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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. Those audiences come back regularly for highly relevant information and entertainment.

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4 PR Considerations For Virtual Conferences & Events

Bluetext

Additionally, it’s why many have been evaluating and participating in virtual technology conferences and events, or even shifting their own user conferences and events from in-person to virtual. . Technology providers must determine if the event organizer has hosted virtual events in the past. Is This Their First Rodeo?

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Congrats David!

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is called PR 2.0.

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