• LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Generation] Five Steps to Optimize Your B2B Lead Conversion Efforts
    Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? After spending money and efforts into generating leads, how can you ensure they are moving down the funnel and generating more revenue? Empower the sales team: Marketing has a personal interest in seeing the leads they generate convert into not only sales opportunities but also revenue. blog b2b lead conversion lead generation
  • LEAD GENERATION  |  THURSDAY, JANUARY 18, 2018
    [Generation] Empathy: Your Lead Generation Superpower
    The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.
  • LEAD GENERATION  |  TUESDAY, JANUARY 16, 2018
    [Generation] Developing a Conversational Approach
    Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.
  • LEAD GENERATION  |  TUESDAY, JANUARY 16, 2018
    [Generation] Seven Things Marketers Need to Know About Lead Generation
    Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics.
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Generation] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    The channel has a lot of potential to be a primary news source for younger generations, but progress stalled because Snapchat could never figure out how to integrate it the way Facebook integrated paid distribution into the News Feed. When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Generation] How to Save a Year of Research for Your Account-Based Marketing
    The energy to personalize and customize messages was extensive, especially when the time to generate results is taken into account. According to FlipMyFunnel , time to generate results is the number one challenge associated with ABM. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Generation] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    Blog Content Marketing Demand Generation MarketingVideo remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Generation] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. The number one objective of ABM, the survey revealed , was to generate revenue. The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors.
  • BIZNOLOGY  |  THURSDAY, JANUARY 18, 2018
    [Generation] Naming brands – the unsubtle (Trump) and the subtle (drug companies)
    K, T, and P” are crisp, quick and also daring, generating good recall. “S,L” Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Generation] 4 Ways a Knowledge Management System Helps Align Your Strategy
    Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? But what are the essentials of generating profit? He states that advertising and marketing are crucial for generating sales and profiles. ” The question now, if marketing and advertising are the essential elements to generate sales and profiles, how is the process managed and executed when it comes to large-scale businesses?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Generation] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    Gating content is a tried and true way to generate warm leads and get actionable data about your white paper. ?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about). Your Work Address. Home Address. Previous Home Addresses.
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Generation] 11 Habits of Highly Effective Marketing Technologists
    What began as a role that served marketing by delivering solely a technology strategy and implementation, now is fast becoming a core competency for the next generation executive go-to-market leaders. CMOs with marketing technology savvy are highly considered to become the next generation CEOs. The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Generation] Interview with Moni Oloyede
    She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Generation] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    These interesting stories about interesting women generated a lot of engagement. Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [Generation] Your Best Demand Generation Practices for 2018
    The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Here are some of the best demand generation strategies that you can use in 2018. Your marketers need the same sort of vision in order to increase demand generation.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] 8 Facebook Targeting Strategies You Should Try Today
    They’re mobile device-friendly and essentially serve users a lead generation field where they can enter their email address. If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Influencer Marketing: The Power of the “Micro-Moment”
    Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline. They’re turning to IGC (influencer generated content) and UGC (user generated content) to help them come to a decision on their purchase.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy
    Whether it’s improving speed, data availability or reducing costs, these key drivers of AI all have one thing in common: they save time and they generate revenue. It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] 4 Secrets to Selling Professional Services
    Selling professional services requires planning on multiple levels: Generating discussions for the first time with prospective clients. Any Industry Lead GenerationYou probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. To advance in your career, you have to succeed with business development.
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Are Things Changing in the World of Demand Generation?
