• ACTIVEDEMAND  |  THURSDAY, JULY 27, 2017
    [Generation] How to Secure Your Website from Attribution Loss
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Is Your Website Stealing from You? Chances are the answer is yes. Maybe not directly, but it is still losing you money by not tracking your valuable visitor attribution data and impacting your bottom line. Your website should give your visitors what they need when they need it. But to provide visitors what they need, you need to know as much as you can about them.
  • ABERDEEN CMO ESSENTIALS  |  THURSDAY, JULY 27, 2017
    [Generation] Why Aren’t Your Employees Better Advocates?
    Marketers might be tempted to assume this gap is generational, but that would be misleading. While the survey revealed that Millennials are the most active socially, Generation X employees are close behind, and even Baby Boomers engage in a great deal of social activity. If it’s not simply generational, what is behind this discrepancy? Word of mouth communication is an incredible tool for marketers. It can help you grow an audience, cement loyalty, and find new customers.
  • LEAD LIAISON  |  THURSDAY, JULY 27, 2017
    [Generation] Lead Liaison Releases Kit for Marketing in Higher Education
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Allen, TX – Lead Liaison, a software company that specializes in providing marketing and sales solutions, released a collection of resources for educational institutions this week.
  • MODERN MARKETING  |  THURSDAY, JULY 27, 2017
    [Generation] 5 Truths About Email Marketing Your Boss Will Want to Know
    This information delivered to the boss can help you continue to get approval to generate more email marketing campaigns because you have proven your worth in developing and executing marketing tactics that engage and convert. An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget.
  • MODERN MARKETING  |  THURSDAY, JULY 27, 2017
    [Generation] 3 Ways to Integrate Account-Based Marketing Into Your Sales Practices
    The analytics can be divided and segmented into different metrics to understand the impact that certain ABM strategies had in assisting sales with lead generation as well as conversion. Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Generation] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    This feature made Instagram a more formidable traffic and lead generation tool -- and social media marketers could tie social media efforts directly to traffic generated. In the age of the 24-hour news cycle, it's tough -- scratch that -- it's impossible to keep up with every single story that comes out. And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So. where should I post today?".
  • THE POINT  |  WEDNESDAY, JULY 26, 2017
    [Generation] Email Copywriting: Drive Action at Every Opportunity
    The same rule applies to demand generation creative and to email copywriting in particular. B2B Marketing Copywriting Creative Demand Generation email marketing B2B email copywriting B2B email creative email copywriting email copywriting best practices email copywriting tips email creative email marketing agency email marketing consultant verintSales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right.
  • HINGE MARKETING  |  WEDNESDAY, JULY 26, 2017
    [Generation] 7 Reasons Every Firm Needs Thought Leaders
    As the Millennial generation makes up more of the workforce in companies around the world, their habits come with them. Their generation has grown up with the Internet. In fact, online search is already the most common way buyers, regardless of generation, find expertise: Source: Finding Experts: Why and How Buyers Find Visible Experts. If your team is positioned as thought leaders, it takes less effort to generate leads.
  • TERMINUS  |  WEDNESDAY, JULY 26, 2017
    [Generation] New from Terminus: Measure Account Website Engagement with Visitor ID
    Imagine you’re running an ABM campaign to generate demand in your target accounts. Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and prove that it’s working. As B2B marketers ditch leads as their core KPI, the focus has shifted to a new measure of success: account engagement. Challenges of Measuring Account Engagement for ABM.
  • SNAPAPP  |  WEDNESDAY, JULY 26, 2017
    [Generation] 8 Types of Interactive Business Videos to Create Today
    One easy way to add interactivity to your landing page video is to incorporate a lead generation form into the end of your video. Learn more about generating leads with video here ! . If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . And you should be. Video can be an incredibly powerful medium for B2B.
