Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? From the results yielded by our recent survey, we’re seeing that the lag in automating data capture is due to a lack of tools, resourcing and capabilities, which the vast majority (89 percent) listed as the main reason for delayed follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. From here, we were able to establish an entire list of resources we needed to cook up in order to market our event to the masses. And thus, the EMSA campaign funnel was born.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

DealSignal

OCTOBER 18, 2022

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. Segment for the right events : Event marketing is one of the most important B2B marketing channels today.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

markempa

JULY 8, 2013

Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Event Marketing branding event marketing sponsorships trade show' Together with Arketi, I think we did a very good job of making sure every tactic we used at this trade show made an impact.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. See how Bluetext worked with Citrix to bring their networking event to the digital sphere.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Vision Edge Marketing

OCTOBER 25, 2022

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Without enough tactics and associated activities and resources behind a strategy, the success of the strategy is in jeop ardy. This episode of What’s Your Edge? This is also true of growth strategies. . Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

AUGUST 18, 2020

Functionality includes content / speaker / sponsor management, registration, an agenda builder, chat, interactive Q&A and polling, discussion groups, attendee networking, a virtual expo hall, a resource library where attendees can download content, and journey maps and reporting. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match. Algorithmically, based on reader response, the best content gets pushed to the top.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 92

Enterprise Management Marketing Management Fulfillment Training 92

Launch Marketing

AUGUST 23, 2023

The ability to scale marketing efforts faster: After hiring internally, it will take time for a VP of Marketing to get acclimated. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. Analyze Your Existing Content.

Best Practices 270

Best Practices Content Social Media Planning 270

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Episode Links and Resources.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Zoominfo

OCTOBER 13, 2023

Many ZoomInfo customers see great success pivoting to an inbound sales and marketing motion across Germany and other DACH regions. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

NOVEMBER 17, 2021

To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics. Guests who reach your event registration forms are at a critical point in their engagement with your business. Coordinate your staff.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Ready to learn more about enacting a strong virtual event follow-up strategy? Plan for Post-Event Resources. Engage Attendees On Social Media.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Stevens & Tate

APRIL 18, 2024

Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI). Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Heinz Marketing

JULY 22, 2021

Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Depending on your resources, there may be some workarounds. How will you engage with your target audience? Sales enablement. Content syndication. Content hubs.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Only B2B

FEBRUARY 11, 2024

Provide valuable content and resources at each stage of their journey. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats. Evaluate your resources and budget. Explore different data providers and partners.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Webbiquity

APRIL 4, 2019

B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Publisher by Nick Youngson CC BY-SA 3.0 ImageCreator. Those audiences come back regularly for highly relevant information and entertainment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Heinz Marketing

APRIL 24, 2020

By implementing a consistent process for entering and tracking lead sources, you can begin to measure the value of marketing campaigns and initiatives tied directly to revenue and ROI. The lead source field should not be an open text field – it should be a drop down with a set list of values that represent your various channels, like: Event.

Lead Scoring 94

Lead Scoring Lead Ranking Sales Qualified Leads Leads 94

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62