    During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly. We’ve set out on a quest to help others in industry figure out what’s working in the world of demand generation. Layered on top of that are the tools built for specific capabilities of demand generation such as account-based marketing (ABM) tools, content management tools, and analytics tools.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Review bots, fake news, and the misinformation age
    This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    Although severe competition has taught marketers to write in-depth, engaging, educating and fun content , there are still a lot of irrelevant, auto-generated, ‘content for the sake of content’ results. If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    “In the marketing world I see a lot of the same in the efficiency of the lead generation process, the lead qualifications process, as well as what’s known as marketing automation now,” says Mihalik. Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Big Week for Big Trade Shows
    Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Here Are the Top Marketing Design Trends for 2018 [Infographic]
    It's the latest generation of origami. Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection -- which boasts over 170 million images.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Only B2B - Untitled Article
    Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. In this post, we will focus on two significant “ purposes ” of content marketing: Demand Generation and Lead Generation. B2B marketers often use lead generation and demand generation interchangeably. For example, you can use blogs as a part of lead generation as well as demand generation.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Only B2B - Untitled Article
    5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer. Recently in one of our blog about Lead generation vs. demand generation , we cleared the air about lead generation and demand generation.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Only B2B - Untitled Article
    Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. Exploring new ways of generating more qualified leads for partners. Among the content syndication unanswered questions, co-branding is what generates a great curiosity for people. blogs B2B Content Syndication content syndication FAQs Demand Generation Lead Generation Marketing
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JANUARY 17, 2018
    [Generation] Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey
    Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […]. The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Generation] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    Other elements to consider when setting and managing expectations around your content marketing approach include your strategy, types of content , how much content is produced , distribution , and the length of time required to drive traffic, build subscribers, generate leads, or grow revenue. Being committed to content marketing is a no-brainer requirement for success.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Generation] 9 Experts Rethinking Demand Generation
    How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Generation] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Generation] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JANUARY 16, 2018
    [Generation] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Generation] Tips to Make Your B2B Website Design Lead Centric
    If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads. Leads. Leads. Leads. In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads. Usability. To create a great user experience, your B2B website design must be easy to navigate and intuitive to the user. Visually, the design should be uncluttered.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Generation] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    Employee shares generate clicks and engagements at 1/10th the cost of paid. One of the main reasons they decided to engage with us and pursue building such an ambitious employee advocacy program was they ran the numbers and found that the results they would generate from their employees’ sharing activity (clicks, engagements, re-shares) would both be larger in volume and (drum roll) cost 1/10th of what they were spending on paid. Facebook Feed Changing.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Generation] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Documenting daily life or processes may end up being part of your content marketing strategy, sure, but getting started for the sake of generating momentum is not content marketing. As soon as content marketing took off as an industry term, so appeared the naysayers.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 16, 2018
    [Generation] Empathy, Web & People: Improving The B2B Customer Experience
    Customer Experience Marketing Account-based Marketing B2B Marketing Brian Carroll Carlos Hidalgo Customer-Centric Empathetic Marketing Empathy Lead Generating leadership Marketing StrategyJanuary 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Generation] 13 Smart Brands Using Technology to Power Their Content
    While voice recognition also falls under AIDC technology, its potential to radically disrupt the way brands communicate with consumers, generate and analyze audience data, and position their content for optimal reach and impact places it in a category all its own. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Generation] Which Content Syndication Networks Are Right for You?
    So if you’re a small- to medium-sized enterprise that aims to generate earnings from your blog posts, Outbrain might not be the best syndication network for you. While ARC is not specifically useful for your SEO campaigns, it can help you generate traffic for your site and awareness or interest in your brand. If you’re not already syndicating your content in one way or another, you really should be.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Generation] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Social media and lead generation: two worlds that were not traditionally associated with each other. By taking stock of the available information, you can more easily weigh the usefulness of B2B social media and/or anticipated demand generation channels to your marketing plan, even for highly targeted plans like ABM. A few questions to ask when considering using social media in addition to direct channels for lead generation: How reliable is social media lead generation?
  • OVERGROUND  |  MONDAY, JANUARY 15, 2018
    [Generation] What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?
    Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Generation] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 14, 2018
    [Generation] Being Different B2B Marketers
    I’m not saying that lead generation and revenue growth is unimportant, of course it’s important if our companies are to be sustainable for the long term. In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing. Do we remember why?
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Generation] B2B Reads: Influencers, Data, and the Verbal Revolution
    Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them. Generating good quality leads remains one of the top challenges for B2B marketers. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
  • ALTITUDE BRANDING  |  SATURDAY, JANUARY 13, 2018
    [Generation] The Purpose and Significance of Finance in Business Operations
    Money, mostly generated by the sales unit when they sell the services or goods the business produces, it then proceeds into production where it will be spent to produce more goods to sell. Finance is the solution that helps in the production of new businesses and enables enterprises to take advantage of possibilities to expand, hire more local workforce and in turn help other companies and local, as well as the federal government over the payment of income taxes.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Generation] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    Facebook’s reasoning boils down to the fact that news articles get fewer comments and likes than user-generated posts. Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Generation] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. You can build and track campaigns, constantly optimizing them to generate the best results. Revenue Generation Blog Analytics Automation Marketing Automation NonprofitsNonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Generation] Account-Based Marketing - New Concept or Not?
