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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. So, what should you know about PPC ads and keywords? Let’s jump right in!

PPC 288
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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Long-tail keywords are a secret weapon as you boost your SEO efforts. Embryo reports that long-tail keywords are 36% more likely to convert than shorter ones, making them worthy of your attention.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. So, Facebook ads, Google AdWords, sponsored Instagram posts, and others.

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The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. Blog posts can incorporate both high-volume keywords and long-tail phrases that align with what your audience is searching for. User intent plays a big role here.

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7 Ways How to Use Keywords for SEO Effectively

Optinmonster

If you don’t understand how to use keywords for SEO , you’re losing business. That means if you get keyword use wrong, you’ll seriously hurt your business. In this article, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need.

Keywords 105
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4 Ideas for Better Blog Content

Marketing Insider Group

To discover what your audience truly cares about, start with keyword research. Tools like Google Keyword Planner can help you understand what potential readers are searching for online. As you use these tools, try looking for keywords that are relevant to your brand but also have a high search volume.

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns. On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. Focus on quality and readability to engage your audience.