  • LEAD LIAISON  |  WEDNESDAY, JULY 26, 2017
    [Generation] 5 Ways to Keep Your Marketing Organized
    Revenue Generation Blog Campaigns Folders Marketing Organization Programs Segmentations TaggingI was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.”. It sounds simple, sure, but when you’re dealing with a database of thousands of prospects and hundreds of pieces of content, it gets a bit more intimidating.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 26, 2017
    [Generation] The End of Net Neutrality: Should Marketers Be Worried?
    Despite the considerable implications that would affect the vast majority of American consumers, many people don’t understand exactly how Internet neutrality works or how the end of this regulation could damage their company’s bottom line and its ability to generate new revenues. With virtually every company leaning hard on digital marketing to reach their customers and generate revenue, the ability of these companies to stay in business will be directly threatened.
  • BIZNOLOGY  |  WEDNESDAY, JULY 26, 2017
    [Generation] Getting to ABM: notes from the field
    David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. In the old world of marketing as demand generator, we would have said, “That’s not our job. Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Generation] AI in Marketing: 10 Early Use Cases
    Using templates and fill-in-the-blanks to enter relevant data and keywords, these tools can generate unique written content that actually reads like it was written by a human. Here's an example from The Associated Press : Then, marketers can edit AI-generated content using Hemingway App , a simple AI that makes prose bolder, clearer, and more concise by highlighting complex sentences and suggesting different word choices, as shown below: 3) Content Curation.
  • ENGAGIO  |  TUESDAY, JULY 25, 2017
    [Generation] ABM Is Inevitable: Here Are 9 Steps to Get Started
    In an ABM program, marketing typically is responsible for serving content, generating Marketing Qualified Accounts , and keeping sales posted on account interactions. I’ll be moderating the webinar, and two experts — Jon Miller , CEO, Engagio, and Dorothea Gosling, Global Head-Pursuit Marketing and Demand Generation, DXC Technology — will be sharing their insight on how you can make the most of your ABM efforts. Account Based Marketing is inevitable.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 25, 2017
    [Generation] Stuck on words: how can marketing connect with customers better?
    You see, I’ve worked in the world of complex sales, B2B marketing, and lead generation for two decades. Back when I wrote the book Lead Generation for the Complex Sale which succeeded beyond my hopes. How to put your customers first with lead generation. How can marketers better connect with people we hope will become our customers?
  • LEANDATA  |  TUESDAY, JULY 25, 2017
    [Generation] LeanData Builds on Growing Momentum, Announces Additions to Executive Team
    Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. He previously led demand generation and marketing efforts at Druva, MobileSpan and Infineta Systems after beginning his career in software development at SAP.
  • CONTENTLY  |  TUESDAY, JULY 25, 2017
    [Generation] Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years
    “People in my generation, all they wanna do is dab on some business, you know?” ” Mitchell’s aspirations are typical of Generation Z—also known as post-millennials, or Gen Z, or Dr Z. Some millennials expressed anxiety about being replaced as the dominant generation. “If Generation Z wants to be taken seriously, they need to stop following Carly Rae Jepsen and start following my parody Donald Trump account, @RealDonaldDuck.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 25, 2017
    [Generation] How to Make B2B More Exciting: Experts Weigh In
    We will pose a question without taking a side to generate the conversation. In particular, I use three regularly, including The Portent Content Idea Generator (great for generating content “hooks); Answer the Public (a keyword tool that surfaces Q&A content from Google); and Google Trends (a real-time tool to see what content topics are trending worldwide).