    Fundamentally, both ABM and Inbound are about generating relevant relationships rather than scores of irrelevant leads through disruptive tactics, as traditional outbound processes would. Ultimately, digital enablement is responsible for the evolution and scaling of ABM; it has become a unique and valuable lead generation strategy in its own right.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Generation] How to Get Better at B2B Lead Generation
    All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods – Insidesales.com. The post How to Get Better at B2B Lead Generation appeared first on ONLY B2B.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Generation] Only B2B - Untitled Article
    blogs b2b Remove term: Content syndication Content syndication blog Content Syndication Demand Generation grow blog traffic traffic What is Content SyndicationQuick guide to Content syndication: All you need to know. Is your content marketing strategies all lined up? While drafting those strategies you must have added content syndication in your list. If not then you should get content syndication in the list right away and here is why: What is Content Syndication?
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Generation] Only B2B - Untitled Article
    Lead Generation: Pros: Adding on to the increased visibility you get better reach to the target audience, accumulating your chances of capturing more leads. While your overall lead generation numbers will most likely increase, you may be sacrificing the quality of interested leads. Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Generation] Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Generation] What to Do When Your Content Falls Flat: 6 Ways to Recover
    But at the end of the day, it’s still a gamble whether or not a new post will generate engagement -- and there are countless factors that determine its success. In order for a piece of content to generate maximum engagement, you need to make it as easy (and as worthwhile) as possible to share it. And the better you know your audience, the higher your chances are of generating engagement when you publish new content.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Generation] How Content Marketing Can Save Your Digital Marketing Strategy
    Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Generation] Only B2B - Untitled Article
    However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. blogs B2B blog blog traffic building blog audience Content Syndication Content Syndication Strategies Demand Generation Lead Generation traffic generation14 Tips to Grow Your Blog Traffic via Content Syndication.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Generation] Only B2B - Untitled Article
    However one of the best ways to deal with this is to backlink your content well to your website so that if any part of your content is ranking high you can capture traffic through the backlinks you generate. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Generation] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    At the time, it was an increase of 2,000% over our previous lead-generation efforts. Lesson #1: If your marketing goal is to track leads generated, it’s time to rethink your metrics. Because here’s the truth‚ As we learned in this campaign, generating a “lead” for your sales team is not always a good thing. We had no clue how Product Hunt was going to work in terms of awareness and lead generation, but we had a well laid out plan for further distribution and promotion.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Generation] Proven Tips to Improve Your Content Marketing Efforts
    In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. There are clear benefits of both gating and not gating content, the sweet spot is finding the right mix for your target audience to meet your lead generation goals. Content marketing is a must for any business now in today’s digital age.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Generation] Report: Marketers Seek to Drive Revenue Through Mobile Marketing
    Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Generation] 6 Reasons Video Is A Star Player In Content Marketing
    The future is bright, loud, and interactive, what does the next generation of B2B buyers love? When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Generation] Should Your B2B Company Be On Instagram?
    Tradeshows are still big networking and revenue generators for B2B companies. By creating a focused strategy for Instagram that has a variety of images showcasing your customers, team members, and your expertise in an eye-catching way, your high-quality profile can generate better brand recognition, interest, and leads. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Generation] These Sales Statistics Will Change Your Approach in 2018
    How are you generating new leads? Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.
  • LEANDATA  |  THURSDAY, JANUARY 11, 2018
    [Generation] LeanData Expands Executive Team to Further Momentum and Growth
    The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies. Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif.,
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Generation] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Since 91% of buyers are looking for more visual and interactive content, and interactive content generates 2x more conversions than passive content, now is the time to think about adding more engaging assets into your marketing mix. . . Companies are now dealing with a new generation of educated prospects. . . For a century, marketing and advertising were the same thing.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 11, 2018
    [Generation] Don’t Wait For the Next Redesign to Make Website Improvements
    Generating website traffic and giving prospects the information they need is paramount, but turning visitors into leads and nurturing leads into clients is the end goal. You need all the necessary lead generation components to get results. Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem.
