ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Jumpshot ). More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Best blog posts about white papers. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

These two books capture the best industry thinking about content marketing: eMarketing Strategies for the Complex Sale by Ardath Albee. Best blog posts about white papers. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Launch Marketing

JULY 28, 2021

In fact, a study by eMarketer predicted that 122.7 Download our white paper that covers how to elevate CX with personas, content and more. Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many cups go into a gallon.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Webbiquity

DECEMBER 10, 2013

eMarketer ). The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). eMarketer ). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Statistics 100

Statistics SMB Content Marketing Planning 100

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. Be it a video or a white-paper or a blog, our research can certainly add value to their ongoing ABM campaign.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. Be it a video or a white-paper or a blog, our research can certainly add value to their ongoing ABM campaign.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Walker Sands

OCTOBER 24, 2018

According to a recent report from eMarketer , while 86 perfect of B2B marketers have a content marketing strategy, only 11 percent describe their strategy as being “very effective.”. Are you struggling to create strategic content that gets real results for your B2B brand? You’re not alone.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. Be it a video or a white-paper or a blog, our research can certainly add value to their ongoing ABM campaign.

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. Source: eMarketer. Source: We Are Social ; eMarketer.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Industry publications and reports, helpful software and tools, and free white papers are all items that could entice business professionals. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Everything Technology Marketing

JANUARY 27, 2011

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Ranking 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Look at keywords and phrases being used to find your website.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Porch Group Media

APRIL 22, 2021

According to recent research by Emarketer, 90.4% The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.

Social Media 52

Social Media Lead Generation Social Marketing Lead Ranking 52

Martech Advisor

DECEMBER 23, 2019

However, according to a report from eMarketer , while 86% of B2B marketers have a content marketing strategy, only 11% describe their strategy as being “very effective.” Learn More: What Content Marketing Tactics to Use in 2020. Be bold and don’t shy away from trying something different next year.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Content Standard

AUGUST 19, 2015

For example, product brochures are the content type marketers turn to most for lead generation—even as only nine percent of the same marketers say brochures deliver great leads, eMarketer reports. Digital content like white papers, videos, analyst reports, and webcasts took the top slots for generating leads.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. eMarketing for the Complex Sale. We asked Britton Manasco "What are key marketing trends and predictions for 2010? Britton Manasco. Over to you.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Stephanie Tilton. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

NetLine

DECEMBER 11, 2020

According to research from emarketer , total retail sales will drop 10.5% Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers. in 2020, with ecommerce sales climbing 18.0%.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

NuSpark Consulting

MAY 28, 2011

Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased! So we’re sending you those that are closer to being sales accepted than before.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Ranking 100

Porch Group Media

JULY 8, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% Retail Purchase Intender Marketing White Paper. Social Media Advertising Statistics. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.

Social Media 58

Social Media Social Marketing Trends Media 58

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Write case studies, eBooks, white papers, etc. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). eMarketer ). The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ). Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

eMarketer ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100