Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Salesforce Marketing Cloud

AUGUST 24, 2022

Check out our tips for making shopping easier than ever in the 2022 Holiday Planning Guide for Retailers. Tip #1: Offer faster mobile commerce experiences. In fact, in the second quarter of 2022, mobile accounted for 71% of traffic share and 61% of total order share. Tip #3: Prioritize fulfillment and inventory optimization.

Tips 98

Tips Fulfillment Work Management Marketing Management 98

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Blog posts with videos draw more traffic. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. You’re not alone.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Marketing Insider Group

JANUARY 24, 2023

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. There are more than 1.86

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

NOVEMBER 9, 2021

Below are some key tips to help you get more YouTube subscribers and build the foundation of an engaged following. That means publishing to Facebook, Twitter, Instagram and any social network in-between. Below are some tips surrounding your channel setup that can encourage new subscribers beyond direct promotion.

Youtube 138

Youtube Tips Tools Social Media 138

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Which Has Better Reach: Email or Social Media?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy. Is your firm’s visibility maximized in search results?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Sprout Social

DECEMBER 2, 2020

The first step toward building an audience on social media is simply figuring out who you want to target and what that audience consists of for your business. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? This post gives you a look at the social media demographics of each network.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Instead, they might be wondering, "Which social platform should I publish Stories on?".

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

EveryoneSocial

JANUARY 26, 2021

That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Here are some B2B social media strategies and tips to get your company on a better path to success. And, LinkedIn drives half of this traffic.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Convince & Convert

JANUARY 2, 2014

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. So here are our best and most practical ways to see a big impact from your actions on social media: 1. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tips from Pubcon 2012. Did you know that if there’s a mint on the check tray for each diner, tips go up 3.3%? There was a lot of talk about the intent Pinterest users have versus other social networks.

Tools 120

Tools Trends Tips Social Networks 120

Unbounce

JUNE 28, 2022

Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase. All the marketing and engagement happens on social media, but the purchasing process happens on the retailer’s ecommerce website. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy. Is your firm’s visibility maximized in search results?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Sprout Social

NOVEMBER 22, 2016

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.

Social Media 99

Social Media Optimization Conversion Media 99

Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. Tip #2: Make your offer shareable.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Click To Tweet.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. Read on to learn just what content syndication is as well as tips and tricks for using it to build your brand. How Does Content Syndication Work?

Traffic 62

Traffic Top of Funnel Curation Content 62

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Google+ Guides and Tips. 3 reasons Google+ is not a social network by iMedia Connection.

Google 100

Google Tips Digital Asset Management Best Practices 100

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Circle Studio

JUNE 23, 2022

The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. A few tips to help with promotion: • Promote your premium content (i.e. eBooks) on your social channels regularly. Include older, evergreen blog posts in your social media publishing rotation.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Online Marketing Institute

AUGUST 7, 2018

Don’t limit yourself to the top five social networks either. Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. You’d be surprised by how many different networks there are to leverage.

Social Media 52

Social Media Work Management Marketing Management Class 52

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. Read on to learn just what content syndication is as well as tips and tricks for using it to build your brand. How Does Content Syndication Work?

Traffic 48

Traffic Content Custom Publishing Aggregators 48

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Convince & Convert

FEBRUARY 20, 2015

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. More than 75% of Pinterest traffic comes from the mobile app.

eCommerce 166

eCommerce Buy Digg Social Networks 166

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. You might get more tips from your lead generation efforts if you run a split test. It is 277 percent more successful in generating leads than Facebook and Twitter.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. You might get more tips from your lead generation efforts if you run a split test. It is 277 percent more successful in generating leads than Facebook and Twitter.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62