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [Generation] How to Approach your Data Strategy
    We helped the company clean up its data and ultimately generated a pipeline value of $2.5M In the next post in our modern marketing series, you’ll learn how to generate demand with relevant content. An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Generation] Are you presenting relevant B2B Marketing KPIs to Your Board?
    So perhaps growing the social media audience and showing an increase in engagement and actual leads generated from them would be more aligned with the overall business goal of increasing MQLs and of course, the sales pipeline, When setting your KPIs for reporting, make sure to keep quarterly, bi-annual, and annual business goals in mind. The last thing you want is for your sales team to not follow up on leads generated due to a “quality” definition.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] Leads are Hard 
    While the move to digital makes it faster to generate leads, it doesn’t make the leads better. A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] Study: Teenagers Are Now Facebook’s Kryptonite
    In fact, 70 percent of Generation Z consumes two hours of YouTube every day. Social content marketing Generation Z social mediaLate last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t.
  • SNAPAPP  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic
    The event tactic was a big success, generating significantly more foot traffic and key follow-up data than past attendances. . A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. . Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it matters. .
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017
    Other key objectives for manufacturing marketers in 2017 included demand generation (23 percent), brand awareness (18 percent) and customer retention (12 percent). Thirty-four percent said that last year, they were not generating enough high-quality leads for sales. As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] How to Generate Leads with Webinars
    They want to know what was implemented and the results they generated. How to Generate Registrations. The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] Emerging Types of Innovative Digital Content
    By leveraging the power of audience interaction, user-generated content, animation, web design, and user experience, brands and media publishers are creating new and innovative content that delights the senses, encourages engagement, and drives traffic. Similarly, the New York Times played with animation, infinite scrolling, and user-generated content for a one-of-a-kind feature following the solar eclipse.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] The most important time to build pipeline? When you’re already killing it
    The prospecting starts generating business, which makes you busy – so you stop prospecting. Eventually that new prospecting generates new opportunities, which makes you busy, which causes you to stop prospecting… You get the idea. Unfortunately I see the same behavior from sales reps in a wide variety of industries, as well as with demand generation teams and their managers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 10, 2018
    [Generation] Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    Blasky also believes that it will generate greater opportunities for marketers. Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected ecosystems? Check. Self-driving cars? But, of course. Hold up.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Generation] How to Flaunt Your Website Redesign in 2018
    One of the best ways to spread enthusiasm and generate excitement about your successful project is to inform your faithful customers! Take your excitement with you through the finish line of the project and remember to generate enthusiasm within your organization and among current and potential customers with these tips. The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. And you’ve managed to do just that.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Generation] Supercharge Your Marketing With SharpSpring Social
    SharpSpring Social is designed to help you turn lead interactions into meaningful conversations that generate sales. By fully integrating social media management with marketing automation, SharpSpring Social empowers marketers to increase brand awareness, generate leads, and boost customer engagement in ways stand-alone social tools can’t. The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts.
  • LEAD LIAISON  |  TUESDAY, JANUARY 9, 2018
    [Generation] Facebook + Automation = Success
    Revenue Generation BlogWith over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently to drive businesses to use advertising services, and are limiting how many business page posts show in users feed.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Generation] Video Strategy: The Awareness, Interest, and Decision.
    The internet generation is used to move from page to page and scroll through multiple pages of content by the minute., Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ ’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Generation] B2B Marketing Agencies: How to Choose the Best Fit
    If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. Lead Generation?
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Generation] Brand Advocacy: Everything Your Company Needs to Know
    Additionally, when employees leave for another company, we’ve had quite a few recommend us to their new company as well and generated new business. These things combined are going to generate more business and people wanting to use your product or use your services. Everything Your Company Needs to Know. Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand.
  • CONTENTLY  |  TUESDAY, JANUARY 9, 2018
    [Generation] How to Make an Emotional Narrative Work For Your Brand
    Over the years, Dr. Zak’s work—including his latest book, Trust Factor: The Science of High-Performing Companies — has shown there are plenty of ways for us to generate Oxytocin so we can connect with people. One of the most surefire ways to generate empathy is via emotional narrative. I want to tell you about the last time I cried.
