Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Abandoned cart emails.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Benchmark Email

MARCH 1, 2023

Email marketing is the marketing holy grail for most businesses. Given that the ROI for email marketing is around $36 for every $1 spent, it’s no surprise. Email marketing builds customer loyalty, provides valuable information, nurtures leads, and increases awareness and direct sales.

Email Marketing 84

Email Marketing Software Features Advertising Benchmark 84

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 282

Marketing Automation Services Email Marketing Marketing Management Tools 282

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 117

Email Marketing Google Click Rate Marketing & Strategy 117

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Features 113

Features API Customer Satisfaction User-Generated Content 113

Benchmark Email

NOVEMBER 15, 2021

An ongoing priority for B2B marketers is the successful value exchange between them and their intended audiences. B2B brands provide value to their audiences via research and content with lead generation forms and email signup promos.

Email Marketing 103

Email Marketing Features Advertising Benchmark Lead Scoring 103

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Business email address Subscribe Processing. Data redaction.

Features 128

Features Marketing Analytics Tools Google Demographics 128

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? “The LLaMa LLM seems to be gaining some popularity among certain corners of the market. .”

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

ConvertKit

APRIL 26, 2021

Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can monetize their email list.

Youtube 113

Youtube Email Marketing Features Deliverability 113

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Fuel for your marketing strategy. Shopping Collections.

Youtube 86

Youtube Features Merchandising Sample 86

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Martech

JANUARY 17, 2024

Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Many of these features are now being upgraded with AI and ML. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 113

Marketing AI Enterprise Management Features Marketing Management 113

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? Plus, a new feature gets added to Gmail’s package tracking. You’ll get an email reminder to renew.

Email Marketing 79

Email Marketing Phishing Forecasting Class 79

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Copy.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Fount Media

SEPTEMBER 30, 2022

Email Marketing has always been one of the most effective ways to reach and communicate with prospects and existing customers in the Business-to-Business (B2B) world. Given the fact that more than 85% of people prefer to use email for business purposes, Email tends to become a huge platform to market.

Email Marketing 52

Email Marketing B2B Marketing Features B2B 52

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. A Clear and Concise Message : Clarity is king in the realm of email communication.

Email Marketing 70

Email Marketing Branding Brand Identity Trigger Marketing 70

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. Business email address Subscribe Processing. Why we care. Get MarTech! In your inbox.

Features 105

Features Google Conversion Forecasting 105

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing. Get MarTech! In your inbox.

Features 113

Features Click Fraud Product Advertising Agencies 113

Fount Media

DECEMBER 18, 2022

Email marketing is a great way to connect with your customers and keep them updated on your latest products, services, and promotions. But sometimes, email marketing can feel stale and boring. If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. However, the final decision depends on addressing any lingering competition concerns from the UK’s Competition and Markets Authority. Business email address Subscribe Processing. Why we care. Am I affected? Get MarTech!

Features 131

Features Google Privacy Eye-Tracking 131

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform.

Features 102

Features Product Landing Pages Mobile Advertising 102