B2B Technologies

JULY 9, 2023

B2B Technologies has a legacy of delivering ground-breaking software tools that have earned industry recognition from experts like The Gartner Group, and a long-standing history as a Microsoft Cloud Partner.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. It had been trending that way for years, and the pandemic only accelerated the transition.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. to address pressing wants and needs. Use Third-Party Vendors. Source: Gartner. the right products and services. for the right businesses. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Speaking of shopping: retailers with physical stores continue to panic about the growth of Amazon and other ecommerce vendors. growth in alternative personal data sources.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Envy

MARCH 11, 2019

Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens. In addition, Gartner Blog Network is an outlet for the analysts to express their personal opinions.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

ClickZ

AUGUST 13, 2020

Today, organizations of all types and sizes are implementing AI; according to Gartner , 70% of organizations will integrate AI in the workplace to assist and increase the productivity of their employees by 2021. If there are challenges in integration, can your choice of vendor help you find a solution?

Marketing AI 100

Marketing AI Work Management Marketing Management Allocation 100

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 Barbara Gomolski, managing vice president at Gartner highlights this, as “IT leaders need a new type of budget, a rolling forecast that supports the return to growth.

Gartner 40

Gartner Marketing Management Terms and Conditions Marketing Proposals 40

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. Lydia Leong.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

The ROI Guy

JUNE 4, 2019

We move through our day expecting to press a button and receive what we purchased in mere moments. A recent Gartner study found 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed. It seems counterintuitive. The buying journey is not only slowed, but often stalled.

Optimization 40

Optimization Buying Cycle Gartner Amazon 40

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Instead, look for a company’s press releases, social media posts, annual reports, and the prospect’s LinkedIn posts. After 9 months, you’ll want to directly ask if they would like to switch vendors.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

KoMarketing Associates

FEBRUARY 23, 2016

This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Allocadia

APRIL 23, 2019

We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Marketing Resource Management (MRM) is a category that’s been around for many years – but initial MRM vendors were on-prem, expensive, clunky, and slow to deploy.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 2, 2009

So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Exactly how this relates to the vendor rankings is unclear, although I could find out if I paid $895 for the report.

Work Management 120

Work Management Marketing Management Class Vendors 120

Allocadia

APRIL 17, 2018

We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). Marketing Resource Management (MRM) is a category that’s been around for many years - but initial MRM vendors were on-prem, expensive, clunky, and slow to deploy.

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Conversica

OCTOBER 28, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Nuvi

JANUARY 25, 2022

Without their support, we would not have reached the pinnacle of enterprise software recognition by being included as a top vendor of choice in customer feedback management , the voice of the customer programs , and social media management. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Customer Satisfaction 40

Conversica

AUGUST 14, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Work Management 75

Work Management Lead Ranking Lead Scoring Marketing Management 75

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Time is squandered.”

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Conversica

AUGUST 15, 2018

This is just the most recent nod the company has received—Conversica is also a Gartner Cool Vendor, was named to the San Francisco Business Times “Fast 100” list of the Bay Area’s 100 fastest-growing private companies, is a Red Herring Global 100 award winner, and was named to CB Insights 2018 “AI 100.”.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

Conversica

JUNE 21, 2018

The company is a Gartner Cool Vendor and a Red Herring Global 100 award winner, was named to the San Francisco Business Times “Fast 100” and the CB Insights 2018 “AI 100,” and was included in the Inc. Conversica has been widely recognized for its AI technology and its rapid growth. 5000 for two years running.

Gartner 40

Gartner Sales Qualified Leads Marketing Proposals Vendors 40

Conversica

SEPTEMBER 7, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Advertising Agencies 53

Advertising Agencies Automation Best Practices Sales Qualified Leads 53

Conversica

NOVEMBER 27, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Gartner 40

Conversica

AUGUST 20, 2018

The Global Big Data Conference is the leading vendor-agnostic conference for the Big Data community. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. About the Global Big Data Conference.

Conference 40

Conference Verticals Gartner Sales Qualified Leads 40

Conversica

OCTOBER 27, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Conversica

SEPTEMBER 14, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Management Leads Lead 40

Conversica

SEPTEMBER 5, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, CA. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. .

Peer-to-peer 40

Peer-to-peer Product Lead Scoring Lead Ranking 40

Conversica

OCTOBER 8, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing Management 40

Marketing Management Sales Qualified Leads Leads Lead 40

Conversica

SEPTEMBER 28, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 40

Marketing AI Work Management Marketing Management Gartner 40

Conversica

APRIL 24, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. ###.

Marketing Management 45

Marketing Management Gartner Paid Search Agency Sales Qualified Leads 45

Conversica

MAY 23, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Enterprise Management 40

Enterprise Management Marketing Management Marketo Gartner 40

Conversica

JUNE 10, 2019

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. ###.

Marketing Management 40

Marketing Management Gartner Paid Search Agency Sales Qualified Leads 40

Conversica

AUGUST 22, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Lead Ranking 40

Lead Ranking Paid Search Agency Gartner Sales Qualified Leads 40

Conversica

NOVEMBER 26, 2018

Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Paid Search Agency 40