  • CONTENT STANDARD  |  TUESDAY, JULY 25, 2017
    [Generation] User-Generated Content Can Happen in B2B Marketing Strategy
    From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall. The post User-Generated Content Can Happen in B2B Marketing Strategy appeared first on The Content Standard by Skyword.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Generation] AI and Big Data Are Changing Our Attention Spans
    1) Generative algorithms for text, images, sound, and video will improve dramatically. Algorithms can already generate extremely convincing content from scratch. The next generation of photo and video editing tools will make it trivial to rewrite any record of reality, replacing pixels using algorithms that are aware of what they’re looking at. What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 25, 2017
    [Generation] The Ultimate Guide for Creating Powerful Landing Pages for Your Brand
    Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. You need effective landing pages that convert as much as you need a worthwhile product or service. If you don’t want your hard earned web traffic to slip through your fingers […]. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Generation] The New Type of Landing Page That Increased Our Contacts by 69%
    In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. The only other difference between this template and our normal landing pages is that this one uses a shorter version of our typical landing page lead generation form, requiring less information and investment from the user. Welcome back.
  • ENGAGIO  |  MONDAY, JULY 24, 2017
    [Generation] 5 Keys to Leveraging Marketing Orchestration to Drive ABM Success
    The field marketers and demand generation managers of our ABM team are responsible for building the deal nurture play in our ABM Playbook. In the last post, we talked why we’ve focused on using Marketing Orchestration to build our ABM program at Engagio. In this post, let’s dive right into the five specific ways we are leveraging Marketing Orchestration to execute our ABM strategy. Feel free to take any and all of these elements to implement in your organization today. Account Foundation.
  • KEO MARKETING  |  MONDAY, JULY 24, 2017
    [Generation] How You Could Benefit from B2B Outbound Marketing
    According to Marketing Insider Group, 68% of B2B companies report that they struggle with lead generation , which is the backbone of their operations. With B2B outbound marketing, you aim to customize your message to best engage with a limited set of prospects and generate more highly qualified leads for your sales funnel. There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers.
  • VIEWPOINT  |  MONDAY, JULY 24, 2017
    [Generation] Scheduling an Appointment With an "Uncloseable"
    A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from. One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016.
  • HINGE MARKETING  |  MONDAY, JULY 24, 2017
    [Generation] Outsourcing Marketing for Professional Services Firms
    There is a new generation of buyers on the scene who have grown up with the Internet at their fingertips. Traditionally, professional services firms have relied on their most valuable people to write thought-leadership content and do the networking required to generate new business opportunities. When they began an outsourcing program their costs are higher because they are now paying for the resources it takes to generate results. To outsource or not to outsource?
  • KEO MARKETING  |  MONDAY, JULY 24, 2017
    [Generation] Working with a Digital Marketing & Technology Agency
    Do you want to work with a digital marketing & technology agency that will generate more qualified leads and sales? Most of the world’s most powerful technology companies are in the United States. According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6% of the private business sector in the country.
  • CONTENT STANDARD  |  MONDAY, JULY 24, 2017
    [Generation] Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?
    We learned a lot about the potential appeal of AR, but in terms of delivering genuine AR experiences and ushering in a new generation of consumer experiences, Pokémon Go was a bit ahead of its time. Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.
  • MODERN B2B MARKETING  |  MONDAY, JULY 24, 2017
    [Generation] Content and the Knowledge Economy
    It is also a great way to reduce your marketing costs and allows the talent in your business to focus on generating leads and sales, rather than carrying out tedious processes that are easily automated. To create the wealth of content needed to make a serious impression and generate growth can take some time but it’s more efficient if you have the right arsenal of productivity tools.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Generation] 28 Amazing B2B Examples of Interactive Content
    You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Influitive will then provide a solution recommendation to help companies better leverage referral marketing as a primary source of lead generation. . In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 24, 2017
    [Generation] Why Demand Generation Requires a Strategic Mindset
    Demand generation is complex. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […].
  • B2B MARKETING INSIDER  |  MONDAY, JULY 24, 2017
    [Generation] How to Ramp Up Your B2B Sales Lead Generation with Social Media
    The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. Demand GenerationSocial media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […].
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Generation] 20 Signup Form Optimization Techniques for More Sales Leads
    Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. Determine which details are absolutely necessary for your sales team, lead generation campaign, email list, or your trial. Blog Conversion Optimization Inbound Marketing Lead-Generation Signup FormFor any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales.
