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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time.

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. What is the foundational layer?”

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. This year, it became clear that AI and generative AI gave us the opportunity to accelerate those goals exponentially. Fast-forward to October 2023.

Planning 134
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AI Renaissance: Reshaping the Future of Technology

Valasys

Introduction The term “AI Renaissance” refers to the current era characterized by the rapid advancements and integration of artificial intelligence (AI) technologies into various aspects of our lives. While AI is creating new job roles in AI development, data analysis, and AI ethics , it’s also automating routine tasks.

Ethics 52
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3 Reasons Why Creating a Diverse Partner Network Is Important

Televerde

They attributed this discomfort to their treatment in relation to their gender, ethnicity, socio-economic background, or neurodevelopmental condition. General Motors Corp. (GM) GM) is a great example of the long-term effects of supplier diversity. Partnering with diverse suppliers can also be great for a company’s bottom line.

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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Startups operate in a dynamic environment where market conditions, customer preferences, and competitive landscapes can shift rapidly.

CMO 52
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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.