Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

AUGUST 9, 2021

But more and more, advertisers are using programmatic exchanges for a more automated process. But even with a traditional ad contract, the publisher or distributor could be using an “extension network” in the form of an external partner or ad network outside of the publisher’s walls. Read more here. Quote of the day.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Sprout Social

JUNE 16, 2020

That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters. Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied.

Facebook 116

Facebook Profiling Paid Search Agency Contact Marketing 116

Hubspot

APRIL 24, 2018

Facebook has published its internal enforcement guidelines. These guidelines -- or community standards , as they're also known -- are designed to help human moderators decide what content should (not) be allowed on Facebook. Now, the social network wants the public to know how such decisions are made. "We April 23, 2018.

Communities 74

Communities Facebook Process Guidelines 74

Hubspot

DECEMBER 10, 2020

While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and a handful of other resources that smaller businesses might not have. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 78

eCommerce Facebook Marketing Budget Business 78

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” — Rebekah Radice.

Facebook 100

Facebook Tools Work Management Best Practices 100

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. What Is Facebook ROI? Facebook Ads. More than 1.71

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. And no, Facebook is not punishing you or your Page. Don’t panic.

Facebook 97

Facebook Banners Lock-In Transparency 97

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. What do you think is the future of organic social media? (In Let's dive in! ✨ 1.

Social Media 85

Social Media Work Management Marketing Management Process 85

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. This will help determine when to make changes, or even drop certain networks altogether.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Note and move on.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Anything Goes Marketing

OCTOBER 22, 2012

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. That's about all I had time for - so I thought.

Social Networks 100

Social Networks Tools Social Media Facebook 100

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. In the process, it bypassed search as the digital format that accounts for the most ad spend. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 75

Advertising Agencies Facebook Advertisements Advertising 75

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 68

eCommerce Facebook Marketing Budget Business 68

ATAK Interactive

SEPTEMBER 18, 2019

With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network is virtually impossible to ignore and doing so can significantly impact sales and performance. What is the Facebook Pixel? What is the Facebook Pixel? .

eCommerce 60

eCommerce Facebook Marketing Budget Business 60

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Facebook 79

Facebook Features Word of Mouth User-Generated Content 79

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Marketing Insider Group

JANUARY 24, 2023

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. The return on social media marketing investments have surpassed those of print marketing, and that’s not changing any time soon. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Facebook is launching three competitors on its own. That’s cute.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. With the right social media goals, you can do a SMART quality check while defining them.

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. The first step is to choose which social media sites on which to focus your activities. Such a business may look at Facebook and Instagram to reach their customers.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. But, don't write Facebook off just yet. When we surveyed 275 consumers from across the U.S.,

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. A Look at Facebook's Changing Ad Policies. presidential election. Where the Recent Changes Began.

Facebook 71

Facebook Paid Search Agency Ads Peer-to-peer 71

Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

Advertising Agencies 75

Advertising Agencies Facebook Advertisements Advertising 75

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 4.

Social Media 80

Social Media Template Work Management Marketing Management 80

flux.la

APRIL 23, 2020

Facebook is, without doubt, the most popular social networking website on the internet. With the current locked-down situation across many places in the world, people are going to the social media giant to communicate with friends and to stay entertained. How to save Facebook videos.

Facebook 52

Facebook Software Video Marketing Lock-In 52

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S.

Spending 76

Spending Facebook Ads Social Networks 76

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126