Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Formerly @Google @YouTube. Obsessed with cool marketing stories. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music. Followers: 3,699. Tweets last 90 days: 100+. Charles Betz. CharlesTBetz. Concerned citizen. Personal views only. Brett Brohl.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Jeff Loeb’s appointment as chief marketing officer comes hot on the heels of Vidyard’s recent announcement of Shannon Stubo, the CMO of LinkedIn, joining the company’s board of directors.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. .”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Programmatic/Strategic Delivery.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Marketing Insider Group

FEBRUARY 5, 2024

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Ascend2) 79% of top-performing companies have been using marketing automation for three or more years. market share.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

NOVEMBER 11, 2013

Marketers will be able to reach audiences in living rooms Set-top boxes are bringing the Internet into the living room. Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. Where do you think video marketing is going? What are Your Predictions?

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Adobe Experience Cloud Blog

DECEMBER 15, 2009

IT marketers meeting buyers' online content needs. Marketing Automation gets Social – the first major announcement about social marketing automation. October 2009 Online Marketing News. YouTube is routinely serving more than a billion video views per day. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. What are some of the social selling mistakes that you see marketers and salespeople repeating over and over again?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. I know, I know—you're probably thinking about creating videos for social networks or YouTube. But there's another option that can be a hidden gem for your online business. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. The conference speakers include some of the biggest marketing experts and thought leaders in the world of social media. B2B Marketing EXPO – London.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Industrial Marketing Today

MAY 14, 2010

Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation. I really like the way you’ve explained the four phases of Inbound Marketing Automation.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. It was a simple idea but one that would change the world of digital media — and brand marketing — in a very significant way. department required.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. Forrester ). Optinmonster). Optinmonster). LinkedIn ).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. What is B2B Marketing Software. A report by Social Media Today shows that 75% of marketers currently use at least one type of marketing automation tool.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. But the evolution of marketing automation tools can make these interactions far more relevant and flexible. Dynamic content for returning visitors. Video and animations can help you tell a richer story.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Hubspot

NOVEMBER 14, 2011

Soon, the pair demonstrates everything that can go wrong with automation. It's classic Lucy as well as a classic example of automation gone awry. Marketing automation done right is a thing of beauty. Well, to marketers like me, anyway!) Marketing automation done wrong is just speeding up a broken process.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Social media channels now have a large place in marketing strategies across the board. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

As Tyler put it, digital marketing and marketing automation are major breakthroughs that are influencing the way we engage our audience. Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.”

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. The widget allows you to embed video from hosting sites like YouTube directly on your pages and pop-ups. But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Use Social Media to Live Stream Events Social media channels now have a large place in marketing strategies across the board. It’s no longer just about basic Zoom calls or uploads to YouTube.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. The YouTube Approach to Lead Nurturing (blog post). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

DECEMBER 4, 2017

A common problem is that the marketing team are undereducated on landing page creation, or too pressed for time — tools like Unbounce and Instapage make landing pages easy to build and test. . . #31. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Single Grain

NOVEMBER 11, 2019

6) Easier Marketing Automation. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. 49% of businesses use marketing tools for their email automation. 8) Automated Email Marketing Campaigns.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

KEO Marketing

SEPTEMBER 1, 2017

However, every technology marketing program can build a sound foundation for these best practices. Leverage Marketing Automation. Marketing automation refers to software that automates repetitive marketing tasks. Most importantly, marketing automation helps you generate leads.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

The Lead Agency

AUGUST 18, 2019

More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. There are a number of readily-available technologies that can help you create personalisation at scale , such as marketing automation programs.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

More marketers are taking note of this trend, with 45% of marketers planning to add YouTube, and 41% Facebook Video, to their marketing strategies. There are a number of readily-available technologies that can help you create personalisation at scale , such as marketing automation programs.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Jeff makes social media and digital marketing simple without the gobbledygook. Joe is a B2B Marketing consigliore and president of marketing automation services provider Allinio. Now you may wonder, “ How do we build a community?

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100