Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Today, webinars are more important than ever.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Long-Live the Tweetchat!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Focus on audience engagement. Generate audience insights.

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. First, let’s talk logistics.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Use a virtual event to support your next product or service launch.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 1: The funding play Triggering event: A small company secures a round of funding (check).

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. It’s also valuable for keyword research. Webinar Ninja.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

SmartBug Media

SEPTEMBER 25, 2020

Events are a great way to engage leads for your senior care company. Unfortunately, right now in-person events aren’t a possibility for a lot of people. That shouldn’t stop you from hosting these events—all you have to do is take them online! Webinars are such a great tool to provide information to your audience.

Webinar Metrics 81

Webinar Metrics Effectiveness Paid Search Agency Companies 81

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

ActiveDEMAND

MARCH 20, 2020

With Coronavirus and social distancing becoming a reality, many companies are looking for options to turn physical events and conferences into virtual ones. With that in mind, we thought we’d share our recipe on how we do webinars. Webinars have several key factors for success: Promotion to get a decent number of attendees.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Zoominfo

OCTOBER 5, 2021

Scenario Event managers typically receive a list of companies that will be attending an upcoming event. By leveraging a B2B data provider , they can reference company organization charts and reporting structures to identify contacts that fit the profile of an attendee.

Profiling 100

Profiling Webinar Metrics Contacts B2B 100

Hubspot

APRIL 13, 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x The Best Live Webinar Software.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Launch Marketing

JANUARY 20, 2021

Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. From the customer’s experience, a webinar is all about great content and interaction. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Plus, we’ll show you some shining examples of what audience engagement looks like. What is audience engagement? Audience engagement is any interaction between your target audience and your brand. How do you compare?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background. Use good lighting.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98