SmartBrief - Marketing

JULY 11, 2023

“We decided these platforms are currently just too dangerous for the well-being of young people and until they take action to provide a safer environment for their users, we were not comfortable being present there,” says Brandi Halls, chief ethics officer of Lush North America. “As Understanding that connections matter is key.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Vision6

JANUARY 14, 2024

Addressing privacy concerns Since AI relies heavily on data, ethical considerations, and privacy concerns come to the forefront. Non-quantifiable Key Performance Indicators (KPIs) Some marketing goals, like brand loyalty or engagement, can be challenging to measure with pure data. Brand loyalty? Do you want higher conversions?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

SendX

MAY 18, 2020

You should collect your leads ethically and use an email verification tool like Voila Norbert to clean your list. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter. This is unethical as well as a waste of time and money.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

The Customer

JUNE 15, 2021

What Shopper Loyalty to Instacart Could Mean. Quick-Take: Customers’ loyalty has been shifting to Instacart for years. These results clearly indicate the lack of loyalty to grocers on the Instacart platform. Why Enterprises Must Tackle Ethical AI. Beware of letting the fox into the henhouse. Consumers Pretty Optimistic.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

The Customer

JUNE 29, 2021

Judd Legum with the newsletter Popular Information recently identified 25 corporations that donated a combined total of more than $10 million to politicians pushing anti-gay rights legislation. Customer Concern for Ethical Data Usage. Why Ethical AI Won’t Catch On. DATA & PRIVACY. TECHNOLOGY. provider brands.

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

ClickZ

JULY 21, 2023

Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty. By embracing digital-first approaches and incorporating personalized celebrity curation, brands can attract more customers, build stronger connections, and ultimately drive sales and brand loyalty. #3.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Outgrow

APRIL 29, 2024

User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty. For example, LobsterGram includes customer reviews in their email newsletters to promote their products and services.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

SocialPilot

FEBRUARY 26, 2024

AI in content generation streamlines the creation of articles, blogs, email newsletters, and media by analyzing data and trends to produce relevant content. Marketers use AI to offer their customers a positive experience, fostering brand loyalty and propelling brand reputation.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Litmus

FEBRUARY 7, 2023

There are ethical concerns. Sentiment poll in created with Litmus Personalize Our experts advise us on what to keep in mind with sentiment polls: Helpful for long-form newsletters where there are no click-away calls to action. You can give an AI service a prompt and receive content that you can then tweak to be good enough to use.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Salesforce Marketing Cloud

JANUARY 29, 2024

Be ethical about compliance and you are promoting customer trust and best email marketing practices. Encourage your audience to subscribe to your newsletter for weekly workout plans and exclusive healthy recipes. Having a great email list expands your reach and increases customer engagement and loyalty.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Customer

NOVEMBER 2, 2021

In the latest edition of TheCustomer Quick-Take: Paying attention to culture is paying off, The downside of more Martech, Robinhood rescues Burger King’s loyalty, and 2 important data privacy items you need to know. Quick-Take: Companies with the strongest ethical cultures outperform others by 40%. Burger King Loyalty Goes Crypto.

Privacy 52

Privacy Loyalty Ethics Customer Satisfaction 52

Litmus

JUNE 22, 2020

Ethics aren’t a renewable resource.” . Ask your team to contribute thoughts or insights on a topic of interest in your industry, their opinion on a new piece of content or promotion you’re running, or ask them to guest write for a recurring section of your newsletter. Keeping context in mind is just as important.

Work Management 80

Work Management Opinions Marketing Management Clickthrough 80

Conductor

APRIL 8, 2020

Are they worried about the ethics of ordering? Do you have a newsletter that will keep them informed? And if you do this well, you’ll engender loyalty as well. Are people unsure if you’re still delivering? Are they concerned about cleanliness or the safety of your staff? Do you have expert advice or insider data to unlock?

Top of Funnel 126

Top of Funnel Lead Scoring Lead Ranking Lead Capture 126

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects.

Brand Identity 101

Brand Identity Branding Loyalty Word of Mouth 101

Binary Demand

JUNE 22, 2023

Engage with contacts regularly Maintain continuous communication with your contacts via email marketing, newsletters, webinars, or other forms of engagement. Finally, B2B data solutions are advantageous in developing customer relationships, brand loyalty, and long-term profitability.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

distribion

JANUARY 7, 2021

It takes time to build trust and loyalty with would-be subscribers. For instance, an email newsletter to your followers might inform them of a new blog post or podcast that they may find to be of interest. The question is, where do you start? It takes time to establish a strong reputation in your industry or niche.

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Content Standard

MAY 14, 2018

Lehrman is also Senior Fellow on Journalism Ethics at Santa Clara University, so trust in the news is dear to her heart. It’s all about creating “news with integrity”—news that is “accurate, accountable, and ethically produced”—and helping readers to understand what that means.

Brand Identity 44

Brand Identity Branding Ethics Trust Marketing 44

Moz

JANUARY 5, 2020

Let’s keep it real: ethical local companies which pride themselves on playing fair have good reason to be dubious about doing business with Google. But the Google brand, as a whole, can be troubling to anyone firmly tied to the idea of ethical business practices. Level 2: Fight Google. Image credit: Scott Lewis. Stay informed.