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Generation] How LinkedIn Sales Navigator Can Generate Qualified Leads
    Lead Generation. Options for lead generation using Sales Navigator include tagging prospects to keep track of them. The post How LinkedIn Sales Navigator Can Generate Qualified Leads appeared first on NuSpark Marketing. Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.
  • CHIEFMARTECH  |  SUNDAY, JULY 23, 2017
    [Generation] Is marketing technology entering a post-platform era?
    These could be a whole new generation of marketing platforms for a post-platform world. One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
  • KEO MARKETING  |  FRIDAY, JULY 21, 2017
    [Generation] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. With Account Based Marketing, sales and marketing teams work together to create targeted content and personalized messages for identified prospects, generating a greater number of leads and a higher rate of sales conversion. However, 51% of them do not have a marketing strategy in place.
  • EMEDIA  |  FRIDAY, JULY 21, 2017
    [Generation] Email Analytics: KPIs to Gauge the Success of Your Campaign
    If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? Here are a few ideas on how to gauge the ROI of your lead generation. Instead of raw leads, the most basic measure of ROI is sales generated from lead gen efforts compared to the cost. It may also include the cost of internal lead generation efforts, from telephone use to salaries for marketing personnel.
  • KWANZOO  |  FRIDAY, JULY 21, 2017
    [Generation] Lead Generation: The Need to Apply Account Based Marketing
    Stop me if you have heard this one… Your Marketing team is tasked with generating a specific number of leads, with the understanding that a certain number of those leads will become qualified and then a certain number of leads … Continue reading → Kwanzoo
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 21, 2017
    [Generation] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 21, 2017
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 21, 2017
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • SHARPSPRING  |  FRIDAY, JULY 21, 2017
    [Generation] The Marketing Automation Terms You Need to Know
    These features help agencies create higher-value relationships, generate monthly recurring revenue and prove value to clients. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 21, 2017
    [Generation] How to Manage an Account-Based Sales Team
    Your Account Sales Executive will be able to ideally close deals from the meetings that SDRs generate by following the process I’ll document later in this post. #3: Titles: VP of Marketing, Marketing Manager, Demand Generation. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Generation] How to use Video in your Email Marketing Campaigns
    You still get all the data, lead generation, and the built in calls to action regardless of where your video ends up out on the Internet. Blog Demand Generation Marketing Communications email campaigns video in email video marketing Video marketing platform video optimization video strategy vidyardEmail campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Generation] What Happens When You Make Gated Content Free?
    We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. We hypothesized that, with these variations, Google would have enough content to crawl on these new HTML pages to give it a significant SEO boost -- but that by partially gating the content, we could still generate leads from it. Then, we looked at data from each offer to see how much of the following it was generating: Net-new leads. Lead Generation.
  • KEO MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation] Outbound vs. Inbound Marketing? What You Should Know
    That is where inbound and outbound marketing can work together to generate sales leads and drive sales conversions. LinkedIn is the top social media site for B2B lead generation. Inbound marketing will generate leads from people who have express demand. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more.
  • HINGE MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    Related Stories 10 Online Lead Generation Techniques for Professional Services In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection 13 Key Website Design and Development Areas to Bring in Business. I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation.
  • KEO MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation] What is a Complimentary Marketing Audit?
    How well is your content generating the desired results. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed? KEO Marketing performs complimentary marketing audits that include the following key components: Comprehensive.
  • LEAD LIAISON  |  THURSDAY, JULY 20, 2017
    [Generation] Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Press Releases Revenue Generation Blog app Event Lead Capture Lead Capture Press Release
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Generation] Video Success Starts with a Strong Video Strategy
    They’re unsure of which channels they should be using to maximize their reach, but also hit the right people with the right message, what types of insights they should be tracking to understand the performance of their videos and what type of content is generating the greatest ROI. This usually aligns back up to higher order business goals, whether it’s increasing brand awareness, generating more leads in pipeline, increasing customer retention, or maybe a mix of all of those.
