Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. But they could — and quite possibly will.

Marketing AI 129

Marketing AI Generation Gartner Telemarketing 129

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. And businesses are eager to get them.

API 103

API Gartner Paid Search Agency PR 103

Contently

MAY 23, 2017

Artificial intelligence. Google is using AI to improve just about every realm of its vast technology empire. It also announced a hyper-fast AI processor built to grow its cloud computing business , and a more “ proactive ” Google Home product. AI is 2 to 5 years away from mainstream adoption.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand.

Marketing AI 101

Marketing AI Brand Identity Branding Gartner 101

Webbiquity

APRIL 11, 2019

Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. Why opt for Conversational AI?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 105

Marketing AI Paid Search Agency Enterprise Management Gartner 105

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. The Gartner Hype Cycle Get MarTech!

Spending 113

Spending Paid Search Agency Ads Allocation 113

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Marketing-related sectors. Gen AI in marketing.

Marketing AI 96

Marketing AI Marketing Leads Advertising Agencies Generation 96

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Humans build trust and nurture relationships.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

Marketing AI 123

Marketing AI Copywriting Advertising Agencies Paid Search Agency 123

Exo B2B

OCTOBER 5, 2023

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. Artificial intelligence (AI). Which just goes to show how AI is taking over, even in this field. Here he’s talking about training AI, sharing our «essence».

Marketing AI 52

Marketing AI B2B Conference Gartner 52

Exo B2B

OCTOBER 5, 2023

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. Artificial intelligence (AI). Which just goes to show how AI is taking over, even in this field. Here he’s talking about training AI, sharing our «essence».

Marketing AI 52

Marketing AI B2B Conference Gartner 52

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

PureB2B

SEPTEMBER 1, 2021

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! This year’s event features three full days of strategy building, interactive learning, and professional development with the who’s-who of today’s marketing world. How Marketers Are Embracing AI/ML and Driving Real Growth.” Ready, set, log in!

Gartner 62

Gartner Demand Guidelines PR 62

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” Ask the CEO/CMO why she wants you to use AI?

Marketing AI 112

Marketing AI Allocation CMO RFP 112

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

Work Management 116

Work Management Trends Business Forrester 116

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

ClickZ

JUNE 22, 2020

The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style preferences. Why is this important to marketers? That is to say, they have found artificial intelligence , AI.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88

QuanticMind

FEBRUARY 1, 2019

But the last several years have shown us that Artificial Intelligence is not only here to stay, but is not-so-gradually disrupting industries and changing our lives. What is Artificial Intelligence? So what exactly is Artificial Intelligence? The Spectrum of Artificial Intelligence.

Marketing AI 41

Marketing AI Top of Funnel PPC Paid Search Agency 41

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

ClickZ

JUNE 5, 2020

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. AI can help you filter all the feedback to organize the themes you need to focus on. The idea of ‘buy-side AI’ uses AI platforms to focus on the key data that will lead to success. Scaling personalization.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

Conversica

JUNE 21, 2018

FOSTER CITY, CA - (21 June, 2018) The Company Brings Turing’s Vision of Human-Machine Communication to Life Through AI-Powered Conversations With More Than 50 Million People. FOSTER CITY, CA—June 22, 2018— Silicon Valley-based AI company Conversica is paying homage to the visionary whose ideas helped shape how modern AI works: Alan Turing.

Gartner 40

Gartner Sales Qualified Leads Marketing Proposals Vendors 40