Google 78

Google SEO CAN-SPAM Communities 78

Binary Demand

JUNE 19, 2023

Engage with contacts regularly Maintain continuous communication with your contacts via email marketing, newsletters, webinars, or other forms of engagement. Finally, B2B data solutions are advantageous in developing customer relationships, brand loyalty, and long-term profitability.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Convert

SEPTEMBER 30, 2020

No matter if you’re sending a weekly newsletter or onboarding a new customer, it’s important to ensure the email is relevant to every individual. How to Gather Important Data About Your Customers (Ethically). Loyalty Program Updates. One way to segment your customers is based on their loyalty program status.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Stevens & Tate

NOVEMBER 25, 2019

If you decide to use shades of blue in your logo and on your website, then you should use those same colors for your social media pages, email newsletters, and physical location as well. ” Values that are more equivalent to basic ethics. Just keep in mind that consistency is key. Increase brand recognition.

Brand Identity 72

Brand Identity Branding Public Relations PR 72

Stevens & Tate

NOVEMBER 25, 2019

If you decide to use shades of blue in your logo and on your website, then you should use those same colors for your social media pages, email newsletters, and physical location as well. ” Values that are more equivalent to basic ethics. Just keep in mind that consistency is key. Increase brand recognition.

Brand Identity 52

Brand Identity Branding Public Relations PR 52

Martech

NOVEMBER 30, 2023

This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. One potential alternative practice is to recognize the anniversary of the customer joining a loyalty program instead. Remember to always consider martech ethics when strategizing with segments.

Work Management 109

Work Management Privacy Marketing Management Planning 109

Outbrain

MAY 9, 2021

Here’s a few customer engagement examples that happen every day: a customer receives an email newsletter about a new product release and clicks through to the company’s website to see it. When executed well, a strong customer engagement strategy will foster customer loyalty and sales growth. How to increase customer engagement.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Content Standard

DECEMBER 9, 2015

The use of ebony wood in guitar materials became both a business and ethical challenge when ebony trees across the globe—now a legally protected species—diminished from deforestation. Subscribe to the Content Standard Newsletter. Taylor Guitars is a fantastic example of a brand that practices transparency and collaboration.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

The use of ebony wood in guitar materials became both a business and ethical challenge when ebony trees across the globe—now a legally protected species—diminished from deforestation. Subscribe to the Content Standard Newsletter. Taylor Guitars is a fantastic example of a brand that practices transparency and collaboration.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. I have found Scott to be exceptionally ethical in every way. Anonymous Jay – Thanks for the review.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Turn Any Sale into Lifelong Loyalty in 100 Days.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Content Standard

NOVEMBER 16, 2015

. “A lot of it is paying for people’s time, it’s paying for people’s connections, it’s paying for people’s expertise in knowing who to talk to, how to talk to them, and when to approach them,” Jessica Levinson, the president of the LA City of Ethics Commission, told Southern California Public Radio.

Class 40

Class Paid Search Agency Marketing Proposals Mobile Marketing 40

Content Standard

NOVEMBER 16, 2015

. “A lot of it is paying for people’s time, it’s paying for people’s connections, it’s paying for people’s expertise in knowing who to talk to, how to talk to them, and when to approach them,” Jessica Levinson, the president of the LA City of Ethics Commission, told Southern California Public Radio.

Class 40

Class Paid Search Agency Marketing Proposals Mobile Marketing 40

SocialPilot

MAY 30, 2024

Read more and stay informed via social media marketing blogs, forums, newsletters, etc. Practice Ethical Marketing Ethical marketing is all about promoting your brands with honesty, transparency, and social responsibility. Stay ethical while utilizing AI for different parts of your social media marketing.

Social Media 67

Social Media Practices Marketing AI Media 67

ClearVoice

JUNE 23, 2023

Consumers perceive socially responsible brands as more trustworthy, ethical, and committed to the greater good. That can lead to further purchases, positive word-of-mouth, and increased loyalty to the brand. What brands are considered ethically and socially responsible? This is called the “Noble Edge Effect.”

Promotion 52

Promotion Ethics Effectiveness Brand Identity 52

Zoominfo

NOVEMBER 13, 2019

Increase customer loyalty. Customers identified sustainable and ethical business practices as the second most important reason they remain loyal to a brand. Customers identified sustainable and ethical business practices as the second most important reason they remain loyal to a brand. Opt for eco-friendly office supplies.

Lead Scoring 150

Lead Scoring Lead Ranking Budget Programs Ethics 150

seo.co

OCTOBER 20, 2021

In order to increase website traffic, improve search engine rank, or build customer loyalty, you need to incorporate all the elements of a solid inbound marketing campaign. Instead, if you integrate your email marketing into your overall content marketing strategy , you can increase the size and loyalty of your target audience.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Digilant

APRIL 11, 2024

Loyalty Program Data: Participation details, points earned, and redemption behavior. Subscription Data: Information from newsletter sign-ups or other subscription services, including start dates, preferences, and opt-in details. Customer Feedback: Data collected through surveys, feedback forms, and customer service interactions.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52

Digilant

APRIL 11, 2024

Loyalty Program Data: Participation details, points earned, and redemption behavior. Subscription Data: Information from newsletter sign-ups or other subscription services, including start dates, preferences, and opt-in details. Customer Feedback: Data collected through surveys, feedback forms, and customer service interactions.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52

Digilant

APRIL 9, 2024

Loyalty Program Data: Participation details, points earned, and redemption behavior. Subscription Data: Information from newsletter sign-ups or other subscription services, including start dates, preferences, and opt-in details. Customer Feedback: Data collected through surveys, feedback forms, and customer service interactions.

Work Management 52

Work Management Privacy Mobile Advertising Ideal Customer Profiles 52