  • BIZNOLOGY  |  THURSDAY, JULY 20, 2017
    [Generation] Millennials are finally taking action in brand support
    As the first digital generation, their values and perceptions are quite different from previous generations. They are also the largest generation of eligible voters, surpassing baby boomers this year: 30% of all eligible voters, which will grow to 34% in 2020, versus 28% expected for baby boomers. Their values are considerably (and understandably) more modest than previous generations.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 20, 2017
    [Generation] Improve your email marketing with automation [webinar]
    Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies. Email Automation, which VerticalResponse recently added to its powerful toolkit , increases the impact and reduces the costs of email marketing.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Generation] Interactive Content: The Next Frontier for SEO
    In fact, leads generated organically have a 14.6% By repurposing their current content into interactive formats, marketers can expand the off-site SEO value beyond what they currently generate. . The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place. . But, not just any run-of-the-mill content marketing strategy will work. .
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation] When and Why to Use Landing Pages
    That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience. Demand Generation b2bMarketers have started to realize that most web pages have a major fault: They’re not designed to win customers.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [Generation] Your emails aren’t spam
    As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. As you know, email campaigns are essential to your B2B marketing strategy. To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Generation] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. If it takes a lot of time to generate leads relative to the number of people visiting your website - that can be a sign of a problem. In one example, research shows that websites with up to 40 landing pages generate 7 times more leads than sites with just 1-5.
  • ENGAGIO  |  WEDNESDAY, JULY 19, 2017
    [Generation] Building a World-Class ABM Program with Marketing Orchestration
    Here’s the analogy: Marketing Automation is to demand generation as Marketing Orchestration is to ABM. At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing.
  • KEO MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Generation] Trends in Outbound and Inbound Marketing for 2017
    The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. An integrated outbound and inbound marketing strategy can be highly effective in generating sales leads with higher sales conversion rates. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends .
  • LEANDATA  |  WEDNESDAY, JULY 19, 2017
    [Generation] Account-Based Marketing Without a Budget
    As a Demand Generation practitioner, I believe ABM is simply about sales and marketing coordinating their efforts in a smart way to go after the best-fit companies for your product. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy.
  • VIEWPOINT  |  WEDNESDAY, JULY 19, 2017
    [Generation] Embarking on a sales lead generation project: What could go wrong?
    a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. He knows first-hand what it takes to succeed: “If you want quality results, PointClear is best-in-class and my go-to for lead generation, qualification and nurturing for over 10 years.”.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Generation] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Do you want to generate leads? With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . An event is also an invaluable opportunity to meet other human beings, face to face, in real life. . I spend a lot of my time behind a computer screen. I know you do, too, dear reader.
  • LEAD LIAISON  |  WEDNESDAY, JULY 19, 2017
    [Generation] Reviews Matter
    Revenue Generation Blog Marketing Strategies reviewsDuring the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 19, 2017
    [Generation] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    To get a feel for you brand’s ideal complexity, copy messages and posts from your social platforms (Facebook ideally, since it imposes the fewest limitations on posters) into a readability score generator. I once worked with a B2C client that offered a college prep product for high schoolers. They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content.
