention of data-driven marketers.
    [Generation] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. More than any previous generation, millennials have shown reluctance to engage with the finance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent own a credit card, and homeownership among millennials is historically low. Disruptive advertising has also been particularly ineffective for reaching the generation.
    [Generation] The Content Marketing Journey, in 3 Stages
    A dozen hoodie-monsters crammed into a single room, spanning every generation from “young millennial” to “old millennial,” doing 37 things at once. We published “big rock” e-books and webinars that generated leads. I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies.
    [Generation] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    After all nobody but you, knows what is most important: lead generating, building brand awareness, increasing revenue or engagement in offline channel. Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that.
    [Generation] SEO & website design: Everything you need to know
    We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side. – Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
    [Generation] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Your strategy is going to greatly differ if only 10% of your organic traffic is generated by mobile versus if 60% of the your organic traffic is generated by mobile. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile?
    [Generation] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Publishers now have to think more creatively about how to generate engagement and reach on the platform. For those of you who might be confused on the difference (don't worry, so were we): Augmented reality is a real-world view superimposed with technologically-generated images, sounds, and other effects. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world.
    [Generation] Sales Management Thought Leadership:  efficient effectiveness
    Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation. Taking a vacation for me becomes a big project for a variety of reasons-but mainly it’s time to unplug and “breathe fresh air”.
    [Generation] How to use customer data to develop marketing insights
    Always save transaction history, since it’s a powerful way to generate future recommendations to current customers. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into customer behavior and buying preferences which can improve marketing communication.
    [Generation] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    Talk to sales about lead generation opportunities. The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out. There is a lot going on.
    [Generation] A New Generation of Marketing Metrics & the ROI of Better Data
    What does the new generation of data offerings look like? Better demand generation. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers.
    [Generation] 4 Steps to Create Awesome Interactive Content
    Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. Author: Vanessa Porter People demand a lot from marketers these days. That is, of course, far easier said than done. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover. But it doesn’t need to be that way.
    [Generation] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    The software suite, called Revenue Generation Software™, also integrates with hundreds of related tools. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Generation] 5 Tips for Building a High-Performance Marketing Plan
    Demand : leads generated, opportunity generated, revenue generated, ROI. As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Oh, and remember to track data to prove your worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation] 24 Growth Hacks to Try Today
    You can also create a campaign that targets your current customers to generate referrals -- another way of cross-pollinating your existing audience with a new one. Tools like Share Link Generator can create mailto links, which webinar registrants can use to invite their teams to a webinar they signed up for. When you run this campaign, both brands can promote it to their respective audiences, and agree to share the leads they generate.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Generation] What Marketing Communications Should You Personalize?
    Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens. Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    4) Use the LSI Keyword Generator. The LSI Graph/LSI Keyword Generator is another free tool specifically created for identifying LSI keywords. And as you can probably guess, it simply requires users to add a term into the search bar to generate a list of related keywords. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Generation] 3 Channels We’ll Still Talk About in 5 Years
    B2B Channels Demand Generation Digital Channels channels digital ads email SEOOne of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?)
    [Generation] Insights on Outbound Conference in Atlanta
    Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling. On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Generation] 3 Ways to Make the Most of Your Marketo Summit Experience
    Yost (Director of Global Marketing Operations, Wolters Kluwer), Perry Hardt (Vice President, Global Marketing & Demand Generation, Infor). The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
    [Generation] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    Marketers may be attempting to prove the ROI of their social and content initiatives, but they are facing pressure from management to show their lead generation efforts as well. A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.
    [Generation] 8 Questions to Help You Decide if Your Content is Good Enough
    The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons.
    [Generation] How to Define the Scope and Vision of Your Engagement Platform Implementation
    Training is key, and I recommend onsite training for your core power users, like your demand generation or marketing operations teams, who will need to use the solution right away. Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”
    [Generation] THE HACKIES: Hacking your stack for account-based marketing
    By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. When the results come in at the quarter, in reviewing targeted account lists and revenue generated within those accounts, the whole company will know if marketing is successful in supporting sales. This article is a guest post by Sangram Vajre of Terminus.
    [Generation] This is the week that was in B2B: from content marketplaces to dinner dates
    Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. According to Econsultancy, the future of content is marketplaces, not A.I. That's Writers 1. Robots 0. Find out more here. Mega campaign push of the week….
    [Generation] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Generate leads for our sales products. Lead Generation Event Marketing Inbound Sales DailyWhen we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.
    [Generation] Meet The New Rising Star In B2B Marketing: The Customer Marketer
    When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.
    [Generation] How Reporting Can Improve B2B Blog Performance
    At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel. At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team.
    [Generation] Marketing Automation Like my Pool Guy
    Revenue Generation Blog buyer's journey Marketing Automation nurtureBackground on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap.
    [Generation] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Every once in a while magic happens.
    [Generation] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions. After the live-streaming session has ended, the video can be stored on platforms like Facebook, allowing the company to re-use it and generate additional engagement and exposure.
    [Generation] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    Director Demand Generation. Kate Federhar and Travis Campbell will show you how to create a lead generation that machine sales organizations love. Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.
  • VIDYARD  |  TUESDAY, APRIL 18, 2017
    [Generation] 10 Creative Ways to Improve Prospecting and Sales Emails with Video
    As sales leaders learn that video is the next generation of sales communication, they’re starting to ask not “why should I be using video?”, Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Generation] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Increased lead generation? Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to their website. And, there in lies the problem: Ebooks are so easy to create, everyone is doing it.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Generation] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Simply click on “Share”, navigate to "Link,” and choose the “can edit” option to generate a link that allows others to edit your design. There’s also an embed option, which generates the code to embed your design into your blog or website. Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.”
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Generation] Maximize Success by Optimizing the Customer Lifecycle
    Act-On’s integrated marketing workspace is built to enable marketers to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.
    [Generation] The 15 Best Screencasting and Online Presentation Tools
    CamStudio allows you to generate optimized streaming Flash videos — SWF files — of your recordings.” and generate a highly effective tutorial for your users. Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Generation] 4 Strategies to Spark On-Demand Creativity
    Whether it’s catching a new animated movie, visiting the art museum, strolling the zoo, or something completely off the beaten path, getting your team out of the office together in a low-pressure environment can generate surprising discussions. Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone.
  • ENGAGIO  |  MONDAY, APRIL 17, 2017
    [Generation] What’s The Difference Between “Engagement” and Account Based Everything?
    It generates heat. Electric currents need a power plant, a generator, or an engine to bring them into existence. Account Based Everything (ABE), powered by a Marketing Orchestration Platform, is that generator. ABE orchestrates marketing, sales, and customer success to operate in harmony to generate an output: engagement at your target accounts. Account Based Everything is the input (the thing you do), to generate the output you want (which is engagement).
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Generation] Why B2B Marketing Still Needs Social Media
    When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Now, before we jump back to bottom lines and justifying the time and cost of social management, remember social media is best for building brand awareness first and MAY result in lead generation in the long-term.
  • LEANDATA  |  MONDAY, APRIL 17, 2017
    [Generation] Should Cleaning Up Database Duplicates Really Be Your Focus?
    Your Demand Generation team wants to ensure that leads are getting to the right reps. Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Generation] Social media employee advocacy is the heartbeat of your company
    Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy programs are not just about getting more followers, generating more leads, improving customer retention, or looking good online. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat?
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Generation] Is Technology Actually Making Us Less Productive? [New Research]
    They’re critical pieces of the inbound and content marketing funnel, and without ample time to dedicate to these tasks, marketers might not be able to generate as many leads as needed for their sales teams’ success. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.
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