Why Facebook Should Be Worried About Other Social Networks


Early social networks had life spans like house flies. But with newer social networks abounding, is it still the preferred choice of the public? According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. While millennials also prefer it to the competition, a pair of newer networks is gaining ground.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. Social Media Examiner ).

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INFOGRAPHIC: Worldwide Social Network Users


We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. From world leaders offering their opinions via Twitter to viral videos on how to de-clutter your home , the impact of social media is widespread and profound. I believe we understand that social media and the use of mobile technology is extensive both in the US and abroad. Social Marketing

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1% and 5% figures, respectively, reported by eMarketer earlier this year.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


According to eMarketer , 1.8 Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). They can skip “build it yourself” by leveraging vendors and partners who add network and platform features. Lesson for leaders.

The simple truth about what’s driving digital next year


But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future.

Blame it on MySpace: Ad Spending on Social Networks Expected to Drop 3% This Year


According to a new report from eMarketer , paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social networks, but eMarketer predicts that this number will fall to $1.14 EMarketer expects that ad spending on the social network will fall 15% in 2009. EMarketer expects that this drop will be short-lived, however, and predicts a 13.2%

20 Percent of UK Social Networking is Mobile [New Data]


Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It's no surprise that social media advertising is predicted to grow at a rate of about 45% over the next two years. Social Media Marketing Kit. Learn How to Leverage Social Media for Your Business.

50 Stats to Help You Choose The Right Social Networks for Your Brand


The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. In this blog, I’ll outline three ways to help you choose the right social networks for your business. . Here are some great questions to think about: Who is your ideal audience following on social media?

An Introduction to 7 of the Most Popular Social Networks for Business


People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? but the value of creating such a large network sure pays off!

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience


by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Internet users now visit a social network each month, with the average visitor spending more than 4 hours monthly. LinkedIn: Typically regarded as the most business-centric social network.

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Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?


They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics. eMarketer ).

How B2B Marketers Can Succeed on the 6 Big Social Networks


It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all? Social Media Today ). 6 Social Media Marketing Stats. Social Media Today ).

Are you ahead of your social media customers?


Bear with me because this will lead to an observation or two about social media. Well, I am drawing a direct parallel between how my friend approached something as important to him as his faith and how it looks an awful lot like how we approach social media as marketers. Look at these findings that were reported by eMarketer a short while back. In this brave new world of social media there are now many more opportunities to get in front of their audience.

Consequences of killing time? In the future, more digital growth will be mobile.


This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. s network of sites.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing.

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Buyers appreciate business social media use. eMarketer ).

Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks.

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Welcome to Marketing Stats Summer!


75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2. Yet social media accounts for just 11% of digital marketing budgets 3 , on average, and 56% of marketers don’t do any paid promotion on social media 4. 37 facts on the future of Social Selling vs. Cold Calling , Biznology. Are Social Media Marketers Losing Confidence? eMarketer.

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More Marketers To Start Blogging


According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. Tags: Marketing Social Networking Viral Marketing Web/Tech blog content marketing social media thought leaderhsip

Best Marketing Strategy Insights of 2009


Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

The new Myspace? Which social channels are here to stay


Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Facebook is struggling to attract younger users, according to a study from eMarketer. Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Want to know more about using social media for business.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. 93% of marketers use social media for business.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises?

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Digital Marketing on a Vine–Twitter’s New Video Venue


Twitter’s new Vine has some social media and marketing experts tumbling with excitement. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. The biggest social network saw fit to cut that link. Content Marketing Social Media Marketing Ann Handley Facebook New York Fashion Week Social network twitter Vine YouTube

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

The 6 Most Important Social Media Trends of 2017


Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.

10 reasons social media has peaked. 8 reasons that’s a relief


After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ).

33 Facebook Stats That Matter to Marketers in 2020


Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far. But it’s up for debate whether YouTube counts as a true social network.) Among 12- to 17-year-olds, eMarketer says just 40.5%now

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37 Instagram Stats That Matter to Marketers in 2020


As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. When considering all social platforms, Instagram ranks fifth – behind Facebook, YouTube, Whatsapp, FB Messenger, and WeChat. increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2

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How You Can Harness The True Potential of Social for Digital Advertising


We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going on with all the various networks. Key TakeAways from eMarketer’s Social Series. 1 social network among teens.

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? This week on the Science of Social Media , we hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand in 2019. Live video seemed destined to be a huge focus for social media and for marketing strategies.