  • BIZNOLOGY  |  WEDNESDAY, JULY 19, 2017
    [Generation] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Generation] Top Tips For Successful Community Building on Twitter
    It’s a great opportunity to connect your business with like-minded people, manage authentic, trustworthy conversations and help you generate usable content for your business. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Generation] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    Emails with personal video messages generate higher engagement and response rates than those with long-form text, with the most dramatic impact surfacing with sales professionals. “Personal video messages have had a huge impact on our ability to connect with potential clients and generate new sales opportunities,” said Tonni Bennett, VP of Sales at Terminus, a leading provider of Account-Based Marketing solutions.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Generation] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Demand Generation Plays. This versatile play spans demand generation, pipeline velocity, and customer marketing and is most often used in conjunction with other ABM plays. The blue columns represent the goals each play can help accomplish — from generating demand to moving accounts through your pipeline more quickly to improving your customer marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 18, 2017
    [Generation] A 5-Point Checklist for Writing SEO Content
    While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Generation] Welcome to the Business-to-Human (B2H) Movement
    People are emotion-generating machines. People are emotion-generating machines. This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained. We want to laugh and enjoy time with our friends and family. Most of all, we want a sense of community.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 18, 2017
    [Generation] 4 landing pages every smart retailer uses
    As we recently discussed with our associate product manager, Landing Pages generate more leads, which means more growth opportunities. Build a landing page to generate awareness about an event at your retail location. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Generation] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    Penalties are commonly issued when Google believes a site has been hacked, has a high amount of user-generated spam content, or an unnatural backlink profile. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 18, 2017
    [Generation] Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?
    Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? The post Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference? Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Generation] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. This is helpful for generating awareness of HubSpot, but it helps make a case for why people should choose us over another product, too. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • THE POINT  |  MONDAY, JULY 17, 2017
    [Generation] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. Here are just some of the key findings, along with what I believe these trends mean for demand generation marketers: FINDING : 59% of respondents say they now have formal buying groups or buying committees in place to review purchases.
  • KEO MARKETING  |  MONDAY, JULY 17, 2017
    [Generation] What is Outbound Marketing?
    Targeted outbound marketing to key prospect companies through Account Based Marketing combined with a robust inbound marketing program will typically generate a greater number of sales opportunities at a faster rate. Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you.
  • ENGAGIO  |  MONDAY, JULY 17, 2017
    [Generation] The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM
    With Demand Generation, it is not uncommon to be heavily focused on the WHAT – many teams start with offers or content assets as a starting place. If Abraham Lincoln and Albert Einstein were B2B marketers today, what do you think they’d spend most of their energy and effort on? Let’s take a look at a few quotes to get a hint: “ Give me six hours to cut down a tree and I will spend the first four sharpening my axe. ”. Abraham Lincoln. “
  • 6SENSE  |  MONDAY, JULY 17, 2017
    [Generation] My Journey from What If to What’s Next
    Because they see how it can fuel lead generation and conversion. The whole world is going digital – and companies everywhere must adapt to compete. No industry is immune. And this digital transformation is happening fast. Look at it this way: Retail stores seem to be closing faster than the news can cover them – giving in to a meteoric rise in online shopping. It was 2008 when small home-sharing start-up Airbnb came on the scene.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Generation] How Marketing Can Move The Dial On Down-Funnel Metrics
    Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated. Even if you measure up to the opportunity stage—marketing generated opportunities or pipeline—your reports will show little impact.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Generation] Read this article before you start a social media program
    Instead, social media is used ahead of the sale to generate interest, promote expertise, and build a sense of trust. Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Generation] The Big and Small ‘T’ In Digital Marketing Transformation
    Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Generation] The Big and Small ‘T’ In Digital Marketing Transformation
    Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following. Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
  • CONTENT STANDARD  |  MONDAY, JULY 17, 2017
    [Generation] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    A political development such as Brexit or an election can trigger a mountain of great content about what it means for business, informing and engaging the audience while providing useful tidbits and thus generating brand goodwill. You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 17, 2017
    [Generation] What are the personal impacts of your digital immersion?
    It’s interesting to consider that almost nobody in our current generation will ever know what it’s like to be truly untethered from the digital hive. By Mark Schaefer. Do you remember when the digital age became part of your DNA? Can you recall the moment your social media “on” switch flipped for good?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 17, 2017
    [Generation] 5 Hacks To Get More Leads
    There are plenty of practical methods for generating quality leads. The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Generation] 9 Brands That Thrive Without a Traditional Marketing Budget
    They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Their Instagram account is primarily user-generated content and boasts more than 12 million followers. Jump into marketing’s biggest trend by sourcing user generated content, or grab your iPhone to film your boss introducing your latest eBook. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!”
