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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

As the market intensifies and competitors try to acquire each other’s clients, optimizing the end-to-end customer experience and maintaining strong customer relationships has become more vital than ever. Picreel offers similar features but optimizes the display of pop-up forms and offers. Connect with him on Facebook and Twitter.

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

If you answer the question directly, have over 1K links to you site, and optimize, you may become a Google Quick answer (pro tip)! You can follow Chris on Twitter and Facebook. The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. This interview has been edited and condensed.

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7 Google Ads Influencers to Follow

Brandpoint

You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.