Podcast Marketing Statistics for Businesses
Spiralytics
JANUARY 31, 2023
Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2
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