PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. Point solutions are dead. If you don’t have a Partner program, it’s time to start one.

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Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

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Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

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Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. We’ve also enhanced our holistic solution with new functionality and offerings to help marketers achieve their content goals. It’s how customers experience your brand across a fragmented digital landscape.

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Martech

OCTOBER 22, 2021

It draws this valuable data from the various channels and devices they interact with, such as connected speakers, home management solutions, smart TVs, and wearable devices. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Learn more here.

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Work Management Marketing Management Privacy Marketing Proposals 103

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Adobe’s Magento is among the next best platforms, according to Forrester’s report.

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Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The post Unifying Go-to-Market Strategies: Insights from Terminus and Forrester appeared first on Terminus.

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Martech

JULY 18, 2022

” Because of the cost of ABM solutions, it’s a question to be considered carefully. It is also needs to be clear which team (or combinations of teams) will own the solution. The post How to decide if you’re ready for an ABM solution appeared first on MarTech. The benefits of ABM. Processing.Please wait.

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Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.

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Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Does your enterprise platform flag problems and suggest solutions? Does it help implement those solutions? That’s where an enterprise platform comes in. What holds back progress?

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Forrester SEO Best Practices Marketing Proposals 59

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66

ScanmarQED

SEPTEMBER 29, 2019

This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019". For now, you can find the full version here.

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Forrester Features Vendors Marketing Report 40

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. In 2022, annual growth peaked at 16.7%, according to Forrester. Click here to take the survey Data solutions. A multi-year martech boom is underway. over the coming years. In your inbox.

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The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

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Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

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Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

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Forrester Personalization Trade Show Webinar Metrics 171

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

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Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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Forrester Account Based Marketing Research ABM 60

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

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Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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Account Based Marketing Forrester ABM Marketing AI 48

Mereo

SEPTEMBER 29, 2022

No longer are your salespeople addressing just the one decision-maker who can say “yay” or “nay” to your solution. WHY THE BUYING COMMITTEE IS CHOOSING THEIR SOLUTION. In the 2022 DemandGen survey of 340 B2B executive buyers , 68% indicated this was the most important element in their ultimate solution decision.

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Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. Mockingbird Communications. +1 1 617 913 2404.

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Forrester Co-Registration Webinar Metrics Lead Ranking 52

The Point

JUNE 23, 2020

Indeed, those who announce that anything is “dead,” marketing-wise, typically have an agenda in mind, most often selling you a product or solution to facilitate whatever replaces the (allegedly) departed. For those demand marketers promoting complex solutions, with long sales cycles, into large organizations, this is a must read.

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Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Madison Logic

SEPTEMBER 23, 2019

As the Chief Marketing Officer at Madison Logic, I know exactly how valuable our ABM solution is to our customers. The post Forrester TEI Study Shows Customers Can Receive 507% ROI from Madison Logic appeared first on Madison Logic Blog. I needed a way to share this information with prospects in a concrete.

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Forrester Studies ROI Account Based Marketing 45

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth.

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Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Financial services CRMs are changing and so are the needs of customers. Get the report 2.

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Work Management Marketing Management CRM Service 102

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. To replace third-party cookies, the industry is moving toward solutions like Google’s Privacy Sandbox , which proposes using anonymized signals within a browser to deliver relevant ads without individual tracking.

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Top of Funnel Content Marketing Planning Work Management 167

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

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Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. To learn more, download a full copy of The Forrester Wave : Sales Content Solutions, Q3 2020 report.

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Enterprise Management Work Management Marketing Management Forrester 85

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

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Forrester Marketing Report Lead Ranking Work Management 40

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” The Forrester Wave evaluated 14 category providers according to current offering, strategy and market presence. Learn more about Terminus at www.Terminus.com.

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Advertising Agencies Advertisements Advertising Forrester 20

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Does that figure depend on the type of solution? Does the complexity of the solution change things? In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment.

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Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

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Webinar Metrics Peer-to-peer Forrester Planning 112

Lattice

JUNE 16, 2017

Marketers “will find Lattice to be a proven solution” and that Lattice has “the most consistent performance” across all of the vendors they evaluated.

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Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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