  • BIZNOLOGY  |  TUESDAY, JANUARY 9, 2018
    [Generation] Things I do to optimize for Google search engine discoverability
    First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window.
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Generation] Web Design Trends for 2018
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Generation] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. The answer is that traditional B2B buying committees are undergoing a generational-paradigm shift. In the first phase of the project, Heinz Marketing and SnapApp worked together to produce a survey that uncovered the impacts of the generational differences within different buying committees.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Generation] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    The journalistic email newsletter is one such way of melding journalism and brand marketing to build a better experience for consumers—and to build a new asset that generates ROI for years to come. One of the greatest advantages of digital marketing is the sheer volume of the overall online audience. But for most brands, this value has nothing to do with the ability to reach millions and even billions of people.
  • HG DATA  |  MONDAY, JANUARY 8, 2018
    [Generation] You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?
    Finally, MarketingProfs reported companies with ABM in place generate 208% more revenue for their marketing efforts. We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year, we’re here to help you achieve success.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 8, 2018
    [Generation] What Marketers Can Learn From Their Sales Team
    Building strong sales and marketing alignment is the dynamic duo your company needs when it comes to creating your brand, generating quality leads, and driving new business. Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one.
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Generation] 6 Expert B2B Instagram Tips for 2018
    Use authentic, real-time user-generated content. With more than 800 million monthly users , Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Generation] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    Explain your idea generation. When you preface the explanation of how you generated your idea with the observation, distillation, and relation to your brand, you can hone in on why your observation matters ­– and how it has an opportunity to create value for your organization. Generation. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm.
  • LEADSPACE  |  MONDAY, JANUARY 8, 2018
    [Generation] 5 New Year’s Resolutions B2B Marketers Should Stick to in 2018
    Marketing ABM account-based marketing artificial intelligence b2b b2b marketing B2B sales demand generation marketing Martech new year SiriusDecisionsWith the holiday season well and truly over, in the coming weeks and months our well-intentioned New Year’s resolutions will be put to the test.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Generation] 8 Principles of High-Converting Landing Pages
    Apart from generating leads, landing pages are also an efficient way to collect information about which of your visitors are converting or engaging with you. Once your landing page starts generating quality leads, check out our FREE whitepaper on Lead Management 101 to find out how to convert those prospects into paying customers! Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Generation] How Demand Generation is Limiting Your Business Growth
    Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. What are Some of the Most Common Demand Generation Issues? The second common problem is focusing too much on generating leads. How to Address These Demand Generation Issues.
  • ONLY B2B  |  FRIDAY, JANUARY 5, 2018
    [Generation] Only B2B - Untitled Article
    For the purposes of lead generation, we all develop content. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t. According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. That’s plain sad. But, we are here to help you out.
  • BIZIBLE  |  FRIDAY, JANUARY 5, 2018
    [Generation] The Budgeting and Planning Maturity Model For B2B Marketers Explained
    The planning and budgeting team need alignment with various teams such as the demand generation and sales operations team. For example, low maturity in planning is associated with duplication of effort and conflicting plans with the demand generation and sales operations team. At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations.
  • KAPOST  |  FRIDAY, JANUARY 5, 2018
    [Generation] Do Traditional Marketing Efforts Still Work?
    Demand Generation Marketing StrategyThe pace of technology has changed the way brands market and the speed with which they implement change. Each year, there are more tips, tools, and strategies to try, too—all. The post Do Traditional Marketing Efforts Still Work? appeared first on Kapost Content Marketing Blog.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Generation] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    ” App fragmentation generated a need for order, trusted third parties, and distribution channels. How do you humanly manage this multitude of new touchpoints — and the enormous quantity of data being generated by them? This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.
  • MARSDEN MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Generation] 11 B2B Marketing Learnings You Might Have Missed in 2017
    B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand GenerationThe Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia ( for real ). A lot happened last year.
  • VIEWPOINT  |  THURSDAY, JANUARY 4, 2018
    [Generation] How Much Leads Cost
    see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Sales is focused on the quality of the leads and revenue generated. I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.”
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