  • B2B MARKETING INSIDER  |  MONDAY, JULY 17, 2017
    [Generation] These Are The 12 Best Event Marketing Tools
    Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Generation] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. B2C Brands eBooks and Guides conversions e-books ebook lead forms lead generation ROI
  • BIZIBLE  |  FRIDAY, JULY 14, 2017
    [Generation] Introducing the Guide To Annual Planning For B2B Marketers
    Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness. The guide also describes how to generate revenue plans. It shows how marketing investments are distributed across channels and when those investments will "mature", i.e. generate revenue. Every year marketers go through the ritual of annual planning.
  • SHARPSPRING  |  FRIDAY, JULY 14, 2017
    [Generation] Top 5 Inbound Marketing Trends of 2017
    By elevating the customer experience with interactive elements, you’ll see increased time on page and higher engagement levels, meaning content is more likely to generate traction. . Company Blog Inbound Lead Generation Marketing AutomationMarketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?
  • EVERYONESOCIAL  |  FRIDAY, JULY 14, 2017
    [Generation] 6 Employee Productivity Boosting Tips Your Company Needs
    This “favoritism” or providing special treatment to a select few will cause a divide within the company and can generate disgruntled employees. Does Your Employee Productivity Need a Boost? Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Generation] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    We've also started experimenting with collaborating more closely with influencers and media professionals to generate buzz on social media -- akin to offsite SEO strategies we know and love already. As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content.
  • LEAD LIAISON  |  THURSDAY, JULY 13, 2017
    [Generation] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Marketing Automation Revenue Generation Blog SalesMarketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is just for marketers – when it’s not!
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Generation] Is Programmatic Display Good for B2B advertisers?
    This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. This enables marketers to expand their lead database, generate interest in the problem their product solves, and establish their brand as an authority in the market.
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Generation] Best Practices: Outbound Lead Generation Services
    If they want to stay in the game and ensure they have a fighting chance, they must utilize outbound lead generation services , including Account-Based Marketing. What are outbound lead generation services? Outbound marketing agencies provide outbound lead generation services to B2B companies. The common forms of digital outbound lead generation include Account-Based marketing, cold calling, email newsletters, direct mail, and B2B appointment setting. Lead Generation
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Generation] What to Look for In a Digital Marketing Company?
    When they find the best digital marketing company, they will build their brand, generate more qualified leads than before, and take sales to new heights. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
  • HINGE MARKETING  |  THURSDAY, JULY 13, 2017
    [Generation] Sales and Marketing Strategy for Accounting Firms Part 1 [VIDEO]
    Now you see a lot of this in, particularly information technology and so forth, that’s where there’s a pretty complicated sales process, and where the sales person is responsible for generating, the lead and closing the opportunity. This video is the first of a two-part series which talks about sales and marketing strategies for accounting firms. This video covers the seller-doer strategy and the traditional seller strategy. Video Transcription. Hi, I’m Lee Frederiksen.
  • VIDYARD  |  THURSDAY, JULY 13, 2017
    [Generation] Best-in-Class Benchmarks from Ascend2 and Vidyard
    Blog Demand Generation Marketing Marketing CommunicationsBenchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. In the automotive industry, cars are pitted against one another in a myriad of ways, from safety standards, to how fast a car can go from zero to sixty.
  • MODERN MARKETING  |  THURSDAY, JULY 13, 2017
    [Generation] Is Organic Social Reach Dead?
    That speed can help you ramp up leads and conversions more quickly, speeding the entire revenue generation machine. The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using the strategy entirely.
  • CONTENT STANDARD  |  THURSDAY, JULY 13, 2017
    [Generation] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    Factors that frequently lie outside of your team’s control can make it difficult to tie content to specific leads or sale-generating events. The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.
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