HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. Another feature goes a step further and provides finds data on other companies that are similar to a current prospect. Can a HubSpot service offering be far behind?

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. The VEST entries showed very little change in the features reported by the various vendors since the last report.

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Why Should You Care About Featured Snippets? How Do You Rank in the Featured Snippet Section?

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Feature. Building HubSpot's Page Templates.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is the CMO of HubSpot.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. In celebration of the giving season, we've packaged up 12 days of free features that you can use, no strings attached. 12 Free Features & Tools for Marketers.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. Comment below with your best experiments and hacks to increase sales opportunities (and hey, we might even feature your experiment on our blog).

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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

13 Essential Features for Taking Payments on Your Website

Hubspot

13 Essential Features for Taking Payments on Your Website. If you're a HubSpot customer using the Website Platform, you can get a standard SSL certificate for free starting October 1. If you're a customer but don't have the HubSpot Website Platform, SSL is available for purchase. (To

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About. Which YouTube features can you add to the list?

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. Most brands utilize this feature, as it allows you to reach a larger audience.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

Hubspot

Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place.

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later.

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." And as we learn more about Graph Search, we'll be sure to update you on any new features or use cases.

16 Little-Known Google Calendar Features That'll Make You More Productive

Hubspot

With the out-of-the-box features in place, Google Calendar starts to feel a lot less simple. Luckily, there are some cool hacks and under-the-radar features that you can use to make your life in Google Calendar much easier to organize. But some people prefer to use this feature.).

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Social platform integration: using native features of the social platforms by writing to their APIs.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. It avoids a common problem with scoring systems, that systems with the most features always win.

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot

Sharpspring

April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. “HubSpot is right. Get on a demo and see what makes us the perfect alternative to HubSpot, Marketo and others.

Price 22

5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. I used this technique for my What is SEO copywriting page and I’m happy to say that Google shows the page for the featured snippet. Sometimes, you need good content, and fast.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. hubspot lead generation inbound marketing innovation social media marketingThat said, here are highlights from my notes.

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. HubSpot''s," said Beth.

How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications

Hubspot

If you're familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. How HubSpot Certifications Helped Build an Inbound Strategy.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Let's get a few low-hanging fruit features out of the way first. The final LinkedIn company page feature at your disposal is the 'Careers' tab.

The 17 Best Social Media Management Tools

Webbiquity

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” 17) HubSpot Social Inbox. Pricing: a component of HubSpot inbound marketing software.

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How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]

Hubspot

With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. So how can you start taking advantage of this awesome feature?

Features vs. Benefits: A Crash Course on Proper Messaging

Hubspot

When we get into the nitty gritty details of that specific company''s goals, however, we start talking about the importance of speaking to the benefits their organization offers, instead of focusing on the features.

Facebook's Newest Feature: See Who's Posting From Your Company Page

Hubspot

Here''s what it looks like: Two points to note: 1) this information works whether you''re posting on Facebook Company Pages directly or through third-party apps like HubSpot , and 2) it''ll only appear on posts made on or after February 20, 2014.

Lead Nurturing for All: An Affordable HubSpot Alternative

Sharpspring

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. Download the article to: Learn why SharpSpring’s model wins over more clients than HubSpot’s.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). You may be featured in a future blog post (complete with your special pen name, of course).

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.