Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. billion monthly active users.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. Livestreams can take on many forms.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. This can depend on your advertising goal. Because you provide the source list, you can build different types of lookalike audiences that accomplish a variety of advertising goals.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Stevens & Tate

MARCH 31, 2024

This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. By tailoring the sales funnel, businesses can more effectively identify where customers are in their journey and determine appropriate actions.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Only B2B

JANUARY 9, 2023

Here, you are inverting the conventional sales funnel. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. In order to “play the game” and discover what’s available, we frequently start the funnel with a broad-based marketing strategy.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Marketing Insider Group

MARCH 18, 2020

My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds. There are thousands of free and premium plugins available for marketers to manage everything from SEO to sales funnel creation and landing page optimization.

Marketing Management 362

Marketing Management Tools Planning RSS 362

SmartBug Media

JUNE 22, 2020

No matter the size of your paid advertising budget, it is important it is to spend wisely. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. Set Up Marketo’s Advanced Reporting.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

FunnelEnvy

FEBRUARY 11, 2021

Online advertising is no exception. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), which would be one thing if the value of those channels was clear, but a staggering 47% of us admit that we can’t measure ROI and 18% aren’t sure if they can or not.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Only B2B

OCTOBER 26, 2023

The implementation of intelligent email marketing tools not only nurtures your leads but also expertly shepherds them through your sales funnel. The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. We can’t point to the advertising guy and make it all about him. How Do You Answer ‘What Is The ROI of Content?’

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. Places like LinkedIn, Twitter, and Facebook offer B2B companies new arenas to spread brand awareness and win new customers. LinkedIn Sales Navigator.

Tools 145

Tools Enterprise Management Work Management Top of Funnel 145

KoMarketing Associates

APRIL 7, 2021

This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel. And so if you really want people to see and share your content, consider removing some of those lead generation forms (aka “gates”), especially for some of your most shareable, top-of-funnel demand generation content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Dr. Pelè’s LinkedIn: [link]. Everyone is afraid to be sold. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

illumin

SEPTEMBER 20, 2023

The campaigns with the highest return on investment (ROI). Attributions lets marketers make informed decisions about their campaigns in order to reduce wasted ad-spend and increase their ROI (return on investment). Others tend to assign credit largely near the conversion stage of the funnel.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sprout Social

OCTOBER 19, 2023

Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing. Marketers are using AI to optimize social media advertising and make ads more attractive to audiences by analyzing engagement behavior and audience preferences.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

SalesGrape

NOVEMBER 3, 2023

Moreover, social media allows for precise targeting capabilities that traditional advertising methods lack. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Optinmonster

MARCH 27, 2024

They focus on getting as many “leads” as possible into their funnel. So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI. The way most business owners do lead generation is wrong. For them, it’s all about the volume of data they get. Ready to get started?

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook. Are your customers there?

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Sword and the Script | B2B

JULY 20, 2021

B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook.

Paid Search Agency 119

Paid Search Agency Paid Content B2B Marketing Companies 119

Choozle

JANUARY 25, 2022

Word-of-mouth marketing is free marketing, which will also save you costs on advertising. You might advertise through social media, through Google Ads, and by using an SEO strategy. It can tell you which sequences of touchpoints provide the most return on investment (ROI) and customer sales. Why use attribution modeling?

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Holding a valuable audience and creating content on a social platform is considered as an organic advertising strategy delivering exceptional results to brands. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

ClearVoice

JANUARY 26, 2021

Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets. How do you measure ROI? Clearly, based on spend alone, social media advertising is here to stay. There is a time and place for everything. Where are they?

Social Media 116

Social Media Paid Content Training Media 116

ConvertKit

JUNE 21, 2021

The stats don’t lie —your email list is your business’s most valuable asset with an ROI of $35 for every $1 spent. Beyond a great ROI, growing your email list gives you: Direct access to a loyal following. Here are some other ways you can talk to potential customers: Joining relevant Facebook groups. 4 months to launch.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Metadata

MARCH 25, 2021

This post was originally published by Kaylee Edmondson on LinkedIn as part of a new Center of Excellence initiative that Chili Piper just launched. The benefits we knew we needed When pitching our need for software to optimize our advertising, I wanted to make the benefits we’d gain clear to the executive team. Why should you care?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Martech

APRIL 26, 2022

You can use the right tech stack and channels for your ICP, but it’s tough to get the right ROI without the right team. Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage. But if it’s ROI you’re after, the investment pays off.

Account Based Marketing 93

Account Based Marketing ABM Paid Content Cost 93

Content Marketing Institute

OCTOBER 16, 2017

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. The sheen of vanity metrics fades when explaining #ROI or customer lifetime value, says @LogocracyCopy.

Lead Ranking 94

Lead Ranking Top of Funnel Correlation Lead Scoring 94

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Drove more visits to our website, and increased click-through by 150%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Metadata

MARCH 26, 2021

This post was originally published by Kaylee Edmondson on LinkedIn as part of a new Center of Excellence initiative that Chili Piper just launched. The benefits we knew we needed When pitching our need for software to optimize our advertising, I wanted to make the benefits we’d gain clear to the executive team. Why should you care?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). This adds some extra steps to your campaigns, providing more opportunities for leads to drop out of your funnel.

Social Media 131

Social Media Social Marketing Privacy Policies Media 131