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Apple Quietly Acquires Parisian AI Startup Datakalab 

Valasys

24 th April, New Jersey: Apple has made a strategic move to strengthen its artificial intelligence (AI) capabilities with the acquisition of Datakalab, a Parisian startup specializing in efficient AI algorithms. This move would significantly bolster the capabilities of upcoming iPhone software features.

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What a Fearless Marketer Looks Like in a Scaling Startup

Adobe Experience Cloud Blog

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. Fearless Marketer, Startup Edition. More importantly, a fearless marketer in an enterprise has different challenges and experiences than their counterparts in a small company, especially a startup.

Startups 134
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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors.

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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

And when it comes to choosing the right software for your business? In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. SaaS stands for Software as a Service. This can make high-quality software more accessible for businesses of all sizes.

Verticals 197
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Efficiency is vital in building positive customer relationships and brand loyalty. But to choose the best automation tool for your brand, you need to compare marketing automation software. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast. It enhances your brand’s overall NPS score.

Loyalty 309
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Email Marketing for Startups: 5 Things to Consider Before You Hit Send

Lake One

When it comes to email marketing for startups, there are five things we recommend considering before hitting that send button. These ideas might help free up time, resources, and money by being more effective and efficient in your email marketing strategies: Laser Focus Your Lists. I’m guessing not. Make It Mobile-Friendly.

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Why Salesforce is Losing Users to New CRM Startups

Martech Advisor

Customer Relationship Management (CRM) has emerged as one of the most significant software sectors, because of its ability to help companies gauge (and engage) their customers and turn complex user behavior into simple metrics. The importance of the relationship between a company and its customers cannot be overstated.